Like and Subscribe News
@likensubscribenews.bsky.social
A newsletter about the big business of creators, written by veteran entertainment and tech journalist Natalie Jarvey.
Subscribe: likeandsubscribenews.substack.com
Subscribe: likeandsubscribenews.substack.com
FAST channels are the latest expansion play for digital creators. @natjarv.bsky.social breaks down how studios like Dhar Mann’s are repackaging YouTube hits for services like Samsung TV Plus and why agencies see a bridge to traditional ad dollars likeandsubscribenews.substack.com/p/fast-times...
October 8, 2025 at 11:18 PM
FAST channels are the latest expansion play for digital creators. @natjarv.bsky.social breaks down how studios like Dhar Mann’s are repackaging YouTube hits for services like Samsung TV Plus and why agencies see a bridge to traditional ad dollars likeandsubscribenews.substack.com/p/fast-times...
Call it the NIL gold rush: 499,000 college athletes can now monetize like influencers. @natjarv.bsky.social speaks to agents, athletes and managers about the big deals, the hidden “micro-influencer” money, and the next wave of creators in sports: likeandsubscribenews.substack.com/p/the-nil-go...
October 1, 2025 at 10:10 PM
Call it the NIL gold rush: 499,000 college athletes can now monetize like influencers. @natjarv.bsky.social speaks to agents, athletes and managers about the big deals, the hidden “micro-influencer” money, and the next wave of creators in sports: likeandsubscribenews.substack.com/p/the-nil-go...
Candace Owens just passed Rogan on Apple’s charts. The controversial podcaster tells @natjarv why she sees “more risk” in corporate media than going solo and how she’s monetizing with a paid membership community, an upcoming fitness app and more likeandsubscribenews.substack.com/p/candace-ow...
September 25, 2025 at 2:42 PM
Candace Owens just passed Rogan on Apple’s charts. The controversial podcaster tells @natjarv why she sees “more risk” in corporate media than going solo and how she’s monetizing with a paid membership community, an upcoming fitness app and more likeandsubscribenews.substack.com/p/candace-ow...
SCOOP: @natjarv.bsky.social has the exclusive early look at YouTube’s new podcast tools: an AI-powered clip editor and Google Veo video generation for audio-only shows. She spoke with creators to see how they're testing the features and how they'll help monetize back catalogs: bit.ly/41YpT9f
September 16, 2025 at 3:15 PM
SCOOP: @natjarv.bsky.social has the exclusive early look at YouTube’s new podcast tools: an AI-powered clip editor and Google Veo video generation for audio-only shows. She spoke with creators to see how they're testing the features and how they'll help monetize back catalogs: bit.ly/41YpT9f
Sour candy interviews, bedroom chats, and slime merch. @natjarv.bsky.social reports on Gen Alpha's favorite podcasts Pucker Up, LOL, and Girl Talk that are outpacing Joe Rogan on the charts and selling out live shows likeandsubscribenews.substack.com/p/a-gen-alph...
September 11, 2025 at 4:04 PM
Sour candy interviews, bedroom chats, and slime merch. @natjarv.bsky.social reports on Gen Alpha's favorite podcasts Pucker Up, LOL, and Girl Talk that are outpacing Joe Rogan on the charts and selling out live shows likeandsubscribenews.substack.com/p/a-gen-alph...
SCOOP: Claire Parker and Ashley Hamilton turned Celebrity Memoir Book Club into a charting hit. Now they’re ending the show to launch Good Noticings: a pivot shaped by Patreon experiments and audience loyalty. More from @natjarv.bsky.social: likeandsubscribenews.substack.com/p/scoop-cele...
September 4, 2025 at 2:59 PM
SCOOP: Claire Parker and Ashley Hamilton turned Celebrity Memoir Book Club into a charting hit. Now they’re ending the show to launch Good Noticings: a pivot shaped by Patreon experiments and audience loyalty. More from @natjarv.bsky.social: likeandsubscribenews.substack.com/p/scoop-cele...
Kasey Esser earns $30–40K a month acting in microdramas. Now he’s producing his own, Love Under Fire, with a $100K budget, Hollywood stunt and AI work, and Top Gun: Maverick’s producer attached. @natjarv.bsky.social reports from set: likeandsubscribenews.substack.com/p/a-60-min-m...
September 3, 2025 at 9:28 PM
Kasey Esser earns $30–40K a month acting in microdramas. Now he’s producing his own, Love Under Fire, with a $100K budget, Hollywood stunt and AI work, and Top Gun: Maverick’s producer attached. @natjarv.bsky.social reports from set: likeandsubscribenews.substack.com/p/a-60-min-m...
