Like and Subscribe News
@likensubscribenews.bsky.social
A newsletter about the big business of creators, written by veteran entertainment and tech journalist Natalie Jarvey.
Subscribe: likeandsubscribenews.substack.com
Subscribe: likeandsubscribenews.substack.com
FAST channels are the latest expansion play for digital creators. @natjarv.bsky.social breaks down how studios like Dhar Mann’s are repackaging YouTube hits for services like Samsung TV Plus and why agencies see a bridge to traditional ad dollars likeandsubscribenews.substack.com/p/fast-times...
October 8, 2025 at 11:18 PM
FAST channels are the latest expansion play for digital creators. @natjarv.bsky.social breaks down how studios like Dhar Mann’s are repackaging YouTube hits for services like Samsung TV Plus and why agencies see a bridge to traditional ad dollars likeandsubscribenews.substack.com/p/fast-times...
Call it the NIL gold rush: 499,000 college athletes can now monetize like influencers. @natjarv.bsky.social speaks to agents, athletes and managers about the big deals, the hidden “micro-influencer” money, and the next wave of creators in sports: likeandsubscribenews.substack.com/p/the-nil-go...
October 1, 2025 at 10:10 PM
Call it the NIL gold rush: 499,000 college athletes can now monetize like influencers. @natjarv.bsky.social speaks to agents, athletes and managers about the big deals, the hidden “micro-influencer” money, and the next wave of creators in sports: likeandsubscribenews.substack.com/p/the-nil-go...
Candace Owens just passed Rogan on Apple’s charts. The controversial podcaster tells @natjarv why she sees “more risk” in corporate media than going solo and how she’s monetizing with a paid membership community, an upcoming fitness app and more likeandsubscribenews.substack.com/p/candace-ow...
September 25, 2025 at 2:42 PM
Candace Owens just passed Rogan on Apple’s charts. The controversial podcaster tells @natjarv why she sees “more risk” in corporate media than going solo and how she’s monetizing with a paid membership community, an upcoming fitness app and more likeandsubscribenews.substack.com/p/candace-ow...
SCOOP: @natjarv.bsky.social has the exclusive early look at YouTube’s new podcast tools: an AI-powered clip editor and Google Veo video generation for audio-only shows. She spoke with creators to see how they're testing the features and how they'll help monetize back catalogs: bit.ly/41YpT9f
September 16, 2025 at 3:15 PM
SCOOP: @natjarv.bsky.social has the exclusive early look at YouTube’s new podcast tools: an AI-powered clip editor and Google Veo video generation for audio-only shows. She spoke with creators to see how they're testing the features and how they'll help monetize back catalogs: bit.ly/41YpT9f
Sour candy interviews, bedroom chats, and slime merch. @natjarv.bsky.social reports on Gen Alpha's favorite podcasts Pucker Up, LOL, and Girl Talk that are outpacing Joe Rogan on the charts and selling out live shows likeandsubscribenews.substack.com/p/a-gen-alph...
September 11, 2025 at 4:04 PM
Sour candy interviews, bedroom chats, and slime merch. @natjarv.bsky.social reports on Gen Alpha's favorite podcasts Pucker Up, LOL, and Girl Talk that are outpacing Joe Rogan on the charts and selling out live shows likeandsubscribenews.substack.com/p/a-gen-alph...
SCOOP: Claire Parker and Ashley Hamilton turned Celebrity Memoir Book Club into a charting hit. Now they’re ending the show to launch Good Noticings: a pivot shaped by Patreon experiments and audience loyalty. More from @natjarv.bsky.social: likeandsubscribenews.substack.com/p/scoop-cele...
September 4, 2025 at 2:59 PM
SCOOP: Claire Parker and Ashley Hamilton turned Celebrity Memoir Book Club into a charting hit. Now they’re ending the show to launch Good Noticings: a pivot shaped by Patreon experiments and audience loyalty. More from @natjarv.bsky.social: likeandsubscribenews.substack.com/p/scoop-cele...
Kasey Esser earns $30–40K a month acting in microdramas. Now he’s producing his own, Love Under Fire, with a $100K budget, Hollywood stunt and AI work, and Top Gun: Maverick’s producer attached. @natjarv.bsky.social reports from set: likeandsubscribenews.substack.com/p/a-60-min-m...
September 3, 2025 at 9:28 PM
Kasey Esser earns $30–40K a month acting in microdramas. Now he’s producing his own, Love Under Fire, with a $100K budget, Hollywood stunt and AI work, and Top Gun: Maverick’s producer attached. @natjarv.bsky.social reports from set: likeandsubscribenews.substack.com/p/a-60-min-m...
