Mike Romaine
@mikeromaine.bsky.social
📬 The Creator Newsletter Guy
📮 I help creators build a newsletter engine that fuels growth & sales on autopilot.
📧 Join 100K+ readers (free) ⤵️
mikeromaine.com/bluesky
📮 I help creators build a newsletter engine that fuels growth & sales on autopilot.
📧 Join 100K+ readers (free) ⤵️
mikeromaine.com/bluesky
📌 PS - I teach creators how to how to build a newsletter that fuels growth and sales on autopilot.
Get the proven tactics used by the world's top creators delivered right to your inbox each week: mikeromaine.com/bluesky
Get the proven tactics used by the world's top creators delivered right to your inbox each week: mikeromaine.com/bluesky
March 4, 2025 at 5:01 PM
📌 PS - I teach creators how to how to build a newsletter that fuels growth and sales on autopilot.
Get the proven tactics used by the world's top creators delivered right to your inbox each week: mikeromaine.com/bluesky
Get the proven tactics used by the world's top creators delivered right to your inbox each week: mikeromaine.com/bluesky
If you want to win in 2025 you need to do this.
❌ Stop being worried about your follower count.
✅ Start focusing on your engaged subscriber count.
❌ Stop trying to go viral.
✅ Start putting out better content than everyone else.
In 2025 specificity & value is what will determine the winners.
❌ Stop being worried about your follower count.
✅ Start focusing on your engaged subscriber count.
❌ Stop trying to go viral.
✅ Start putting out better content than everyone else.
In 2025 specificity & value is what will determine the winners.
March 4, 2025 at 5:01 PM
If you want to win in 2025 you need to do this.
❌ Stop being worried about your follower count.
✅ Start focusing on your engaged subscriber count.
❌ Stop trying to go viral.
✅ Start putting out better content than everyone else.
In 2025 specificity & value is what will determine the winners.
❌ Stop being worried about your follower count.
✅ Start focusing on your engaged subscriber count.
❌ Stop trying to go viral.
✅ Start putting out better content than everyone else.
In 2025 specificity & value is what will determine the winners.
🤢 If you have 0 buyers, none of it matters...
We are now in a phase of content creation where being hyper-specific is more important than ever.
✅ LESS random views and followers.
✅ MORE highly specific, engaged subscribers.
THIS is how you win 👇
We are now in a phase of content creation where being hyper-specific is more important than ever.
✅ LESS random views and followers.
✅ MORE highly specific, engaged subscribers.
THIS is how you win 👇
March 4, 2025 at 5:01 PM
🤢 If you have 0 buyers, none of it matters...
We are now in a phase of content creation where being hyper-specific is more important than ever.
✅ LESS random views and followers.
✅ MORE highly specific, engaged subscribers.
THIS is how you win 👇
We are now in a phase of content creation where being hyper-specific is more important than ever.
✅ LESS random views and followers.
✅ MORE highly specific, engaged subscribers.
THIS is how you win 👇
🔑 SPECIFICITY
Everyone wants to just talk about broad topics and see shiny numbers.
😍 Millions of views.
😍 Thousands of followers.
But guess what...👇
Everyone wants to just talk about broad topics and see shiny numbers.
😍 Millions of views.
😍 Thousands of followers.
But guess what...👇
March 4, 2025 at 5:01 PM
🔑 SPECIFICITY
Everyone wants to just talk about broad topics and see shiny numbers.
😍 Millions of views.
😍 Thousands of followers.
But guess what...👇
Everyone wants to just talk about broad topics and see shiny numbers.
😍 Millions of views.
😍 Thousands of followers.
But guess what...👇
We need to realize:
🙅 People are sick of fluff.
🙅 They're sick of being constantly sold to.
🙅 They're done with the constant shiny promises.
With AI...everyone can (and IS) posting fluff.
So you have to be ready and willing to stand out 👇
🙅 People are sick of fluff.
🙅 They're sick of being constantly sold to.
🙅 They're done with the constant shiny promises.
With AI...everyone can (and IS) posting fluff.
So you have to be ready and willing to stand out 👇
March 4, 2025 at 5:01 PM
We need to realize:
🙅 People are sick of fluff.
🙅 They're sick of being constantly sold to.
🙅 They're done with the constant shiny promises.
With AI...everyone can (and IS) posting fluff.
So you have to be ready and willing to stand out 👇
🙅 People are sick of fluff.