100M creators went live on TikTok last year, generating billions of views. @natjarv.bsky.social explains how teachers, divers, DJs, and even newcomers with just 1,000 followers, are turning livestreaming into full-time work: likeandsubscribenews.substack.com/p/tiktok-liv...
August 27, 2025 at 4:28 PM
100M creators went live on TikTok last year, generating billions of views. @natjarv.bsky.social explains how teachers, divers, DJs, and even newcomers with just 1,000 followers, are turning livestreaming into full-time work: likeandsubscribenews.substack.com/p/tiktok-liv...
Hollywood reps, digital studio heads and top creators like Dhar Mann and Hasan Piker mingled at a private dinner in LA to trade views on creator-led media. @natjarv.bsky.social breaks down what the epic night means for the industry's future: likeandsubscribenews.substack.com/p/power-play...
August 21, 2025 at 9:46 PM
Hollywood reps, digital studio heads and top creators like Dhar Mann and Hasan Piker mingled at a private dinner in LA to trade views on creator-led media. @natjarv.bsky.social breaks down what the epic night means for the industry's future: likeandsubscribenews.substack.com/p/power-play...
Which agency is right for your creator business: UTA, CAA, WME, or Gersh? @natjarv.bsky.social asked 20+ insiders for each agency's top clients, red flags, whispered gripes and the names you need to know at each (and who’s too aggressive for some): likeandsubscribenews.substack.com/p/agency-war...
August 13, 2025 at 8:23 PM
Which agency is right for your creator business: UTA, CAA, WME, or Gersh? @natjarv.bsky.social asked 20+ insiders for each agency's top clients, red flags, whispered gripes and the names you need to know at each (and who’s too aggressive for some): likeandsubscribenews.substack.com/p/agency-war...
Podcast ad money is chasing the Kelce brothers instead of the next Dirty John.
@natjarv.bsky.social assesses why creator-led video-first shows are booming and how Amazon is reorganizing to follow the dollars
likeandsubscribenews.substack.com/p/amazon-aud...
@natjarv.bsky.social assesses why creator-led video-first shows are booming and how Amazon is reorganizing to follow the dollars
likeandsubscribenews.substack.com/p/amazon-aud...
August 6, 2025 at 8:46 PM
Podcast ad money is chasing the Kelce brothers instead of the next Dirty John.
@natjarv.bsky.social assesses why creator-led video-first shows are booming and how Amazon is reorganizing to follow the dollars
likeandsubscribenews.substack.com/p/amazon-aud...
@natjarv.bsky.social assesses why creator-led video-first shows are booming and how Amazon is reorganizing to follow the dollars
likeandsubscribenews.substack.com/p/amazon-aud...
Creators are starting online courses to build stable revenue beyond brand deals. @natjarv.bsky.social reports on the $185B market powered by companies like Kajabi and Uscreen, and the categories like finance and productivity that are leading growth likeandsubscribenews.substack.com/p/creator-ja...
July 30, 2025 at 7:46 PM
Creators are starting online courses to build stable revenue beyond brand deals. @natjarv.bsky.social reports on the $185B market powered by companies like Kajabi and Uscreen, and the categories like finance and productivity that are leading growth likeandsubscribenews.substack.com/p/creator-ja...
Late night is evolving, and creators like Theo Von, Alex Cooper, and Sean Evans are leading the way. @natjarv.bsky.social breaks down how YouTube and podcasts took over late night and why legacy TV never figured out the business model
likeandsubscribenews.substack.com/p/the-youtub...
likeandsubscribenews.substack.com/p/the-youtub...
July 23, 2025 at 10:11 PM
Late night is evolving, and creators like Theo Von, Alex Cooper, and Sean Evans are leading the way. @natjarv.bsky.social breaks down how YouTube and podcasts took over late night and why legacy TV never figured out the business model
likeandsubscribenews.substack.com/p/the-youtub...
likeandsubscribenews.substack.com/p/the-youtub...
Golf content on YouTube is attracting millions of views and serious funding. The PGA Tour is leaning in, creators are landing sponsors, and a Goop-style brand is taking shape.
@natjarv.bsky.social tracks golf's reinvention for younger fans
likeandsubscribenews.substack.com/p/golfs-big-...
@natjarv.bsky.social tracks golf's reinvention for younger fans
likeandsubscribenews.substack.com/p/golfs-big-...
