Read the full NPAi Co-Lab piece to learn how trust-based, repeatable audience insights became a durable business asset: newsproduct.org/blog/black-b...

In this case study, he outlines how narrowing scope, evaluating commercial viability, and designing repeatable audience data products made the difference. A three-step test now guides every idea: Is the topic commercially viable? Is the data useful to audiences and partners?

Whether you’re early in your product career or leading a team, this resource offers clarity and shared language for doing product work well. 👉 Explore the guide and the full Product Kit: newsproduct.org/product-kit

The Product Kit is a practical resource designed to help news organizations strengthen their product strategy, work more collaboratively, and build news experiences that truly serve their communities.

We’re so excited for the opportunities ahead and the impactful work that this program will support in 2026!

🎥 Feli Carrique, NPA’s Executive Director, at the #NPASummit 2025

That work is done through programs like the GNI × NPA AI-Powered Next Gen News Sprint, an eight-month initiative supported by the Google News Initiative to help U.S. publishers experiment with AI responsibly and reach younger audiences: newsproduct.org/blog/future-...

She explores how this is already taking shape through agentic tools, activated archives, and new approaches to prototyping and building with AI. Read Cindy’s full prediction: www.niemanlab.org/2025/12/news...

We’re proud to be part of a broader community working to ensure AI serves journalism, democracy, and the public good. Read more about PJMF’s $75.8M commitment to AI for public purpose: www.businesswire.com/news/home/20...

At the News Product Alliance, we’re grateful to continue our partnership with the @pjmfdn.bsky.social through the NPAI Co-Lab, a community-led effort to scale the adoption of an open first-party data schema to help build AI-ready, sustainable news organizations.

A smart, timely read for anyone thinking about the future of news and audience strategy: www.niemanlab.org/2025/12/publ...

Jeremy says the publishers that succeed will be the ones who recruit and support journalists who command audience attention, while offering what creators actually value: editing, research, legal protection, marketing, and compensation models that reflect their impact.

➡️ You can watch Briar’s full keynote — along with other Summit sessions — on the NPA website: newsproduct.org/npasummit2025

He unpacked how audience fragmentation, AI-driven discovery, declining trust, and the complexity of today’s ad ecosystem are reshaping what’s possible — and why publishers need stronger first-party data strategies and more integrated, useful ad experiences.

Twelve forward-thinking news organizations will conduct audience research, prototype new ideas, and build the infrastructure needed to make innovation sustainable. Learn more about the program: newsproduct.org/blog/future-proofing-journalism-announcing-the-gni-npa-ai-powered-next-gen-news-sprint