Matt Wurst
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mwurst.bsky.social
Matt Wurst
@mwurst.bsky.social
Family guy 💙 Marketing & Community guy @ Genuin 🤝🧠 Newsletterer ✍️ Podcaster 🎙️ Occasional sleeper 👀 Creator ▶️ Mets fan ⚾️ NCAA Tourney Pool Manager 🏀. Not always in that order.
We must protect "the spark."

AI can write your emails, plan your week, even finish your...

But it can’t feel a pause in someone’s voice or rebuild trust after a bad call.

The future of work isn’t about replacing people, but knowing what only people can do.
thefourps.substack.com/i/176327077/...
PPPPeople Over Prompts - Four Ps #271
We're Not Drowning. We are Whelming.
thefourps.substack.com
October 26, 2025 at 1:42 PM
Everyone wants to slap AI onto the Gartner Hype Cycle. 📉
But AI isn’t slowing down. It’s not in a “trough of disillusionment.” It broke the curve entirely.

Some people call it hype because their experiments failed.
But your learning curve ≠ the market’s growth curve.

youtube.com/shorts/zAgK1...
Key Lesson From Week 40, 2025: When the Traditional "Hype Cycle" No Longer Applies
YouTube video by Point Symmetry
youtube.com
October 5, 2025 at 10:32 PM
Illusion is cheap. Proof is hard. Both matter.
Whether it's family, work, society, 𝘛𝘩𝘦 𝘞𝘢𝘳 𝘰𝘯 𝘊𝘩𝘪𝘤𝘢𝘨𝘰, or even Advertising Week New York, the big question isn't what's real...

It's "𝙒𝙝𝙖𝙩 𝙘𝙖𝙣 𝙬𝙚 𝙥𝙧𝙤𝙫𝙚?"

👉 Read all four before you start your week:
thefourps.substack.com/p/pppproof-a...
PPPProof and Illusion - Four Ps #270
What Feels Abundant vs. What’s Actually Real: Online, in Real Life, in My Home, at Advertising Week, and in the World Beyond
thefourps.substack.com
October 5, 2025 at 1:29 PM
𝗥𝗲𝗮𝗹 𝗧𝗮𝗹𝗸 𝗦𝗮𝘁𝘂𝗿𝗱𝗮𝘆: How I feel about generative AI content, in one post.
October 4, 2025 at 12:53 PM
Big Social had a good run.
But when 3.3 million users engage across the Genuin network in 30 days… that’s a signal.

Not “engagement.” Not “reach.”
Real people.

The center of gravity is shifting.

It’s time to actually OWN your own community.

🤟
From milestone to momentum:
September closed with 𝟯.𝟯 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝘂𝘀𝗲𝗿𝘀 across the Genuin Network!

Just 30 days ago, we celebrated growing from 0 to 1 million users... a threshold that took 8+ months to reach.

That’s not just growth. That’s acceleration. 🚀
October 1, 2025 at 10:17 AM
Beyoncé’s trainer. Rihanna’s stylist. A NASA astronaut.
No, this isn’t the setup for a bad joke.

It’s how Eric Sheinkop built The Desire Company into a machine for real content, not influencer fluff, not rented audiences, but actual expert-led storytelling that converts.

Anew Genuin Connection
September 30, 2025 at 11:53 AM
Protecting kids online isn’t optional anymore. 🚨

The FTC just told seven of the biggest AI players (Alphabet, Meta, OpenAI, Snap, xAI, and more): show us how you’re keeping children safe.

Not someday. Not in a press release. Right now.
youtube.com/shorts/0Ri33...
Key Lesson From Week 39, 2025: Kids, the Internet, and Urgent Truths Parents Need To Know
YouTube video by Point Symmetry
youtube.com
September 29, 2025 at 10:28 AM
I (finally?) got access to Perplexity’s new 𝘊𝘰𝘮𝘦𝘵 browser. I've used it non-stop for the past 24 hours.

Because in theory, AI in a browser sounds awesome. In reality... more like beta vibes.

Here are my first impressions:
September 26, 2025 at 10:29 AM
Normally new tech follows a pattern: hype, crash, then slow adoption.
But AI isn’t playing by those rules.

The money is massive. The breakthroughs are daily.
And yet most companies are still just tinkering.
Lots of pilots, very little production.
September 25, 2025 at 10:41 AM
When voices are silenced, when the media is forced to bend to government pressure, when people stop speaking out, freedom doesn’t disappear overnight. It erodes piece by piece.

Freedom is fragile. It only survives if we protect it.

Speak up. Silence is never neutral.

youtube.com/shorts/dC9GP...
Key Lesson From Week 38, 2025: Silencing Dissent is the Fast Track to Authoritarianism
YouTube video by Point Symmetry
youtube.com
September 22, 2025 at 10:46 AM
Communities don’t die out from lack of interest.
They die because they forget.

Forget who showed up.
Forget why they came.
Forget what they built together.

Physical, digital, religious, whatever…

What is Community Memory?

I just made it up. Maybe it’s nothing. But I think it’s… something.
September 17, 2025 at 10:29 AM
I'm willing to bet VERY few people in my network here have heard of Lenny Rachitsky. But if you’ve ever touched product, you know exactly who he is.

Lenny went from leading product at Airbnb to running one of the most practical, data-rich newsletters in tech.
September 16, 2025 at 8:20 AM
I feel split in two this week.

The dichotomy of anger AND kindness. Wanting to retreat inward while needing to resist outward.