🙅 They're sick of being constantly sold to.
🙅 They're done with the constant shiny promises.
With AI...everyone can (and IS) posting fluff.
So you have to be ready and willing to stand out 👇
🟢 THE SOLUTION
Every creator on the internet needs to be building their email list.
It's the only way for you to own your audience and actually be able to have direct connection to them.
But .. alas .. that's not the actual answer 👇
Every creator on the internet needs to be building their email list.
It's the only way for you to own your audience and actually be able to have direct connection to them.
But .. alas .. that's not the actual answer 👇
March 4, 2025 at 5:01 PM
🟢 THE SOLUTION
Every creator on the internet needs to be building their email list.
It's the only way for you to own your audience and actually be able to have direct connection to them.
But .. alas .. that's not the actual answer 👇
Every creator on the internet needs to be building their email list.
It's the only way for you to own your audience and actually be able to have direct connection to them.
But .. alas .. that's not the actual answer 👇
🛑 THE PROBLEM
You used to be able to go viral on command.
Post a 3-5 second video of your nose.
Or post a halfway decent long-form.
But algorithms continue restricting growth...
AND making it harder for us to reach the followers we do have.
So how do we win...? 👇
You used to be able to go viral on command.
Post a 3-5 second video of your nose.
Or post a halfway decent long-form.
But algorithms continue restricting growth...
AND making it harder for us to reach the followers we do have.
So how do we win...? 👇
March 4, 2025 at 5:01 PM
🛑 THE PROBLEM
You used to be able to go viral on command.
Post a 3-5 second video of your nose.
Or post a halfway decent long-form.
But algorithms continue restricting growth...
AND making it harder for us to reach the followers we do have.
So how do we win...? 👇
You used to be able to go viral on command.
Post a 3-5 second video of your nose.
Or post a halfway decent long-form.
But algorithms continue restricting growth...
AND making it harder for us to reach the followers we do have.
So how do we win...? 👇
📌 PS - Want to write your way to digital freedom?
Grab my newsletter: mikeromaine.com/bluesky
🧵Wednesday - A breakdown of the top threads, why they worked & templates you can steal.
🤿 Saturday - A deep dive of the proven tactics to help you scale your text based creator business.
Grab my newsletter: mikeromaine.com/bluesky
🧵Wednesday - A breakdown of the top threads, why they worked & templates you can steal.
🤿 Saturday - A deep dive of the proven tactics to help you scale your text based creator business.
January 22, 2025 at 9:03 PM
📌 PS - Want to write your way to digital freedom?
Grab my newsletter: mikeromaine.com/bluesky
🧵Wednesday - A breakdown of the top threads, why they worked & templates you can steal.
🤿 Saturday - A deep dive of the proven tactics to help you scale your text based creator business.
Grab my newsletter: mikeromaine.com/bluesky
🧵Wednesday - A breakdown of the top threads, why they worked & templates you can steal.
🤿 Saturday - A deep dive of the proven tactics to help you scale your text based creator business.
BONUS MODEL -> HYBRID!!!
My newsletter deep dives fall into deep dives - but I also come in as a thought leader as well.
I give my take on the creators I'm dissecting, talk about the newsletters I have built, and teach my specific methodology.
I also curate the best weekly content for creators.
My newsletter deep dives fall into deep dives - but I also come in as a thought leader as well.
I give my take on the creators I'm dissecting, talk about the newsletters I have built, and teach my specific methodology.
I also curate the best weekly content for creators.
January 22, 2025 at 9:00 PM
BONUS MODEL -> HYBRID!!!
My newsletter deep dives fall into deep dives - but I also come in as a thought leader as well.
I give my take on the creators I'm dissecting, talk about the newsletters I have built, and teach my specific methodology.
I also curate the best weekly content for creators.
My newsletter deep dives fall into deep dives - but I also come in as a thought leader as well.
I give my take on the creators I'm dissecting, talk about the newsletters I have built, and teach my specific methodology.
I also curate the best weekly content for creators.
5) DEEP DIVERS
Deep dives and case studies are THE best way to “borrow” authority while building your own.
Each week you send out a deep dive on a specific topic pertaining to your niche, and you slowly become an expert in your market.
And here's my bonus model 👇
Deep dives and case studies are THE best way to “borrow” authority while building your own.
Each week you send out a deep dive on a specific topic pertaining to your niche, and you slowly become an expert in your market.
