Sangsuk Yoon
@mindminer.bsky.social
JDM researcher | assistant professor of marketing | university of dayton
Eye-tracking shows we focus more selectively on preferred options when choosing vs rejecting.
August 29, 2025 at 8:32 PM
Eye-tracking shows we focus more selectively on preferred options when choosing vs rejecting.
Our new study tested whether preferences for chosen items vs items obtained by rejecting alternatives are similar. People who actively choose an item develop stronger future preferences for it compared to getting the same item by elimination.
August 29, 2025 at 8:32 PM
Our new study tested whether preferences for chosen items vs items obtained by rejecting alternatives are similar. People who actively choose an item develop stronger future preferences for it compared to getting the same item by elimination.