Will Myddelton
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myddelton.bsky.social
Will Myddelton
@myddelton.bsky.social
Product manager these days. Previously a designer, researcher and even once wrote bad front-end code. Sometimes writes at myddelton.co.uk
But all things must end, and new things must begin ☀️
May 8, 2025 at 9:26 AM
My time here over 12 months has coincided with me exiting the startup I spent the last three years working my heart out on and my dad getting sicker and then dying last year

It's been a tough time

So I'm grateful to Sport England and my team for the chance to find some calm focus inside the storm
May 8, 2025 at 9:25 AM
Amacht Anocht especially. Can't get enough of that beat
April 2, 2025 at 8:32 PM
So just a huge thank you to everyone doing information architecture 🙏

And a little reminder for me to remember that Bluesky is a bit more like old Twitter in that sometimes posts get unexpected reach and I should be more careful how I frame things 🫣
April 1, 2025 at 8:46 AM
I should add the caveat that in my time with the small IA consultancy I worked with 10 years (!) ago, we did have success here and there. It was just really hard finding clients who could comprehend the value. But orgs who get it do exist.
April 1, 2025 at 8:45 AM
Some of us have just staunchly refused to leave
Also, bring back information architecture. It's the root of so many issues at all my workplaces. We miss you 💔
April 1, 2025 at 8:41 AM
A gentle correction that there IS work out there

bsky.app/profile/emma...
but, the fewer the people pitching it, the less likely the world *knows* out skills exist.

correction, it's not none, but you generally have to rely on your network to know you do it in order for work to come in.
April 1, 2025 at 8:41 AM
💯 for "coelacanth"

bsky.app/profile/docu...
IA coelacanth here, it's going fine so far.
Also, bring back information architecture. It's the root of so many issues at all my workplaces. We miss you 💔
April 1, 2025 at 8:41 AM
So it was really heartening to hear a bunch of people pointing out that it's not dead, they're still doing it. I loved hearing all of this and am gonna quote those replies here in case they're heartening to others too ❤️❤️❤️
April 1, 2025 at 8:41 AM
Great to hear! I didn't mean to imply no one was doing IA any more at all - more that it's mostly disappeared from the context of the places that I work compared to 10 years ago and it's a crying shame - but I'm sorry if it sounded that way :(
April 1, 2025 at 8:31 AM
That is definitely work that is needed. But I also think IA skills in framing what people might align around, or commit to, are often missing/undervalued. Often we are trying to align to weirdly constructed concepts, which makes it harder to align/commit etc
March 31, 2025 at 2:29 PM
Basically, as always, it's the "agree something concrete between ourselves" that is the hard part!
March 31, 2025 at 2:10 PM
Yes indeed! And lots of the hard is bound up in agreeing the list/lists of "things" in the first place. Naming gets a little easier after that (I think?)
March 31, 2025 at 2:10 PM
Yeah this was my suspicion but I would be very happy to be wrong :)
March 31, 2025 at 1:03 PM
I like that correction, thank you :)
March 31, 2025 at 1:02 PM