Sangsuk Yoon
@mindminer.bsky.social
JDM researcher | assistant professor of marketing | university of dayton
Choosing Versus Rejecting: The Effect of Decision Mode on Subsequent Preferential Choices - Yoon - 2025 - Journal of Behavioral Decision Making - Wiley Online Library onlinelibrary.wiley.com/doi/full/10....
Choosing Versus Rejecting: The Effect of Decision Mode on Subsequent Preferential Choices
People often make decisions by either choosing an alternative they like (choose mode) or rejecting alternatives they dislike (reject mode). Previous research has demonstrated that these two decision ....
onlinelibrary.wiley.com
August 29, 2025 at 8:24 PM
Choosing Versus Rejecting: The Effect of Decision Mode on Subsequent Preferential Choices - Yoon - 2025 - Journal of Behavioral Decision Making - Wiley Online Library onlinelibrary.wiley.com/doi/full/10....