News Product Alliance
@newsproduct.org
The News Product Alliance is a nonprofit dedicated to supporting news product professionals through community building, training, and capacity building.
What does “news product” actually mean? And how does it shape the way newsrooms work?
In this guide for the NPA Product Kit, Becca Aaronson breaks it down across three dimensions:
✔️ mindset
✔️ goods and services
✔️ organizational function
Read it here: newsproduct.org/product-kit/...
In this guide for the NPA Product Kit, Becca Aaronson breaks it down across three dimensions:
✔️ mindset
✔️ goods and services
✔️ organizational function
Read it here: newsproduct.org/product-kit/...
What is “News Product”? — News Product Alliance
This guide will help you understand the various ways “news product” is defined within news organizations and the role it plays.
newsproduct.org
January 7, 2026 at 12:42 PM
What does “news product” actually mean? And how does it shape the way newsrooms work?
In this guide for the NPA Product Kit, Becca Aaronson breaks it down across three dimensions:
✔️ mindset
✔️ goods and services
✔️ organizational function
Read it here: newsproduct.org/product-kit/...
In this guide for the NPA Product Kit, Becca Aaronson breaks it down across three dimensions:
✔️ mindset
✔️ goods and services
✔️ organizational function
Read it here: newsproduct.org/product-kit/...
At the News Product Alliance, we help news organizations—not just individuals—build the product culture, skills, and practices needed to adapt and grow.
January 5, 2026 at 2:22 PM
At the News Product Alliance, we help news organizations—not just individuals—build the product culture, skills, and practices needed to adapt and grow.
In her @niemanlab.org Predictions for Journalism 2026, @cindyroyal.bsky.social traces how news product teams are becoming central to unlocking AI’s value in media, an idea sparked by Anthony Maggio’s keynote at the #NPASummit 2025.
December 17, 2025 at 2:22 PM
In her @niemanlab.org Predictions for Journalism 2026, @cindyroyal.bsky.social traces how news product teams are becoming central to unlocking AI’s value in media, an idea sparked by Anthony Maggio’s keynote at the #NPASummit 2025.
Reposted by News Product Alliance
Very nice write up on News Product and @newsproduct.org from @bronmaher.bsky.social @amediaoperator.com www.amediaoperator.com/analysis/new...
What Newsroom Product Managers Want the C-Suite to Know - A Media Operator
Newsroom product managers are a little frustrated. Arguably the newest professional discipline in the news industry, the number of product jobs at…
www.amediaoperator.com
December 15, 2025 at 4:56 PM
Very nice write up on News Product and @newsproduct.org from @bronmaher.bsky.social @amediaoperator.com www.amediaoperator.com/analysis/new...
Reposted by News Product Alliance
My 2026 prediction was inspired by something I heard from the very first keynote at the @newsproduct.org Summit. I discuss how product teams will lead the way to unlocking the value of AI for media organizations in three areas: agents, archives and vibe coding.
@cindyroyal.bsky.social: “Archives can be used to create new value from decades of reporting, becoming a living, dynamic asset rather than an attic of locked-away, hidden gems.”
www.niemanlab.org/2025/12/news...
www.niemanlab.org/2025/12/news...
December 16, 2025 at 2:33 PM
My 2026 prediction was inspired by something I heard from the very first keynote at the @newsproduct.org Summit. I discuss how product teams will lead the way to unlocking the value of AI for media organizations in three areas: agents, archives and vibe coding.
To be impactful, high-quality journalism needs to be presented and distributed in ways that match how communities are looking for information. Especially at a moment when AI is transforming every phase of the process.
December 16, 2025 at 4:02 PM
To be impactful, high-quality journalism needs to be presented and distributed in ways that match how communities are looking for information. Especially at a moment when AI is transforming every phase of the process.
Reposted by News Product Alliance
We are grateful that @deepsouthtoday.org is among 12 news organizations selected for the GNI x NPA AI-Powered Next Gen News Sprint to experiment with new technology and build innovative products that will reach and engage younger audiences. @newsproduct.org
newsproduct.org/blog/future-...
newsproduct.org/blog/future-...
