Natalie Jarvey
@natjarv.bsky.social
Author of creator economy newsletter @likeandsubscribenews.bsky.social from @theankler.bsky.social | Entertainment & technology journalist | Formerly Vanity Fair, The Hollywood Reporter, Business Insider
FAST channels are the new status symbol among top YouTube creators. I dug into why in my newsletter this week.
likeandsubscribenews.substack.com/p/fast-times...
likeandsubscribenews.substack.com/p/fast-times...
FAST Times (and Cash) for YouTube Creators
MrBeast, Dhar Mann, Michelle Khare get in on the booming space with their own 24/7 channels
likeandsubscribenews.substack.com
October 9, 2025 at 3:48 PM
FAST channels are the new status symbol among top YouTube creators. I dug into why in my newsletter this week.
likeandsubscribenews.substack.com/p/fast-times...
likeandsubscribenews.substack.com/p/fast-times...
Reposted by Natalie Jarvey
Substack’s top voices are going live with can’t-miss Taylor Swift takes. Thursday: @natjarv.bsky.social and Ochuko Akpovbovbo will chat about Swift’s digital strategy. Friday: @kateyrich.bsky.social @chrisjrosen.bsky.social and @hunterh.bsky.social will discuss Swift's film ambitions bit.ly/4n43AXD
October 1, 2025 at 11:26 PM
Substack’s top voices are going live with can’t-miss Taylor Swift takes. Thursday: @natjarv.bsky.social and Ochuko Akpovbovbo will chat about Swift’s digital strategy. Friday: @kateyrich.bsky.social @chrisjrosen.bsky.social and @hunterh.bsky.social will discuss Swift's film ambitions bit.ly/4n43AXD
As the podcast industry completely reinvents itself as a video medium, YouTube is rolling out a new feature to help creators turn their audio into video using AI. I got an exclusive early look at the technology that you can read all about here: likeandsubscribenews.substack.com/p/cowherd-sm...
Cowherd, Smosh, Gladwell: YouTube’s AI Tools Get a Starry Podcast Test Drive
SCOOP: I get an early look and exclusive details on new features announced today that can turn transcripts into video — and unlock huge potential for back catalog
likeandsubscribenews.substack.com
September 16, 2025 at 4:19 PM
As the podcast industry completely reinvents itself as a video medium, YouTube is rolling out a new feature to help creators turn their audio into video using AI. I got an exclusive early look at the technology that you can read all about here: likeandsubscribenews.substack.com/p/cowherd-sm...
Reposted by Natalie Jarvey
Sour candy interviews, bedroom chats, and slime merch. @natjarv.bsky.social reports on Gen Alpha's favorite podcasts Pucker Up, LOL, and Girl Talk that are outpacing Joe Rogan on the charts and selling out live shows likeandsubscribenews.substack.com/p/a-gen-alph...
September 11, 2025 at 4:04 PM
Sour candy interviews, bedroom chats, and slime merch. @natjarv.bsky.social reports on Gen Alpha's favorite podcasts Pucker Up, LOL, and Girl Talk that are outpacing Joe Rogan on the charts and selling out live shows likeandsubscribenews.substack.com/p/a-gen-alph...
Reposted by Natalie Jarvey
Late night is evolving, and creators like Theo Von, Alex Cooper, and Sean Evans are leading the way. @natjarv.bsky.social breaks down how YouTube and podcasts took over late night and why legacy TV never figured out the business model
likeandsubscribenews.substack.com/p/the-youtub...
likeandsubscribenews.substack.com/p/the-youtub...
July 23, 2025 at 10:11 PM
Late night is evolving, and creators like Theo Von, Alex Cooper, and Sean Evans are leading the way. @natjarv.bsky.social breaks down how YouTube and podcasts took over late night and why legacy TV never figured out the business model
likeandsubscribenews.substack.com/p/the-youtub...
likeandsubscribenews.substack.com/p/the-youtub...
Ms. Rachel was the #7 most-watched TV show on Netflix during the first half of the year with 53 million views…for only 4 episodes of repackaged YouTube content
July 17, 2025 at 8:21 PM
Ms. Rachel was the #7 most-watched TV show on Netflix during the first half of the year with 53 million views…for only 4 episodes of repackaged YouTube content
Golf is surging in popularity, not just on the fairway but also on YouTube, where dozens of channels and shows about golf have sprouted in recent years. I even hear one NFL player is such a fan that he wants to launch a channel of his own likeandsubscribenews.substack.com/p/golfs-big-...