July 16, 2025 at 8:44 PM
Golf content on YouTube is attracting millions of views and serious funding. The PGA Tour is leaning in, creators are landing sponsors, and a Goop-style brand is taking shape.
@natjarv.bsky.social tracks golf's reinvention for younger fans
likeandsubscribenews.substack.com/p/golfs-big-...
@natjarv.bsky.social tracks golf's reinvention for younger fans
likeandsubscribenews.substack.com/p/golfs-big-...
VC money is flowing again. Creator studios are scaling. And platforms are starting to treat top creators like production companies, not just talent.
@natjarv.bsky.social tracks four trends shaping the business and predictions for the rest of the year bit.ly/4eJNlM
@natjarv.bsky.social tracks four trends shaping the business and predictions for the rest of the year bit.ly/4eJNlM
July 9, 2025 at 6:07 PM
VC money is flowing again. Creator studios are scaling. And platforms are starting to treat top creators like production companies, not just talent.
@natjarv.bsky.social tracks four trends shaping the business and predictions for the rest of the year bit.ly/4eJNlM
@natjarv.bsky.social tracks four trends shaping the business and predictions for the rest of the year bit.ly/4eJNlM
Creators have sold merch, tours, and meet-and-greets. Sam and Colby are selling fear. Their escape room fuses audience lore, production design, and YouTube storytelling into a terrifying, monetizable fan experience.
@natjarv.bsky.social goes inside Asylum: Room 1952: bit.ly/3GssBfy
@natjarv.bsky.social goes inside Asylum: Room 1952: bit.ly/3GssBfy
July 2, 2025 at 7:57 PM
Creators have sold merch, tours, and meet-and-greets. Sam and Colby are selling fear. Their escape room fuses audience lore, production design, and YouTube storytelling into a terrifying, monetizable fan experience.
@natjarv.bsky.social goes inside Asylum: Room 1952: bit.ly/3GssBfy
@natjarv.bsky.social goes inside Asylum: Room 1952: bit.ly/3GssBfy
Nick DiGiovanni has the #1 arts podcast on Spotify. But he doesn’t have a podcast. It’s content from YouTube. And it’s part of Spotify’s strategy to grow ad revenue by poaching creators. More from @natjarv.bsky.social @elainelow.bsky.social & @seanmcnulty.bsky.social : theankler.com/p/ankler-pod...
June 27, 2025 at 4:20 PM
Nick DiGiovanni has the #1 arts podcast on Spotify. But he doesn’t have a podcast. It’s content from YouTube. And it’s part of Spotify’s strategy to grow ad revenue by poaching creators. More from @natjarv.bsky.social @elainelow.bsky.social & @seanmcnulty.bsky.social : theankler.com/p/ankler-pod...
Creator Josh Richards knows Gen Z is hyperliterate when it comes to ads, creators, and brand intent.
So why are marketers still talking down to them?
Full Cannes Lions chat with @natjarv.bsky.social , Richards and CrossCheck Studios CEO Chris Sawtelle: bit.ly/4nfrctD
So why are marketers still talking down to them?
Full Cannes Lions chat with @natjarv.bsky.social , Richards and CrossCheck Studios CEO Chris Sawtelle: bit.ly/4nfrctD
June 25, 2025 at 8:39 PM
Creator Josh Richards knows Gen Z is hyperliterate when it comes to ads, creators, and brand intent.
So why are marketers still talking down to them?
Full Cannes Lions chat with @natjarv.bsky.social , Richards and CrossCheck Studios CEO Chris Sawtelle: bit.ly/4nfrctD
So why are marketers still talking down to them?
Full Cannes Lions chat with @natjarv.bsky.social , Richards and CrossCheck Studios CEO Chris Sawtelle: bit.ly/4nfrctD
SCOOP: @natjarv.bsky.social obtained a leaked Spotify deck that shows the platform’s most aggressive play yet for video creators. They're offering $20–$30 RPMs, marketing support, and a distribution channel outside the YouTube algorithm likeandsubscribenews.substack.com/p/scoop-leak...
June 25, 2025 at 5:29 PM
SCOOP: @natjarv.bsky.social obtained a leaked Spotify deck that shows the platform’s most aggressive play yet for video creators. They're offering $20–$30 RPMs, marketing support, and a distribution channel outside the YouTube algorithm likeandsubscribenews.substack.com/p/scoop-leak...
At Cannes Lions, creators weren’t on the sidelines. They were the draw. From Open Call tools at YouTube to CrossCheck Studios pitching Gen Z to Hollywood, @natjarv.bsky.social
examines how the creator economy is building its own infrastructure likeandsubscribenews.substack.com/p/coup-on-th...
examines how the creator economy is building its own infrastructure likeandsubscribenews.substack.com/p/coup-on-th...
