The Bigger Question:

Would another scientist following the exact same strategy see similar results, or is Huberman’s personality a key factor?

A single viral video with 300,000 likes fueled the rapid acceleration.

What triggered it?

✅ Consistency – He had 883 posts before his big break.

✅ Value-driven content – Practical neuroscience tips that people could actually use.

✅ Diverse formats – Tweets, short videos, and podcast clips kept engagement high.

From there, growth remained consistent, until it skyrocketed between January and May 2023.

During this period, he gained 12,000 followers per day, going from 2.3M to 4M followers in just a few months.

Then, in July 2020, he appeared on Joe Rogan’s podcast, and everything changed.

His followers jumped from 45k to 85k in one month.

He started posting in 2017, mostly sharing neuroscience insights.

Growth was steady but not explosive.

[The post was published on January 15, 2019]

Now, he has 1.4M followers and gets around 24.4k likes and 159 comments per post.

What happened?

🔸 He introduced short-form animations, a format that made his content stand out.

🔸 He kept posting consistently, so when something hit, he already had plenty of content ready.

🔸 The new format made his posts more shareable.

By that point, he had already published 1,567 posts.

But between Nov 2022 and May 2023, his followers grew rapidly from 200k to 1.5M.

Then, on Nov 26, 2022, things took off.

Viral video ⬇️

He started posting on Feb 26, 2019, mostly written motivational content.

Growth was steady, but nothing crazy.

First post ⬇️

The Numbers Behind Her Growth
🔹 2015-2020: Mostly static images → Slow growth
🔹 2021: Shift to process videos → First viral moment
🔹 November 2021: +15K followers from one viral post
🔹 November 2023: +45K followers from two viral posts
🔹 2024: Fully booked until 2030

By 2023, she was posting the same type of content, but content stacks over time.

When two videos hit at the same time, they triggered a bigger wave of growth.