One side wants to vent some targeted, productive rage.
To call out the hypocrisy, to shine a mirror on misguided, misinformed misanthropy...

youtube.com/shorts/Lbu9A...
Key Lesson From Week 37, 2025: Finding the Balance Between Anger and Kindness
YouTube video by Point Symmetry
youtube.com
September 15, 2025 at 10:55 AM
𝗦𝗼𝗺𝗲 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗻𝗲𝘄𝘀: After much thought and reflection, the time has come. A chapter in my life is closing, and I’m ready to announce my 𝙧𝙚𝙩𝙞𝙧𝙚𝙢𝙚𝙣𝙩.

Not from the industry. Not from marketing.
But from something that’s been every bit as rewarding...
September 12, 2025 at 10:53 AM
As speakers flood stages at conferences this fall, sharing stories of creativity, innovation & bold new ideas, nobody's bragging about gross margin or units sold.

Products are the 𝘸𝘩𝘢𝘵.
Marketing is the 𝙬𝙝𝙮.

Stop chasing transactions. Start building value.
September 10, 2025 at 10:47 AM
Want proof that I can write about more than just my kids & throwback nostalgia stories? Here's some good ol' fashioned industry authority:

𝗔𝗜 𝗶𝘀𝗻’𝘁 𝗸𝗶𝗹𝗹𝗶𝗻𝗴 𝘀𝗲𝗮𝗿𝗰𝗵. 𝗜𝘁’𝘀 𝗷𝘂𝘀𝘁 𝗰𝗵𝗮𝗻𝗴𝗶𝗻𝗴 𝘁𝗵𝗲 𝗿𝘂𝗹𝗲𝘀.

My latest in the Genuin Blog 👇👇 (𝘳𝘦𝘢𝘥 & 𝘴𝘶𝘣𝘴𝘤𝘳𝘪𝘣𝘦 - 𝘪𝘵'𝘴 𝘨𝘰𝘰𝘥!)

begenuin.medium.com/the-ai-traff...
The AI Traffic Scare: What’s Really Happening, and How Genuin Puts Brands Back in Control
The headlines are dramatic: “AI is killing SEO!” and “SEO is Dead!”
begenuin.medium.com
September 9, 2025 at 10:42 AM
“We were wrong. It’s not an evolution, but a revolution.”

(This recruiter’s headline stopped me mid-scroll.)

“After decades hiring marketing leads, the truth is undeniable: AI isn’t coming for our jobs. It already took them.”

Dramatic? Sure. But not wrong.

youtube.com/shorts/pjXaJ...
Key Lesson From Week 36, 2025: AI Is No Longer Just a Product Lead's Responsibility
YouTube video by Point Symmetry
youtube.com
September 8, 2025 at 10:32 AM
Tiny favor 👋 We’re kicking off a new @genuinapp thought leadership project; Looking for a few product leaders (B2B or B2C) who’d be up for a short, informal chat (recorded video) with us.

If this sounds fun, DM me or fill out this form and we’ll set it up. Thanks!
(📝 forms.gle/gHzjKouS8pFF...)
September 4, 2025 at 10:26 AM
Reposted by Matt Wurst
🔦 Product Spotlight: Sponsored Communities:

Video-powered experiences embedded directly into your website and app.

For retailers & publishers, it’s not just another tool... it’s a revenue unlock.

For advertisers, it’s media that actually hits different.
September 4, 2025 at 10:18 AM
My son starts high school today. 😳

I gave him the “dad pep talk” about how these 4 years are the most important of his life, where you figure out who you are, what you love, what you stand for.

My advice: lean into the uncomfortable. That’s where the growth happens.

www.tiktok.com/@matthewwurs...
Back to School Advice: Lean into the Uncomfortable. My son starts high school today. 😳 Last night I gave him the classic “dad pep talk” about how these next four years are the most important of his li...
TikTok video by Matt Wurst
www.tiktok.com
September 3, 2025 at 11:01 AM
Ben Franklin's kite & key sparked electricity.
This week’s sparks? Data, content & truth:

→ Stop training others' AI.
→ Visibility doesn’t happen by accident.
→ After 4 years of posting daily, a streak ends.
→ The assault on public health is sabotage.

👉 thefourps.substack.com/p/ppppennies...
PPPPennies Saved & Earned - Four Ps #268
Timeless wisdom from Benjamin Franklin for AI, Creators & Chaos
thefourps.substack.com
September 2, 2025 at 11:23 AM
Reposted by Matt Wurst
🚀 1,000,000 strong… and just getting started.
In just a few short months, the Genuin network has grown to over one million users.

A milestone worth celebrating, made possible by our brilliant team, visionary partners & bold brands who believe in building the future of community.

Thank you. 🙏
September 2, 2025 at 11:00 AM
Nobody likes to hear “I told you so.”
It stings. It shuts people down.

But sometimes being right isn’t enough. Influence isn’t about proving a point, but what happens next time.

Reframe “I told you so” from gloating into a reminder: my perspective is important.

youtube.com/shorts/tpnON...
Key Lesson From Week 35, 2025: I Told You So -- No One Likes to Heart It, But Sometimes You Have To
YouTube video by Point Symmetry
youtube.com
September 1, 2025 at 12:25 PM
She’s back. You knew she couldn’t stay away.

When I told my daughter that LinkedIn loved her curious, sassy take on marketing, I showed her your feedback on that post a few weeks ago.

Eyebrows raised, she asked:
“So wait, what is AI really, if it’s more than just ChatGPT?”
August 28, 2025 at 10:59 AM
I stopped a few weeks ago, and here’s why:

These tools aren’t just writing your copy or brainstorming faster. They’re feeding your brand inputs -- your data, your ideas, your IP -- back to the mothership.

Every prompt makes their model smarter… and YOUR brand less unique...
August 27, 2025 at 10:31 AM