Golf’s Big Swing: YouTube, Gen Z & Creators Over Country Clubs
A deep dive into how the sport is reinventing itself for younger fans — and why media companies, investors & the PGA Tour are paying attention
likeandsubscribenews.substack.com
July 16, 2025 at 8:27 PM
Golf is surging in popularity, not just on the fairway but also on YouTube, where dozens of channels and shows about golf have sprouted in recent years. I even hear one NFL player is such a fan that he wants to launch a channel of his own likeandsubscribenews.substack.com/p/golfs-big-...
YouTube shows were shut out of the Emmys this year — even in the short form categories — after a big push by the Google-owned streamer to campaign for its creators. You can read my story about their efforts here: likeandsubscribenews.substack.com/p/youtube-st...
YouTube Stormed TV. Now They Want Its Emmys Too
Inside the company's campaign to convince voters — and advertisers — that their stars and shows stand on the same ground as Hollywood's A-list
likeandsubscribenews.substack.com
July 15, 2025 at 3:52 PM
YouTube shows were shut out of the Emmys this year — even in the short form categories — after a big push by the Google-owned streamer to campaign for its creators. You can read my story about their efforts here: likeandsubscribenews.substack.com/p/youtube-st...
Reposted by Natalie Jarvey
VC money is flowing again. Creator studios are scaling. And platforms are starting to treat top creators like production companies, not just talent.
@natjarv.bsky.social tracks four trends shaping the business and predictions for the rest of the year bit.ly/4eJNlM
@natjarv.bsky.social tracks four trends shaping the business and predictions for the rest of the year bit.ly/4eJNlM
July 9, 2025 at 6:07 PM
VC money is flowing again. Creator studios are scaling. And platforms are starting to treat top creators like production companies, not just talent.
@natjarv.bsky.social tracks four trends shaping the business and predictions for the rest of the year bit.ly/4eJNlM
@natjarv.bsky.social tracks four trends shaping the business and predictions for the rest of the year bit.ly/4eJNlM
Reposted by Natalie Jarvey
Creators have sold merch, tours, and meet-and-greets. Sam and Colby are selling fear. Their escape room fuses audience lore, production design, and YouTube storytelling into a terrifying, monetizable fan experience.
@natjarv.bsky.social goes inside Asylum: Room 1952: bit.ly/3GssBfy
@natjarv.bsky.social goes inside Asylum: Room 1952: bit.ly/3GssBfy
July 2, 2025 at 7:57 PM
Creators have sold merch, tours, and meet-and-greets. Sam and Colby are selling fear. Their escape room fuses audience lore, production design, and YouTube storytelling into a terrifying, monetizable fan experience.
@natjarv.bsky.social goes inside Asylum: Room 1952: bit.ly/3GssBfy
@natjarv.bsky.social goes inside Asylum: Room 1952: bit.ly/3GssBfy
Reposted by Natalie Jarvey
The buzzword heard up and down the Croisette: authenticity. From Cannes Lions, Janice Min and @likensubscribenews.bsky.social' @natjarv.bsky.social join @elainelow.bsky.social to consider if creators’ drive to be true to themselves will protect them from AI theankler.com/p/youtube-vs...
June 20, 2025 at 3:54 PM
The buzzword heard up and down the Croisette: authenticity. From Cannes Lions, Janice Min and @likensubscribenews.bsky.social' @natjarv.bsky.social join @elainelow.bsky.social to consider if creators’ drive to be true to themselves will protect them from AI theankler.com/p/youtube-vs...
Reposted by Natalie Jarvey
SCOOP: ReelShort tells The Ankler it’s made The Adjuster, a microdrama based on Luigi Mangione's case.
@elainelow.bsky.social and @natjarv.bsky.social explore the $5B microdrama market, where actors earn big bucks, and viewers are addicted to paywalled cliffhangers
theankler.com/p/microdrama...
@elainelow.bsky.social and @natjarv.bsky.social explore the $5B microdrama market, where actors earn big bucks, and viewers are addicted to paywalled cliffhangers
theankler.com/p/microdrama...
June 9, 2025 at 4:33 PM
SCOOP: ReelShort tells The Ankler it’s made The Adjuster, a microdrama based on Luigi Mangione's case.
@elainelow.bsky.social and @natjarv.bsky.social explore the $5B microdrama market, where actors earn big bucks, and viewers are addicted to paywalled cliffhangers
theankler.com/p/microdrama...
@elainelow.bsky.social and @natjarv.bsky.social explore the $5B microdrama market, where actors earn big bucks, and viewers are addicted to paywalled cliffhangers
theankler.com/p/microdrama...
