The company has been quietly changing how it talks about who its internet customers will be before it announced a big name change last week.

Amazon's early Black Friday Apple deals continue to roll in, with the steepest markdown to date on the 46mm Apple Watch Series 10.

The investment will be made over the next two years and introduce three new data centers across Texas.

Early Black Friday deals are in full swing, and Amazon recently introduced one of the best Apple discounts so far this month. You can get the 13-inch M4 MacBook Air (256GB) for $749.99, down from $999.00, an all-time low price on the computer that beats the previous low by about $50. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. If you're looking for the larger model, you can get the 15-inch 256GB computer for $949.99, down from $1,199.00. You'll also find many of the 512GB models of the 13-inch and 15-inch M4 MacBook Air on sale this week. $249 OFF13-inch M4 MacBook Air (256GB) for $749.99 $249 OFF15-inch M4 MacBook Air (256GB) for $949.99 You can find all the Apple Black Friday Deals currently available in our dedicated post. For everything else, we're keeping track of all of the season's best Apple-related deals in our Black Friday roundup, so be sure to check back throughout the month for an updated list of all the most notable discounts you'll find for Black Friday 2025. --- Deals Newsletter Interested in hearing more about the best deals you can find this holiday season? Sign up for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season! Related Roundups: Apple Black Friday, Apple DealsRelated Forum: Community Discussion This article, "MacBook Air Black Friday Deals Arrive With Low Prices Starting at $749.99" first appeared on MacRumors.com Discuss this article in our forums

Apple is getting serious about succession planning, according to a new report.

Japan's Issey Miyake fashion house and Apple have launched a stretched sock-like accessory for the iPhone, which can act as a bag or a shoulder strap.

Apple has teamed up with Japanese fashion house ISSEY MIYAKE to launch iPhone Pocket, a 3D-knitted limited edition accessory designed to carry an iPhone and other everyday items. The accessory features a ribbed, stretchable textile that fully encloses an iPhone yet allows you to glimpse the display through its open structure. It can be worn handheld, attached to bags, or directly on the body. ISSEY MIYAKE's design director Yoshiyuki Miyamae described it as exploring "the joy of wearing iPhone in your own way." iPhone Pocket comes in two versions. There's a short strap design available in eight colors for $149.95, and a long strap design in three colors for $229.95. The short strap comes in lemon, mandarin, purple, pink, peacock, sapphire, cinnamon, and black. The long strap comes in sapphire, cinnamon, and black. Apple says the color palette was created to mix and match with all iPhone models. The limited-edition release will be available from November 14 on Apple's online store and at 10 flagship Apple Store locations worldwide, including Apple Regent Street in London, Apple SoHo in New York, and Apple Ginza in Tokyo. This article, "Apple Launches 'iPhone Pocket' Limited Edition Accessory" first appeared on MacRumors.com Discuss this article in our forums

Apple has launched a limited edition accessory for the iPhone, called the iPhone Pocket. It evokes a modern day iPod sock, using a single 3D-knitted cloth to create a wearable pocket. The accessory was designed in collaboration with renowned designer Issey Miyake. Unlike the 2004-era iPod Socks, the iPhone Pocket is not cheap. Available this Friday, the short strap Pocket will cost $149.95, and the long strap design will cost $229.95. more…

The iPhone Pocket isn’t really a pocket at all.

A trial run of sorts.

No more AI shopping on Amazon?

iOS 26.2 beta 1 arrived earlier today, and it gives Apple’s Freeform app support for tables for the first time. more…

Apple is working to introduce a new Enhanced Safety Alerts setting on iOS 26.2. Here are the details. more…

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Available in Bing Image Creator and Copilot Labs, outside of the EU. 

It joins the likes of Facebook, X, TikTok and Snapchat.

Perplexity describes Amazon's request to exclude AI agents from its marketplace as "bullying."

Your Apple Podcasts episodes could soon get easier to navigate.

Apple today launched a winter-themed Apple Pay promotion, offering users a $25 discount on a purchase of $150 or more from Columbia. If you spend $150+ on the Columbia website and then use ‌Apple Pay‌ when checking out, you can get $25 off your purchase. No promo code is required. Apple says that products from the Amaze Puff Collection and the ROC collection are excluded from the offer, but it is valid on other items from the website. The discount is not available at Columbia retail stores or outlet stores, and it cannot be combined with other offers. The ‌Apple Pay‌ promotion will be available until November 16, 2025.Tag: Apple Pay Promo This article, "Apple Pay Promo: Save $25 on Columbia Orders Over $150" first appeared on MacRumors.com Discuss this article in our forums