100M creators went live on TikTok last year, generating billions of views. @natjarv.bsky.social explains how teachers, divers, DJs, and even newcomers with just 1,000 followers, are turning livestreaming into full-time work: likeandsubscribenews.substack.com/p/tiktok-liv...
August 27, 2025 at 4:28 PM
100M creators went live on TikTok last year, generating billions of views. @natjarv.bsky.social explains how teachers, divers, DJs, and even newcomers with just 1,000 followers, are turning livestreaming into full-time work: likeandsubscribenews.substack.com/p/tiktok-liv...
Hollywood reps, digital studio heads and top creators like Dhar Mann and Hasan Piker mingled at a private dinner in LA to trade views on creator-led media. @natjarv.bsky.social breaks down what the epic night means for the industry's future: likeandsubscribenews.substack.com/p/power-play...
August 21, 2025 at 9:46 PM
Hollywood reps, digital studio heads and top creators like Dhar Mann and Hasan Piker mingled at a private dinner in LA to trade views on creator-led media. @natjarv.bsky.social breaks down what the epic night means for the industry's future: likeandsubscribenews.substack.com/p/power-play...
Which agency is right for your creator business: UTA, CAA, WME, or Gersh? @natjarv.bsky.social asked 20+ insiders for each agency's top clients, red flags, whispered gripes and the names you need to know at each (and who’s too aggressive for some): likeandsubscribenews.substack.com/p/agency-war...
August 13, 2025 at 8:23 PM
Which agency is right for your creator business: UTA, CAA, WME, or Gersh? @natjarv.bsky.social asked 20+ insiders for each agency's top clients, red flags, whispered gripes and the names you need to know at each (and who’s too aggressive for some): likeandsubscribenews.substack.com/p/agency-war...
Podcast ad money is chasing the Kelce brothers instead of the next Dirty John.
@natjarv.bsky.social assesses why creator-led video-first shows are booming and how Amazon is reorganizing to follow the dollars
likeandsubscribenews.substack.com/p/amazon-aud...
@natjarv.bsky.social assesses why creator-led video-first shows are booming and how Amazon is reorganizing to follow the dollars
likeandsubscribenews.substack.com/p/amazon-aud...
August 6, 2025 at 8:46 PM
Podcast ad money is chasing the Kelce brothers instead of the next Dirty John.
@natjarv.bsky.social assesses why creator-led video-first shows are booming and how Amazon is reorganizing to follow the dollars
likeandsubscribenews.substack.com/p/amazon-aud...
@natjarv.bsky.social assesses why creator-led video-first shows are booming and how Amazon is reorganizing to follow the dollars
likeandsubscribenews.substack.com/p/amazon-aud...
Creators are starting online courses to build stable revenue beyond brand deals. @natjarv.bsky.social reports on the $185B market powered by companies like Kajabi and Uscreen, and the categories like finance and productivity that are leading growth likeandsubscribenews.substack.com/p/creator-ja...
July 30, 2025 at 7:46 PM
Creators are starting online courses to build stable revenue beyond brand deals. @natjarv.bsky.social reports on the $185B market powered by companies like Kajabi and Uscreen, and the categories like finance and productivity that are leading growth likeandsubscribenews.substack.com/p/creator-ja...
Late night is evolving, and creators like Theo Von, Alex Cooper, and Sean Evans are leading the way. @natjarv.bsky.social breaks down how YouTube and podcasts took over late night and why legacy TV never figured out the business model
likeandsubscribenews.substack.com/p/the-youtub...
likeandsubscribenews.substack.com/p/the-youtub...
July 23, 2025 at 10:11 PM
Late night is evolving, and creators like Theo Von, Alex Cooper, and Sean Evans are leading the way. @natjarv.bsky.social breaks down how YouTube and podcasts took over late night and why legacy TV never figured out the business model
likeandsubscribenews.substack.com/p/the-youtub...
likeandsubscribenews.substack.com/p/the-youtub...
Golf content on YouTube is attracting millions of views and serious funding. The PGA Tour is leaning in, creators are landing sponsors, and a Goop-style brand is taking shape.
@natjarv.bsky.social tracks golf's reinvention for younger fans
likeandsubscribenews.substack.com/p/golfs-big-...
@natjarv.bsky.social tracks golf's reinvention for younger fans
likeandsubscribenews.substack.com/p/golfs-big-...
July 16, 2025 at 8:44 PM
Golf content on YouTube is attracting millions of views and serious funding. The PGA Tour is leaning in, creators are landing sponsors, and a Goop-style brand is taking shape.
@natjarv.bsky.social tracks golf's reinvention for younger fans
likeandsubscribenews.substack.com/p/golfs-big-...