Want to know what it's like to be an influencer today? Watch 'The Secret Lives of Mormon Wives.' I spoke to an EP on the show about how it has changed the women's careers, why you don't see their kids on camera and much more likeandsubscribenews.substack.com/p/secret-liv...
'Secret Lives of Mormon Wives': How Swinging, Scandal, Soda = Big Bank
I talk to EP Lisa Filipelli about the Hulu hit's influencer lives, the way they make money and the show's lucrative 'halo effect' on their #MomTok brands
likeandsubscribenews.substack.com
May 28, 2025 at 8:15 PM
Want to know what it's like to be an influencer today? Watch 'The Secret Lives of Mormon Wives.' I spoke to an EP on the show about how it has changed the women's careers, why you don't see their kids on camera and much more likeandsubscribenews.substack.com/p/secret-liv...
Reposted by Natalie Jarvey
YouTube’s Emmy play isn’t subtle: “We’ll keep doing this until we get there.” But it’s not just about trophies—it’s about higher CPMs, deeper respect, and redefining what counts as TV. @natjarv.bsky.social charts YouTube's Emmy takeover likeandsubscribenews.substack.com/p/youtube-st...
May 21, 2025 at 11:37 PM
YouTube’s Emmy play isn’t subtle: “We’ll keep doing this until we get there.” But it’s not just about trophies—it’s about higher CPMs, deeper respect, and redefining what counts as TV. @natjarv.bsky.social charts YouTube's Emmy takeover likeandsubscribenews.substack.com/p/youtube-st...
Phew
“Sesame Street” has signed a new distribution deal with Netflix, as well as a separate deal with PBS, the show announced on Monday. This gives the children’s show a much needed-boost as it battles a financial crisis. nyti.ms/3Zswh7l
May 19, 2025 at 3:34 PM
Phew
Reposted by Natalie Jarvey
TV isn’t dying. It’s being restructured by creators. With built-in fans and scalable IP, they’re now the safest bet in a shaky industry. @natjarv.bsky.social breaks down how Netflix, Hulu, and other streamers are playing catch-up likeandsubscribenews.substack.com/p/netflix-is...
May 16, 2025 at 12:30 AM
TV isn’t dying. It’s being restructured by creators. With built-in fans and scalable IP, they’re now the safest bet in a shaky industry. @natjarv.bsky.social breaks down how Netflix, Hulu, and other streamers are playing catch-up likeandsubscribenews.substack.com/p/netflix-is...
This week I interviewed Nick Viall about how he went from The Bachelor to podcast mogul. “I’ve been acting like The Viall Files has been competing with the top 1% of podcasts ever since it existed,” he told me. “Now I feel like I actually am.”
likeandsubscribenews.substack.com/p/nick-viall...
likeandsubscribenews.substack.com/p/nick-viall...
Nick Viall: How I Spun 'Bachelor' Into a $30M Podcast Empire
The reality TV alum and rising media mogul reveals the key decisions that drove an 8-figure outcome
likeandsubscribenews.substack.com
May 8, 2025 at 1:21 AM
This week I interviewed Nick Viall about how he went from The Bachelor to podcast mogul. “I’ve been acting like The Viall Files has been competing with the top 1% of podcasts ever since it existed,” he told me. “Now I feel like I actually am.”
likeandsubscribenews.substack.com/p/nick-viall...
likeandsubscribenews.substack.com/p/nick-viall...
Here's something cool! @likensubscribenews.bsky.social was shortlisted for a Publisher Newsletter Award! Proud of this barely 4-month-old newsletter and excited to keep telling stories that resonate publishernewsletters.com/2025/en/page...
Publisher Newsletter Awards 2025 - Shortlist 2025
Publisher Newsletter Awards 2025 - Shortlist 2025
publishernewsletters.com
April 25, 2025 at 4:30 PM
Here's something cool! @likensubscribenews.bsky.social was shortlisted for a Publisher Newsletter Award! Proud of this barely 4-month-old newsletter and excited to keep telling stories that resonate publishernewsletters.com/2025/en/page...
Reposted by Natalie Jarvey
Everyone from Dude Perfect to Dhar Mann is hiring legacy execs, writers and producers from film and TV — if they're willing to take the pay cut. More from @natjarv.bsky.social likeandsubscribenews.substack.com/p/jobs-talen...
April 23, 2025 at 11:46 PM
Everyone from Dude Perfect to Dhar Mann is hiring legacy execs, writers and producers from film and TV — if they're willing to take the pay cut. More from @natjarv.bsky.social likeandsubscribenews.substack.com/p/jobs-talen...
The biggest kids franchises today start on YouTube. Just look at Cocomelon, Blippi & Ms. Rachel. So why aren't more media companies experimenting there?
