Target specific enough where you are known for something

But target broad enough where you'll never run out of prospects

You'll not only start getting inbound but you'll know who to reach out to as well.

If you're having challenges truly identifying who you are supposed to serve, I'm a DM away.

See the difference?

You've got not one but FIVE different topic pillars you can hit hard every single day.

Think about how many pieces of content you can write for a person who is managing 25 people.

Think about how many pieces of content you can write for a person who is having trouble hiring.

Let's rephrase this to, "I target CEOs of Pharmaceutical companies who:

→ Are based in the U.S.
→ Manage at least 25 people
→ Do around 5-10MM in Revenue
→ Are having issues hiring the right people
→ Are stressed out because of their long hours

We hear the term "ICP" all the time.

But we stop WAY too early.

Let me give you an example.

Someone might say "my ideal clients are CEOs of Pharmaceutical companies."

WRONG.

And because of that, the feelings pass.

They don't consume me.

And they are only a minimal part of my life.

You are NEVER alone.

Remember that.

No matter how much I preach about freedom, a flexible life, affording the things I want:

→ I struggle
→ I feel pain
→ I feel worthless

The difference between me and others is that:

→ I don't do it alone
→ I accept these feelings
→ I realize that it's totally normal

Because there's one thing that will never change no matter what we do:

We are HUMAN.

Every single one of us:

→ Goes to the bathroom
→ Gets sick from time to time
→ Has to look at themselves every day
→ Deals with problems unique to only us

2-3 years for an entire lifetime

Start NOW

What's holding you back?

2-3 years guys and girls.

→ It's a tiny drop in the bucket
→ And yet it can change your whole life
→ It can introduce you to things you never dreamed of

And yet most of us don't have the patience nor will for it

If after that time period:

→ You put in the effort
→ Show up and do what needs to be done
→ But you don't don't make any progress?

You have my permission to quit and doubt everything in your life

It's possible, but it's also unlikely and lucky

But just remember: 2-3 years.

→ Commit to that
→ Show up, every single day
→ Put in the effort every single day
→ Don't listen to them, focus on you

Whether it's my community, a gym you join, a course you buy, it doesn't matter.

This is a two-way street.

The question is, are you going to start driving?

There's only so far a course, coach, or "thing" can take you.

At some point you've got to show up, put in the effort, build the habits, and make the commitment.

And I promise you, when you get over that hump, the results will be more than you ever hoped for.

Even though I specifically told you:

→ This isn't a quick fix
→ This is going to take time
→ If you don't put in the effort, walk

Your brain told you that you were going to make the effort this time, but it didn't last.

I've come to accept this about people.

It's human nature.

It's frustrating as hell.

But there's a solution.

It's inside, not outside.

→ It's scary to look at.
→ It's scary to address.
→ It's frightening to admit and to work on.

But you CAN find what you're looking for.

You're just not looking in the right places.

I can help you find it.

WHY?

→ Because they're chasing something that will NEVER be there.
→ It consists of external "things" that will never fill the void.
→ It's created by people on the outside, not themselves.
→ The more they search, the more empty they feel.

But all of them inevitably reach a certain point:

- They not only feel they don't deserve it all.
- But they also don't know how to enjoy their own lives.

Here's why:

I see this too much with the highly driven people I work with.

All of them have this in common:

→ They make a ton of money.
→ They are regarded highly by their peers
→ They have what most people only dream of

Had you watched for an hour it could have given you that necessary rest time.

Doing nothing is extremely affective but it requires balance.

Are you doing nothing for good or nothing for bad?