“The fastest way to become the person you want to be is to put yourself in a situation where you have no choice but to become that person.”

- AlexHormozi

A single viral video with 300,000 likes fueled the rapid acceleration.

He started posting in 2017, mostly sharing neuroscience insights.

Growth was steady but not explosive.

[The post was published on January 15, 2019]

Bymaximise didn’t follow the usual path to virality. Most creators spend years refining a format, tweaking what works, and slowly building momentum. He didn’t. Instead, he created something entirely new, and the internet responded immediately.

Then, on Nov 26, 2022, things took off.

Viral video ⬇️

How many posts before going viral? #ZachPogrob

For five years, Patricia Otero was posting her artwork on Instagram.

Static images, finished portraits, nothing too different from what most artists do.

That changed in 2021, when she made three key adjustments:

Andrew Huberman started posting in 2017, mostly sharing neuroscience insights.

Growth was steady but not explosive.

Then, in July 2020, he appeared on Joe Rogan’s podcast, and everything changed. 🧵

When did #TheSchoolofHardKnocks go viral?

🧵

Content Creation Levels:

Tell:

Speak to your audience. Share your ideas.

However, these days, just telling isn’t enough.