Nickelodeon is with YouTube original Kid Cowboy. I went deep on their strategy this week: likeandsubscribenews.substack.com/p/the-next-p...
Nickelodeon is with YouTube original Kid Cowboy. I went deep on their strategy this week: likeandsubscribenews.substack.com/p/the-next-p...
'The Next Paw Patrol Will be Born on YouTube': Nickelodeon Shifts Strategy
Exec Ashley Kaplan and creator Freddy Wexler take me inside the inside the launch of 'Kid Cowboy' as the TV network's first original to debut on the free streamer
likeandsubscribenews.substack.com
April 17, 2025 at 4:30 PM
The biggest kids franchises today start on YouTube. Just look at Cocomelon, Blippi & Ms. Rachel. So why aren't more media companies experimenting there?
Nickelodeon is with YouTube original Kid Cowboy. I went deep on their strategy this week: likeandsubscribenews.substack.com/p/the-next-p...
Nickelodeon is with YouTube original Kid Cowboy. I went deep on their strategy this week: likeandsubscribenews.substack.com/p/the-next-p...
Reposted by Natalie Jarvey
Every week, @natjarv.bsky.social interviews creators who are catching her eye. This week: how Nurse John lucked his way into TikTok fame and how his hilarious content helped him stay there likeandsubscribenews.substack.com/p/webtoon-wh...
April 11, 2025 at 2:40 PM
Every week, @natjarv.bsky.social interviews creators who are catching her eye. This week: how Nurse John lucked his way into TikTok fame and how his hilarious content helped him stay there likeandsubscribenews.substack.com/p/webtoon-wh...
I've got your first look at the speaker lineup for VidCon this year, plus a couple other fun stories in this week's newsletter likeandsubscribenews.substack.com/p/webtoon-wh...
Where Creators Make $1M a Year and Sell Shows to Netflix & Tubi
Webtoon's David J. Lee and David Madden explain its IP business captivating Gen Z (and Margot Robbie). Plus: VidCon news and a spotlight on Nurse John
likeandsubscribenews.substack.com
April 9, 2025 at 10:56 PM
I've got your first look at the speaker lineup for VidCon this year, plus a couple other fun stories in this week's newsletter likeandsubscribenews.substack.com/p/webtoon-wh...
Reposted by Natalie Jarvey
When an AI-powered company mistook food blogger Claire Scott for an OnlyFans star with a similar username, it got Scott’s photos delisted from Google, impacting her finances and growth. @natjarv.bsky.social sees how Scott's fighting back. Plus: the TikTok bid frenzy
theankler.com/p/food-blogg...
theankler.com/p/food-blogg...
April 3, 2025 at 12:06 AM
When an AI-powered company mistook food blogger Claire Scott for an OnlyFans star with a similar username, it got Scott’s photos delisted from Google, impacting her finances and growth. @natjarv.bsky.social sees how Scott's fighting back. Plus: the TikTok bid frenzy
theankler.com/p/food-blogg...
theankler.com/p/food-blogg...
Did you watch "Paul American" last night? Read my interview with EP Andrew Fried about how the project came to be, what it was like working with the Paul brothers, and how they approached telling a story that would feel fresh to audiences likeandsubscribenews.substack.com/p/jake-logan...
Jake & Logan Paul: Secrets of the Producer Who Shaped Their Outrageous Story for TV
As streamers court creators, Andrew Fried shares how the 'formidable' and 'frustrating' princes of the manosphere somehow ended up on Max
likeandsubscribenews.substack.com
March 28, 2025 at 3:50 PM
Did you watch "Paul American" last night? Read my interview with EP Andrew Fried about how the project came to be, what it was like working with the Paul brothers, and how they approached telling a story that would feel fresh to audiences likeandsubscribenews.substack.com/p/jake-logan...
Today a group of top YouTubers will present their upcoming programming slates to CMOs at an event with Spotter. Here's my spotlight on the company. cutting big checks to creators & acting as their Hollywood consiglieri likeandsubscribenews.substack.com/p/ad-dollar-...
Ad Dollar Duel! MrBeast, Top Creators Take Aim at TV $ Through This Startup
I talk to the president of Spotter, whose Thursday showcase is a first-of-its-kind Upfront for the likes of Dude Perfect and Kinigra Deon and their libraries
likeandsubscribenews.substack.com
March 27, 2025 at 3:58 PM
Today a group of top YouTubers will present their upcoming programming slates to CMOs at an event with Spotter. Here's my spotlight on the company. cutting big checks to creators & acting as their Hollywood consiglieri likeandsubscribenews.substack.com/p/ad-dollar-...