Future-Proofing Journalism: Announcing the GNI × NPA AI-Powered Next Gen News Sprint — News Product Alliance
We’re proud to share the GNI × NPA AI-Powered Next Gen News Sprint, an eight-month initiative supported by the Google News Initiative (GNI) to help leading U.S. publishers reach and engage younger aud...
newsproduct.org
December 10, 2025 at 3:10 PM
We are grateful that @deepsouthtoday.org is among 12 news organizations selected for the GNI x NPA AI-Powered Next Gen News Sprint to experiment with new technology and build innovative products that will reach and engage younger audiences. @newsproduct.org
newsproduct.org/blog/future-...
newsproduct.org/blog/future-...
In this year’s @niemanlab.org Predictions for Journalism, NPA board member Jeremy Gilbert makes a compelling point: publishers will only thrive if they learn to truly value news creators.
December 15, 2025 at 12:32 PM
In this year’s @niemanlab.org Predictions for Journalism, NPA board member Jeremy Gilbert makes a compelling point: publishers will only thrive if they learn to truly value news creators.
In his keynote at the #NPASummit 2025, Briar Cromartie, Head of Product, Advertising & Technical Operations at Vox Media, encourages attendees to rethink what the future of advertising in journalism should look like.
December 12, 2025 at 12:48 PM
In his keynote at the #NPASummit 2025, Briar Cromartie, Head of Product, Advertising & Technical Operations at Vox Media, encourages attendees to rethink what the future of advertising in journalism should look like.
Big news from NPA! 🌟 We’re proud to announce the GNI × NPA AI-Powered Next Gen News Sprint, an eight-month initiative supported by the Google News Initiative to help leading U.S. publishers use AI to reach and engage younger audiences.
December 9, 2025 at 2:12 PM
Big news from NPA! 🌟 We’re proud to announce the GNI × NPA AI-Powered Next Gen News Sprint, an eight-month initiative supported by the Google News Initiative to help leading U.S. publishers use AI to reach and engage younger audiences.
Reposted by News Product Alliance
At the @newsproduct.org Summit, Meena Thiruvengadam says concerns about safety shifted the conversation around audience engagement: “In a world where people can be barred from crossing borders because of a post or like online, newsrooms may have to rethink the way they measure success.”
Building safer, smarter audience engagement tools: Takeaways from the News Product Alliance Summit
How growing online privacy concerns shifted the conversation around audience engagement at the News Product Alliance Summit.
www.lenfestinstitute.org
November 21, 2025 at 9:14 PM
At the @newsproduct.org Summit, Meena Thiruvengadam says concerns about safety shifted the conversation around audience engagement: “In a world where people can be barred from crossing borders because of a post or like online, newsrooms may have to rethink the way they measure success.”
Reposted by News Product Alliance
By coincidence my @newsproduct.org Sustainers recurring annual donation hit today, so that community is one thing I am thankful for.
November 27, 2025 at 10:45 PM
By coincidence my @newsproduct.org Sustainers recurring annual donation hit today, so that community is one thing I am thankful for.
#NPASummit 2025 recordings are available! 🎥
We’ve published the keynotes and panels from this year’s Summit so our wider community can revisit some of the conversations that shaped the event in Chicago.
We’ve published the keynotes and panels from this year’s Summit so our wider community can revisit some of the conversations that shaped the event in Chicago.
December 2, 2025 at 12:45 PM
#NPASummit 2025 recordings are available! 🎥
We’ve published the keynotes and panels from this year’s Summit so our wider community can revisit some of the conversations that shaped the event in Chicago.
We’ve published the keynotes and panels from this year’s Summit so our wider community can revisit some of the conversations that shaped the event in Chicago.
We’re excited to be featured on the Journalism Support Exchange (JSX) — a new hub that makes it easier for local news providers to find the help they need.
November 26, 2025 at 12:14 PM
We’re excited to be featured on the Journalism Support Exchange (JSX) — a new hub that makes it easier for local news providers to find the help they need.
Applications are open for the 2025 JournalismAI Innovation Challenge from our partners at Polis (LSE)! Supported by the Google News Initiative, the program will fund up to 12 small and medium-sized news organizations using AI to strengthen audience intelligence and revenue growth.
November 24, 2025 at 11:43 AM
Applications are open for the 2025 JournalismAI Innovation Challenge from our partners at Polis (LSE)! Supported by the Google News Initiative, the program will fund up to 12 small and medium-sized news organizations using AI to strengthen audience intelligence and revenue growth.
