This is a direct lift from Iain M Banks. So maybe he has read a book.

Sing, O Muse! But hurry it up a bit. Time is money.

Introduction by your friend and mine, Marty Scorsays.

I think you'd like it! On Filmmaking. It's half notes on screenwriting and half on directing. Just tons of really practical, non-formulaic tips for writing drama.

The characters are looking, but not looking at. They don't notice anything. They don't move from one state to another. They just express one flat mood.

Did you read Alexander Mackendrick's book when you were a film student? He talks about the difference between action and activity in animation and drama - action having a beginning and an end, a kind of story to it. This Ai stuff just feels like activity. Nothing *happens*.

Or 80 metres?

"Profissa Tolkeen"

The LOTR making ofs are the best bit. I love hearing people say "Wita".

But isn't it bizarre that they don't even show the work of tracking a logo? They have someone doing it on a PNG in Photoshop.

It demonstrates even less skill than I would have said you'd need to clean up AI generated video for an advert. So weird!

You must get so tired of randomly erasing backgrounds when you make your films.

Probably the most unethical thing Coca Cola has ever done, hold on let me check something here...

To clarify, they're open about being an ai studio, but are trying to fool people that it's part of a normal animation workflow with wildly dishonest fabrications.

Even then, the way they show the logo being added on a single frame is absolutely not how you would track a logo onto a moving plane. Utterly bizarre, pointless fakery!

I found it not only charming but also informative, lively and engaging — this voice over embodies what it means to be a real person reading a script written by a human.

I have nothing against him, except his bit about how Geordies only have one vowel. Just wildly untrue and not a valid observation.