Together, we can rebuild trust, break barriers, and create a future where everyone feels valued in saving lives through blood donation.✨🩸❤️‍🩹

The study highlights that fixing these trust issues goes beyond healthcare itself. It requires collaborative teamwork across sectors like NGOs, government and local communities to regain trust. In the future a broad approach should be taken that includes everyone for better outcome. 🤝

Some people think “Donation isn’t for me”. Wrong! It’s a very safe and quick process.⏳
Plus, you save 3 lives per donation! All blood types are needed by the NHS and most health conditions don’t exclude you. So, save a life by finding your nearest blood donation centre and booking today!⚕️

Did you know that seeing others donate blood makes you more likely to donate yourself?
Picture scrolling past “I donated blood today!” posts. Social proof inspires action. Share your donation story and inspire others! 💉🩸💕

Structuring trust using our community can inspire action. A great example is the Imam Hussain Blood Donation Campaign which thrived in engaging minority communities to donate blood. Trusted community led movements like this are essential for re-building trust. Let’s boost diversity together!

Trust is crucial in the blood donation process, but historic events like Brexit and Windrush have eroded it for minorities. Only 1.2% of UK donors are black, yet they’re crucial. Rebuilding trust through community and action can save lives!

Sickle cell disease: where red blood cells become sickle-shaped, blocking blood flow and inducing pain. Primarily it affects people of African, Caribbean, Middle Eastern and South Asian origin. Over 15K people in the UK are living with SCD. Early diagnosis and Ro blood type saves lives!

Ro, a very rare blood subtype. Crucial for sickle cell patients. Only 2% of blood donors in the UK posses it, while the demand increases by 10%-15% annually. Specifically, 56% of black individuals and less than 2% of white individuals possess it.

Ethnic minority blood donors are crucial for rare types like the Ro blood subtype, critical for sickle cell anaemia patients. Still, the rates of blood donation are low because of mistrust shaped by historical injustices in the UK. 👎