Last day to apply! 🚨 Applications for the News Product Management Certification close tonight at 11:59 pm ET.
November 21, 2025 at 12:35 PM
Last day to apply! 🚨 Applications for the News Product Management Certification close tonight at 11:59 pm ET.
Reposted by News Product Alliance
If you’re considering the next step in your product journey, this may help you make your decision:
Financial support is available for local journalists in the U.S., and additional support for those in New Jersey, to apply to the NPMC program. 💰
APPLY HERE ↓
newsproduct.org/npmc-applica...
Financial support is available for local journalists in the U.S., and additional support for those in New Jersey, to apply to the NPMC program. 💰
APPLY HERE ↓
newsproduct.org/npmc-applica...
November 18, 2025 at 5:48 PM
If you’re considering the next step in your product journey, this may help you make your decision:
Financial support is available for local journalists in the U.S., and additional support for those in New Jersey, to apply to the NPMC program. 💰
APPLY HERE ↓
newsproduct.org/npmc-applica...
Financial support is available for local journalists in the U.S., and additional support for those in New Jersey, to apply to the NPMC program. 💰
APPLY HERE ↓
newsproduct.org/npmc-applica...
The #NPMC isn’t one-size-fits-all — and that’s the point. It’s designed as a space for learning, testing, and validation — a program each participant can tailor to their own stage of the professional journey, whether they’re shifting roles, developing a new product, or evolving an existing one.
November 18, 2025 at 2:46 PM
The #NPMC isn’t one-size-fits-all — and that’s the point. It’s designed as a space for learning, testing, and validation — a program each participant can tailor to their own stage of the professional journey, whether they’re shifting roles, developing a new product, or evolving an existing one.
Reposted by News Product Alliance
The news media industry is full of amazing thinkers. The NPMC will make them amazing builders, too.
The clock’s ticking! ⏰
It’s the final days to apply for the News Product Management Certification (#NPMC) — the only program designed specifically for product professionals working in the news industry.
It’s the final days to apply for the News Product Management Certification (#NPMC) — the only program designed specifically for product professionals working in the news industry.
November 17, 2025 at 12:47 PM
The news media industry is full of amazing thinkers. The NPMC will make them amazing builders, too.
The clock’s ticking! ⏰
It’s the final days to apply for the News Product Management Certification (#NPMC) — the only program designed specifically for product professionals working in the news industry.
It’s the final days to apply for the News Product Management Certification (#NPMC) — the only program designed specifically for product professionals working in the news industry.
November 17, 2025 at 12:44 PM
The clock’s ticking! ⏰
It’s the final days to apply for the News Product Management Certification (#NPMC) — the only program designed specifically for product professionals working in the news industry.
It’s the final days to apply for the News Product Management Certification (#NPMC) — the only program designed specifically for product professionals working in the news industry.
Understanding audiences — their needs, behaviors, and motivations — is at the heart of effective product management in news.
November 14, 2025 at 3:32 PM
Understanding audiences — their needs, behaviors, and motivations — is at the heart of effective product management in news.
Are you passionate about leading programs independently, from setup to evaluation? Do you have 5+ years of experience in program or project management?
November 14, 2025 at 1:12 PM
Are you passionate about leading programs independently, from setup to evaluation? Do you have 5+ years of experience in program or project management?
From analyzing audience research to supporting brainstorming and opportunity mapping, AI can be a powerful thinking partner and help product managers enhance – not replace – their product intuition.
November 12, 2025 at 2:18 PM
From analyzing audience research to supporting brainstorming and opportunity mapping, AI can be a powerful thinking partner and help product managers enhance – not replace – their product intuition.
For some of our #NPMC alumni, the program has been life-changing — helping them clarify where they want their careers to go and what kind of impact they want to make.
November 11, 2025 at 2:05 PM
For some of our #NPMC alumni, the program has been life-changing — helping them clarify where they want their careers to go and what kind of impact they want to make.
Newsrooms have spent decades building audiences on platforms they don’t control — and when those platforms change their rules, those relationships vanish.
November 10, 2025 at 1:45 PM
Newsrooms have spent decades building audiences on platforms they don’t control — and when those platforms change their rules, those relationships vanish.