Let's face it, you're not waiting until the New Year

That's just another excuse.

I keep reading these posts that say:

→ X Days until the New Year
→ The year isn't over yet so do this
→ What are you going to do until the New Year?

One of THE best compliments I ever got:

→ "Your content might as well be a DM"

Nothing is greater praise than that.

When your content:

→ Speaks to that one person
→ Becomes almost more than personal
→ Feels like a private conversation only meant for them

Different sells more than better

→ I hate to break it to you but it's true
→ Think about this one for a second
→ Don't worry, I'll explain

Do you have competitors in your business?

How about competitors in your brand?

Ever wonder why they are getting more traction than you?

Luck surface area? Really? What is happening?!?!?

→ Who cares about luck surface area?
→ What does this even mean and...what???
→ Can we please put an end to this mattering?

OK, fine luck DOES have something to do with things.