Nate Ritter
banner
nateritter.com
Nate Ritter
@nateritter.com
Helping SaaS founders get unstuck, 3 exits, startup advisor, fCTO & founder

→ Knowledge: https://writings.founderlabs.io
→ Community: https://founderlabs.io/community
→ 1-on-1 to get unstuck: https://nateritter.com
My pleasure! Thank YOU!
December 12, 2025 at 1:34 AM
December 6, 2025 at 1:13 AM
@nateritter.com approves. 🤣
November 22, 2025 at 4:15 PM
It's more than that. Not only is it a signal, but you're also tangibly self-sabotaging. Probably just haven't done the math yet.
November 19, 2025 at 5:24 AM
Apply to join the community if you're a bootstrapped founder tired of vague advice and ready for the tactical frameworks that actually move metrics this week.

founderlabs.io/community
November 14, 2025 at 10:11 PM
He does this to ensure the work that actually moves his business forward doesn't get squeezed out by urgent-but-not-important stuff.
November 14, 2025 at 10:11 PM
5. Your Perfect Day is Your Unfair Advantage

Build a weekly schedule that protects your highest-value work first. One founder blocks Monday-Wednesday mornings for marketing and customer generation, not for client work.
November 14, 2025 at 10:11 PM
Do the work: talk to 10 customers, validate the mom test, watch what actually happens instead of what you predicted would happen. Your revenue often depends on catching your wrong assumptions quickly, not protecting them.
November 14, 2025 at 10:11 PM
Another assumed demo workflows as a category were broken - his customer interviews disagreed.

A third assumed formal cold call scripts would work - informal introductions worked better.

The cost of being wrong is cheap when you're early.
November 14, 2025 at 10:11 PM
4. Your Assumptions About Customers Are Usually Wrong - Test Them Relentlessly

One founder assumed unemployed job seekers wouldn't pay for an app - they did.
November 14, 2025 at 10:11 PM
Templates, checklists, and scripts aren't for perfectionists; they're for founders who want to scale without breaking.
November 14, 2025 at 10:11 PM
You don't need to hire someone today to start writing the playbook. In fact, you should write it now - while you're doing the work - because you'll never have clearer insight into the steps.
November 14, 2025 at 10:11 PM
One founder is systematizing local SEO workflows so he can hand them to someone else once he hits capacity. Another is working on SOPs for event promotion so he could eventually have an ambassador in every city.
November 14, 2025 at 10:11 PM
3. Small Tasks Don't Scale - Write the SOP Before You Need to Hire

The moment you start documenting how you do something (even if it feels tedious), you unlock scalability.
November 14, 2025 at 10:11 PM
When MrBeast learned YouTube, he got on calls every night with other video obsessives, sharing what worked and what didn't. The same principle applies here.
November 14, 2025 at 10:11 PM
Whether you're pre-product-market fit or scaling, the constraint is getting in front of the right people. Cold outreach, door-to-door, social media, community events - the tactic varies, but the problem is universal.

This is where founders should collaborate hardest.
November 14, 2025 at 10:11 PM
2. Front-of-Funnel Lead Generation is The Bottleneck

Nearly every founder in the room named lead flow and customer acquisition as their biggest pain point - not operations, not product, not pricing.
November 14, 2025 at 10:11 PM