@natjarv.bsky.social tracks golf's reinvention for younger fans
likeandsubscribenews.substack.com/p/golfs-big-...
VC money is flowing again. Creator studios are scaling. And platforms are starting to treat top creators like production companies, not just talent.
@natjarv.bsky.social tracks four trends shaping the business and predictions for the rest of the year bit.ly/4eJNlM
@natjarv.bsky.social tracks four trends shaping the business and predictions for the rest of the year bit.ly/4eJNlM
July 9, 2025 at 6:07 PM
VC money is flowing again. Creator studios are scaling. And platforms are starting to treat top creators like production companies, not just talent.
@natjarv.bsky.social tracks four trends shaping the business and predictions for the rest of the year bit.ly/4eJNlM
@natjarv.bsky.social tracks four trends shaping the business and predictions for the rest of the year bit.ly/4eJNlM
Creators have sold merch, tours, and meet-and-greets. Sam and Colby are selling fear. Their escape room fuses audience lore, production design, and YouTube storytelling into a terrifying, monetizable fan experience.
@natjarv.bsky.social goes inside Asylum: Room 1952: bit.ly/3GssBfy
@natjarv.bsky.social goes inside Asylum: Room 1952: bit.ly/3GssBfy
July 2, 2025 at 7:57 PM
Creators have sold merch, tours, and meet-and-greets. Sam and Colby are selling fear. Their escape room fuses audience lore, production design, and YouTube storytelling into a terrifying, monetizable fan experience.
@natjarv.bsky.social goes inside Asylum: Room 1952: bit.ly/3GssBfy
@natjarv.bsky.social goes inside Asylum: Room 1952: bit.ly/3GssBfy
Nick DiGiovanni has the #1 arts podcast on Spotify. But he doesn’t have a podcast. It’s content from YouTube. And it’s part of Spotify’s strategy to grow ad revenue by poaching creators. More from @natjarv.bsky.social @elainelow.bsky.social & @seanmcnulty.bsky.social : theankler.com/p/ankler-pod...
June 27, 2025 at 4:20 PM
Nick DiGiovanni has the #1 arts podcast on Spotify. But he doesn’t have a podcast. It’s content from YouTube. And it’s part of Spotify’s strategy to grow ad revenue by poaching creators. More from @natjarv.bsky.social @elainelow.bsky.social & @seanmcnulty.bsky.social : theankler.com/p/ankler-pod...
Creator Josh Richards knows Gen Z is hyperliterate when it comes to ads, creators, and brand intent.
So why are marketers still talking down to them?
Full Cannes Lions chat with @natjarv.bsky.social , Richards and CrossCheck Studios CEO Chris Sawtelle: bit.ly/4nfrctD
So why are marketers still talking down to them?
Full Cannes Lions chat with @natjarv.bsky.social , Richards and CrossCheck Studios CEO Chris Sawtelle: bit.ly/4nfrctD
June 25, 2025 at 8:39 PM
Creator Josh Richards knows Gen Z is hyperliterate when it comes to ads, creators, and brand intent.
So why are marketers still talking down to them?
Full Cannes Lions chat with @natjarv.bsky.social , Richards and CrossCheck Studios CEO Chris Sawtelle: bit.ly/4nfrctD
So why are marketers still talking down to them?
Full Cannes Lions chat with @natjarv.bsky.social , Richards and CrossCheck Studios CEO Chris Sawtelle: bit.ly/4nfrctD
SCOOP: @natjarv.bsky.social obtained a leaked Spotify deck that shows the platform’s most aggressive play yet for video creators. They're offering $20–$30 RPMs, marketing support, and a distribution channel outside the YouTube algorithm likeandsubscribenews.substack.com/p/scoop-leak...
June 25, 2025 at 5:29 PM
SCOOP: @natjarv.bsky.social obtained a leaked Spotify deck that shows the platform’s most aggressive play yet for video creators. They're offering $20–$30 RPMs, marketing support, and a distribution channel outside the YouTube algorithm likeandsubscribenews.substack.com/p/scoop-leak...
At Cannes Lions, creators weren’t on the sidelines. They were the draw. From Open Call tools at YouTube to CrossCheck Studios pitching Gen Z to Hollywood, @natjarv.bsky.social
examines how the creator economy is building its own infrastructure likeandsubscribenews.substack.com/p/coup-on-th...
examines how the creator economy is building its own infrastructure likeandsubscribenews.substack.com/p/coup-on-th...
June 19, 2025 at 4:47 PM
At Cannes Lions, creators weren’t on the sidelines. They were the draw. From Open Call tools at YouTube to CrossCheck Studios pitching Gen Z to Hollywood, @natjarv.bsky.social
examines how the creator economy is building its own infrastructure likeandsubscribenews.substack.com/p/coup-on-th...
examines how the creator economy is building its own infrastructure likeandsubscribenews.substack.com/p/coup-on-th...