And here's my bonus model 👇
January 22, 2025 at 9:00 PM
5) DEEP DIVERS
Deep dives and case studies are THE best way to “borrow” authority while building your own.
Each week you send out a deep dive on a specific topic pertaining to your niche, and you slowly become an expert in your market.
And here's my bonus model 👇
Deep dives and case studies are THE best way to “borrow” authority while building your own.
Each week you send out a deep dive on a specific topic pertaining to your niche, and you slowly become an expert in your market.
And here's my bonus model 👇
4) DIVERSIFIED CREATORS
Creators like Jay and Justin are putting out tons of awesome content to their other content channels (like YT, podcast, etc.)
So along with their core newsletter content, they also use their newsletter to share their other awesome resources.
Here's the final model 👇
Creators like Jay and Justin are putting out tons of awesome content to their other content channels (like YT, podcast, etc.)
So along with their core newsletter content, they also use their newsletter to share their other awesome resources.
Here's the final model 👇
January 22, 2025 at 9:00 PM
4) DIVERSIFIED CREATORS
Creators like Jay and Justin are putting out tons of awesome content to their other content channels (like YT, podcast, etc.)
So along with their core newsletter content, they also use their newsletter to share their other awesome resources.
Here's the final model 👇
Creators like Jay and Justin are putting out tons of awesome content to their other content channels (like YT, podcast, etc.)
So along with their core newsletter content, they also use their newsletter to share their other awesome resources.
Here's the final model 👇
3) PERSONAL BRAND CURATION
This style of newsletter follows a specific curation structure.
For example, James Clear does:
“3 Ideas From Me, 2 Quotes from Others, 1 Question For You.”
Ready for model 4? 👇
This style of newsletter follows a specific curation structure.
For example, James Clear does:
“3 Ideas From Me, 2 Quotes from Others, 1 Question For You.”
Ready for model 4? 👇
January 22, 2025 at 9:00 PM
3) PERSONAL BRAND CURATION
This style of newsletter follows a specific curation structure.
For example, James Clear does:
“3 Ideas From Me, 2 Quotes from Others, 1 Question For You.”
Ready for model 4? 👇
This style of newsletter follows a specific curation structure.
For example, James Clear does:
“3 Ideas From Me, 2 Quotes from Others, 1 Question For You.”
Ready for model 4? 👇
2) NICHE SPECIFIC
The difference between Thought Leader and Niche Specific is mainly the specificity in the weekly lessons.
While Ben Meer’s content on social is extremely broad, each week we can expect a very specific structure covering a system.
Time for the third model 👇
The difference between Thought Leader and Niche Specific is mainly the specificity in the weekly lessons.
While Ben Meer’s content on social is extremely broad, each week we can expect a very specific structure covering a system.
Time for the third model 👇
January 22, 2025 at 9:00 PM
2) NICHE SPECIFIC
The difference between Thought Leader and Niche Specific is mainly the specificity in the weekly lessons.
While Ben Meer’s content on social is extremely broad, each week we can expect a very specific structure covering a system.
Time for the third model 👇
The difference between Thought Leader and Niche Specific is mainly the specificity in the weekly lessons.
While Ben Meer’s content on social is extremely broad, each week we can expect a very specific structure covering a system.
Time for the third model 👇
1) THOUGHT LEADER
With this type of newsletter you are positioning yourself as the expert.
Your content is teaching from your own knowledge and experiences.
Note: This style also allows for a fairly broad range of topics.
Here's the second newsletter model 👇
With this type of newsletter you are positioning yourself as the expert.
Your content is teaching from your own knowledge and experiences.
Note: This style also allows for a fairly broad range of topics.
Here's the second newsletter model 👇
January 22, 2025 at 9:00 PM
1) THOUGHT LEADER
With this type of newsletter you are positioning yourself as the expert.
Your content is teaching from your own knowledge and experiences.
Note: This style also allows for a fairly broad range of topics.
Here's the second newsletter model 👇
With this type of newsletter you are positioning yourself as the expert.
Your content is teaching from your own knowledge and experiences.
Note: This style also allows for a fairly broad range of topics.
Here's the second newsletter model 👇
In this thread, we'll cover:
1. 5 models used by top creators
2. Specific archetypes to work with.
3. A bonus model I use for my newsletter!
And much more!
Let's dive in 👇🏼
1. 5 models used by top creators
2. Specific archetypes to work with.
3. A bonus model I use for my newsletter!
And much more!
