It took them WEEKS.

WEEKS to write a few words in a box.

This should never stop being mocked. They genuinely thought we’d be impressed that a glorified brainstorming session for a few hackneyed ideas took an entire team WEEKS of sleepless nights.

AI made their stupid fucking commercial.

You are no artist if ”writing prompts” is your idea of hard creative work. What you are is a fucking imbecile and a hack. What you are is someone so unable to create you’re straining yourself at the inspiration stage aka the 1% of effort that goes into it.

(3/3) cue the switch over to 3D, as companies laid off 2D senior/lead artists (who were frequently women) because "unfortunately 3D is the future and you lack the skills we need." This also stopped them from being hired elsewhere. Many major female Japanese game artists exited the fieldas a result.

(2/3) their studios. Many female artists requested (as seniors/leads) to do this training but were told that, being women, their companies did not want to risk that starting a family or having children might cost them their inhouse trainers. More junior male artists were sent, especially in Japan,

(1/3) TL;DR: Prior to 3D, especially in Japan, many of the senior and lead artists on games were women. Early 3D required extensive training and expensive computers to make. Companies had to send members to expensive conferences and workshops train in the tech and become inhouse trainers for

The executive costs won’t go away with AI. It is in fact only getting worse as they rely on technology that’s losing money and will need to rehire humans to fix a lot of shit, all after assuming less labor = more in their pockets.

I wish the shills in the trenches could see this. It’s blatant.

As far as the execs, they not only pocket millions for themselves, their meddling is explicitly implicated in multiple high profile failures, and commonly cited as one of the most harmful problems in game dev.

Their trend-chasing capriciousness wastes resources, scraps work, costs millions.