June 19, 2025 at 4:47 PM
At Cannes Lions, creators weren’t on the sidelines. They were the draw. From Open Call tools at YouTube to CrossCheck Studios pitching Gen Z to Hollywood, @natjarv.bsky.social
examines how the creator economy is building its own infrastructure likeandsubscribenews.substack.com/p/coup-on-th...
examines how the creator economy is building its own infrastructure likeandsubscribenews.substack.com/p/coup-on-th...
Cannes Lions is starting to look more like a creator summit than a traditional ad fest. Top platforms are flying in stars, CMOs are asking to meet them, and long-term deals are taking priority over one-offs. @natjarv.bsky.social's full breakdown: likeandsubscribenews.substack.com/p/cannes-lio...
June 16, 2025 at 4:16 PM
Cannes Lions is starting to look more like a creator summit than a traditional ad fest. Top platforms are flying in stars, CMOs are asking to meet them, and long-term deals are taking priority over one-offs. @natjarv.bsky.social's full breakdown: likeandsubscribenews.substack.com/p/cannes-lio...
Substack OGs vs celebrity newcomers.
Glennon Doyle’s quick flameout sparked a platform-wide identity crisis.
@natjarv.bsky.social examines the backlash to celebrities and brands joining Substack and what it means for creator-first platforms: bit.ly/45kmlAM
Glennon Doyle’s quick flameout sparked a platform-wide identity crisis.
@natjarv.bsky.social examines the backlash to celebrities and brands joining Substack and what it means for creator-first platforms: bit.ly/45kmlAM
June 11, 2025 at 11:23 PM
Substack OGs vs celebrity newcomers.
Glennon Doyle’s quick flameout sparked a platform-wide identity crisis.
@natjarv.bsky.social examines the backlash to celebrities and brands joining Substack and what it means for creator-first platforms: bit.ly/45kmlAM
Glennon Doyle’s quick flameout sparked a platform-wide identity crisis.
@natjarv.bsky.social examines the backlash to celebrities and brands joining Substack and what it means for creator-first platforms: bit.ly/45kmlAM
Actors making $40K/month. Writers pulling six figures.
No studio. No union. Just vertical microdramas.
@natjarv.bsky.social and @elainelow.bsky.social explore the creator economy's next gold rush, where the window to get involved is closing fast: likeandsubscribenews.substack.com/p/microdrama...
No studio. No union. Just vertical microdramas.
@natjarv.bsky.social and @elainelow.bsky.social explore the creator economy's next gold rush, where the window to get involved is closing fast: likeandsubscribenews.substack.com/p/microdrama...
June 9, 2025 at 11:10 PM
Actors making $40K/month. Writers pulling six figures.
No studio. No union. Just vertical microdramas.
@natjarv.bsky.social and @elainelow.bsky.social explore the creator economy's next gold rush, where the window to get involved is closing fast: likeandsubscribenews.substack.com/p/microdrama...
No studio. No union. Just vertical microdramas.
@natjarv.bsky.social and @elainelow.bsky.social explore the creator economy's next gold rush, where the window to get involved is closing fast: likeandsubscribenews.substack.com/p/microdrama...
Marc Maron is ending WTF after 16 years. He’s not alone. @natjarv.bsky.social reports on how more creators like MatPat and the Normal Gossip creators are stepping away from the constant pressure to perform. Plus exclusive news on Rhett and Link's new Etsy storefront bit.ly/4kJM5uA
June 5, 2025 at 1:44 AM
Marc Maron is ending WTF after 16 years. He’s not alone. @natjarv.bsky.social reports on how more creators like MatPat and the Normal Gossip creators are stepping away from the constant pressure to perform. Plus exclusive news on Rhett and Link's new Etsy storefront bit.ly/4kJM5uA
It started as a TikTok scandal. Now, The Secret Lives of Mormon Wives is Hulu’s biggest unscripted series, and a masterclass in turning online drama into streaming distribution. EP Lisa Filipelli tells @natjarv.bsky.social how the dirty soda gets made: bit.ly/3Z5phNP
May 28, 2025 at 8:28 PM
It started as a TikTok scandal. Now, The Secret Lives of Mormon Wives is Hulu’s biggest unscripted series, and a masterclass in turning online drama into streaming distribution. EP Lisa Filipelli tells @natjarv.bsky.social how the dirty soda gets made: bit.ly/3Z5phNP