Let's dive in 👇🏼
January 22, 2025 at 9:00 PM
In this thread, we'll cover:
1. 5 models used by top creators
2. Specific archetypes to work with.
3. A bonus model I use for my newsletter!
And much more!
Let's dive in 👇🏼
1. 5 models used by top creators
2. Specific archetypes to work with.
3. A bonus model I use for my newsletter!
And much more!
Let's dive in 👇🏼
📌 PS - Want to write your way to digital freedom?
Grab my newsletter: mikeromaine.com/bluesky
🧵Wednesday - A breakdown of the top Threads posts, why they worked and templates you can steal.
🤿 Saturday - A deep dive of the proven tactics to help you scale your text based creator business.
Grab my newsletter: mikeromaine.com/bluesky
🧵Wednesday - A breakdown of the top Threads posts, why they worked and templates you can steal.
🤿 Saturday - A deep dive of the proven tactics to help you scale your text based creator business.
January 22, 2025 at 12:17 AM
📌 PS - Want to write your way to digital freedom?
Grab my newsletter: mikeromaine.com/bluesky
🧵Wednesday - A breakdown of the top Threads posts, why they worked and templates you can steal.
🤿 Saturday - A deep dive of the proven tactics to help you scale your text based creator business.
Grab my newsletter: mikeromaine.com/bluesky
🧵Wednesday - A breakdown of the top Threads posts, why they worked and templates you can steal.
🤿 Saturday - A deep dive of the proven tactics to help you scale your text based creator business.
7/7) GRAND FINALE
He was loving the process, instead of chasing quick money.
Now he's making 100K+ a month.
Follow these steps:
1) Find your obsession.
2) Build around your preferred media type.
3) Provide incredible free value, consistently.
4) Be okay with delayed gratification.
👇
He was loving the process, instead of chasing quick money.
Now he's making 100K+ a month.
Follow these steps:
1) Find your obsession.
2) Build around your preferred media type.
3) Provide incredible free value, consistently.
4) Be okay with delayed gratification.
👇
January 22, 2025 at 12:17 AM
7/7) GRAND FINALE
He was loving the process, instead of chasing quick money.
Now he's making 100K+ a month.
Follow these steps:
1) Find your obsession.
2) Build around your preferred media type.
3) Provide incredible free value, consistently.
4) Be okay with delayed gratification.
👇
He was loving the process, instead of chasing quick money.
Now he's making 100K+ a month.
Follow these steps:
1) Find your obsession.
2) Build around your preferred media type.
3) Provide incredible free value, consistently.
4) Be okay with delayed gratification.
👇
6/7) WHEN IT ALL COMES TOGETHER
-> He built effortless authority
-> Ideas started flowing like crazy
-> The “work” was no longer work
-> He woke up excited to create everyday
The grand finale 👇
-> He built effortless authority
-> Ideas started flowing like crazy
-> The “work” was no longer work
-> He woke up excited to create everyday
The grand finale 👇
January 22, 2025 at 12:17 AM
6/7) WHEN IT ALL COMES TOGETHER
-> He built effortless authority
-> Ideas started flowing like crazy
-> The “work” was no longer work
-> He woke up excited to create everyday
The grand finale 👇
-> He built effortless authority
-> Ideas started flowing like crazy
-> The “work” was no longer work
-> He woke up excited to create everyday
The grand finale 👇
5/7) FINDING HIS OBSESSION
When I finally pushed him to follow his obsession...
✅ Create around the topic he was already going out of his way to learn more about.
✅ The thing he loved doing regardless of whether or not he was making money...
That’s when it no longer felt like work. 👇
When I finally pushed him to follow his obsession...
✅ Create around the topic he was already going out of his way to learn more about.
✅ The thing he loved doing regardless of whether or not he was making money...
That’s when it no longer felt like work. 👇
January 22, 2025 at 12:17 AM
5/7) FINDING HIS OBSESSION
When I finally pushed him to follow his obsession...
✅ Create around the topic he was already going out of his way to learn more about.
✅ The thing he loved doing regardless of whether or not he was making money...
That’s when it no longer felt like work. 👇
When I finally pushed him to follow his obsession...
✅ Create around the topic he was already going out of his way to learn more about.
✅ The thing he loved doing regardless of whether or not he was making money...
That’s when it no longer felt like work. 👇