Cannes Lions is starting to look more like a creator summit than a traditional ad fest. Top platforms are flying in stars, CMOs are asking to meet them, and long-term deals are taking priority over one-offs. @natjarv.bsky.social's full breakdown: likeandsubscribenews.substack.com/p/cannes-lio...
June 16, 2025 at 4:16 PM
Cannes Lions is starting to look more like a creator summit than a traditional ad fest. Top platforms are flying in stars, CMOs are asking to meet them, and long-term deals are taking priority over one-offs. @natjarv.bsky.social's full breakdown: likeandsubscribenews.substack.com/p/cannes-lio...
Reposted by Like and Subscribe News
Welcome to the world of microdramas: microtransaction-fueled, 60-second, phone-first serialized soap operas.
@elainelow.bsky.social, @seanmcnulty.bsky.social, and
@likensubscribenews.bsky.social's @natjarv.bsky.social
unpack the current state of the genre theankler.com/p/ankler-pod...
@elainelow.bsky.social, @seanmcnulty.bsky.social, and
@likensubscribenews.bsky.social's @natjarv.bsky.social
unpack the current state of the genre theankler.com/p/ankler-pod...
June 13, 2025 at 4:41 PM
Welcome to the world of microdramas: microtransaction-fueled, 60-second, phone-first serialized soap operas.
@elainelow.bsky.social, @seanmcnulty.bsky.social, and
@likensubscribenews.bsky.social's @natjarv.bsky.social
unpack the current state of the genre theankler.com/p/ankler-pod...
@elainelow.bsky.social, @seanmcnulty.bsky.social, and
@likensubscribenews.bsky.social's @natjarv.bsky.social
unpack the current state of the genre theankler.com/p/ankler-pod...
Substack OGs vs celebrity newcomers.
Glennon Doyle’s quick flameout sparked a platform-wide identity crisis.
@natjarv.bsky.social examines the backlash to celebrities and brands joining Substack and what it means for creator-first platforms: bit.ly/45kmlAM
Glennon Doyle’s quick flameout sparked a platform-wide identity crisis.
@natjarv.bsky.social examines the backlash to celebrities and brands joining Substack and what it means for creator-first platforms: bit.ly/45kmlAM
June 11, 2025 at 11:23 PM
Substack OGs vs celebrity newcomers.
Glennon Doyle’s quick flameout sparked a platform-wide identity crisis.
@natjarv.bsky.social examines the backlash to celebrities and brands joining Substack and what it means for creator-first platforms: bit.ly/45kmlAM
Glennon Doyle’s quick flameout sparked a platform-wide identity crisis.
@natjarv.bsky.social examines the backlash to celebrities and brands joining Substack and what it means for creator-first platforms: bit.ly/45kmlAM
Actors making $40K/month. Writers pulling six figures.
No studio. No union. Just vertical microdramas.
@natjarv.bsky.social and @elainelow.bsky.social explore the creator economy's next gold rush, where the window to get involved is closing fast: likeandsubscribenews.substack.com/p/microdrama...
No studio. No union. Just vertical microdramas.
@natjarv.bsky.social and @elainelow.bsky.social explore the creator economy's next gold rush, where the window to get involved is closing fast: likeandsubscribenews.substack.com/p/microdrama...
June 9, 2025 at 11:10 PM
Actors making $40K/month. Writers pulling six figures.
No studio. No union. Just vertical microdramas.
@natjarv.bsky.social and @elainelow.bsky.social explore the creator economy's next gold rush, where the window to get involved is closing fast: likeandsubscribenews.substack.com/p/microdrama...
No studio. No union. Just vertical microdramas.
@natjarv.bsky.social and @elainelow.bsky.social explore the creator economy's next gold rush, where the window to get involved is closing fast: likeandsubscribenews.substack.com/p/microdrama...
Reposted by Like and Subscribe News
L.A. soundstages are the new dead malls. Usage has plunged from 96% in 2016 to just 63%, worse than during the strikes. @likensubscribenews.bsky.social' @natjarv.bsky.social explains how YouTubers could be part of the reinvention. Full conversation: theankler.com/p/la-sound-s...
June 6, 2025 at 4:29 PM
L.A. soundstages are the new dead malls. Usage has plunged from 96% in 2016 to just 63%, worse than during the strikes. @likensubscribenews.bsky.social' @natjarv.bsky.social explains how YouTubers could be part of the reinvention. Full conversation: theankler.com/p/la-sound-s...