Beyoncé’s trainer. Rihanna’s stylist. A NASA astronaut.
No, this isn’t the setup for a bad joke.

It’s how Eric Sheinkop built The Desire Company into a machine for real content, not influencer fluff, not rented audiences, but actual expert-led storytelling that converts.

Anew Genuin Connection

It's always flattering when other people tell your story for you.

In this case, she is one of the sharpest, most inspiring leaders in our industry.

Ashley Miles, CEO Franklyn West: "Ownership of your content, consumer engagement, and data must be your core."

"Having a bloated media stack isn’t a sign of sophistication. It’s a sign of fragmentation. 6 adtech and content vendors. Countless handoffs. High costs. No efficiency.

In an age of AI, we now know one embedded infrastructure replaces them all...

Real Talk Saturday: Most CMOs, content, and product/UX teams are getting "community" completely wrong.

Using AI to generate more posts, not better connections.
Mistaking content volume for actual value.
Confusing likes for loyalty.

And calling it a community when it's really just content clutter.

Midseason. Midsummer. Mid-existential crisis?

In Episode 49 of the Snarketing Podcast, Valerie Vespa & I go guestless and gloves off, reflecting on the chaotic first half of 2025 & what’s ahead for the back half.

YouTube: www.youtube.com/watch?v=4GkM...

Spotify: open.spotify.com/episode/7qTu...