Mike Romaine
@mikeromaine.bsky.social
📬 The Creator Newsletter Guy
📮 I help creators build a newsletter engine that fuels growth & sales on autopilot.
📧 Join 100K+ readers (free) ⤵️
mikeromaine.com/bluesky
📮 I help creators build a newsletter engine that fuels growth & sales on autopilot.
📧 Join 100K+ readers (free) ⤵️
mikeromaine.com/bluesky
Most creators will fail in 2025.
The game has changed. It's harder...
And most won't be up for what it takes.
Keep reading this thread to learn how to win 👇
The game has changed. It's harder...
And most won't be up for what it takes.
Keep reading this thread to learn how to win 👇
March 4, 2025 at 5:01 PM
Most creators will fail in 2025.
The game has changed. It's harder...
And most won't be up for what it takes.
Keep reading this thread to learn how to win 👇
The game has changed. It's harder...
And most won't be up for what it takes.
Keep reading this thread to learn how to win 👇
BONUS MODEL -> HYBRID!!!
My newsletter deep dives fall into deep dives - but I also come in as a thought leader as well.
I give my take on the creators I'm dissecting, talk about the newsletters I have built, and teach my specific methodology.
I also curate the best weekly content for creators.
My newsletter deep dives fall into deep dives - but I also come in as a thought leader as well.
I give my take on the creators I'm dissecting, talk about the newsletters I have built, and teach my specific methodology.
I also curate the best weekly content for creators.
January 22, 2025 at 9:00 PM
BONUS MODEL -> HYBRID!!!
My newsletter deep dives fall into deep dives - but I also come in as a thought leader as well.
I give my take on the creators I'm dissecting, talk about the newsletters I have built, and teach my specific methodology.
I also curate the best weekly content for creators.
My newsletter deep dives fall into deep dives - but I also come in as a thought leader as well.
I give my take on the creators I'm dissecting, talk about the newsletters I have built, and teach my specific methodology.
I also curate the best weekly content for creators.
5) DEEP DIVERS
Deep dives and case studies are THE best way to “borrow” authority while building your own.
Each week you send out a deep dive on a specific topic pertaining to your niche, and you slowly become an expert in your market.
And here's my bonus model 👇
Deep dives and case studies are THE best way to “borrow” authority while building your own.
Each week you send out a deep dive on a specific topic pertaining to your niche, and you slowly become an expert in your market.
And here's my bonus model 👇
January 22, 2025 at 9:00 PM
5) DEEP DIVERS
Deep dives and case studies are THE best way to “borrow” authority while building your own.
Each week you send out a deep dive on a specific topic pertaining to your niche, and you slowly become an expert in your market.
And here's my bonus model 👇
Deep dives and case studies are THE best way to “borrow” authority while building your own.
Each week you send out a deep dive on a specific topic pertaining to your niche, and you slowly become an expert in your market.
And here's my bonus model 👇
4) DIVERSIFIED CREATORS
Creators like Jay and Justin are putting out tons of awesome content to their other content channels (like YT, podcast, etc.)
So along with their core newsletter content, they also use their newsletter to share their other awesome resources.
Here's the final model 👇
Creators like Jay and Justin are putting out tons of awesome content to their other content channels (like YT, podcast, etc.)
So along with their core newsletter content, they also use their newsletter to share their other awesome resources.
Here's the final model 👇
January 22, 2025 at 9:00 PM
4) DIVERSIFIED CREATORS
Creators like Jay and Justin are putting out tons of awesome content to their other content channels (like YT, podcast, etc.)
So along with their core newsletter content, they also use their newsletter to share their other awesome resources.
Here's the final model 👇
Creators like Jay and Justin are putting out tons of awesome content to their other content channels (like YT, podcast, etc.)
So along with their core newsletter content, they also use their newsletter to share their other awesome resources.
Here's the final model 👇
3) PERSONAL BRAND CURATION
This style of newsletter follows a specific curation structure.
For example, James Clear does:
“3 Ideas From Me, 2 Quotes from Others, 1 Question For You.”
Ready for model 4? 👇
This style of newsletter follows a specific curation structure.
For example, James Clear does:
“3 Ideas From Me, 2 Quotes from Others, 1 Question For You.”
Ready for model 4? 👇
January 22, 2025 at 9:00 PM
3) PERSONAL BRAND CURATION
This style of newsletter follows a specific curation structure.
For example, James Clear does:
“3 Ideas From Me, 2 Quotes from Others, 1 Question For You.”
Ready for model 4? 👇
This style of newsletter follows a specific curation structure.
For example, James Clear does:
“3 Ideas From Me, 2 Quotes from Others, 1 Question For You.”
Ready for model 4? 👇
2) NICHE SPECIFIC
The difference between Thought Leader and Niche Specific is mainly the specificity in the weekly lessons.
While Ben Meer’s content on social is extremely broad, each week we can expect a very specific structure covering a system.
Time for the third model 👇
The difference between Thought Leader and Niche Specific is mainly the specificity in the weekly lessons.
While Ben Meer’s content on social is extremely broad, each week we can expect a very specific structure covering a system.
Time for the third model 👇
January 22, 2025 at 9:00 PM
2) NICHE SPECIFIC
The difference between Thought Leader and Niche Specific is mainly the specificity in the weekly lessons.
While Ben Meer’s content on social is extremely broad, each week we can expect a very specific structure covering a system.
Time for the third model 👇
The difference between Thought Leader and Niche Specific is mainly the specificity in the weekly lessons.
While Ben Meer’s content on social is extremely broad, each week we can expect a very specific structure covering a system.
Time for the third model 👇
1) THOUGHT LEADER
With this type of newsletter you are positioning yourself as the expert.
Your content is teaching from your own knowledge and experiences.
Note: This style also allows for a fairly broad range of topics.
Here's the second newsletter model 👇
With this type of newsletter you are positioning yourself as the expert.
Your content is teaching from your own knowledge and experiences.
Note: This style also allows for a fairly broad range of topics.
Here's the second newsletter model 👇
January 22, 2025 at 9:00 PM
1) THOUGHT LEADER
With this type of newsletter you are positioning yourself as the expert.
Your content is teaching from your own knowledge and experiences.
Note: This style also allows for a fairly broad range of topics.
Here's the second newsletter model 👇
With this type of newsletter you are positioning yourself as the expert.
Your content is teaching from your own knowledge and experiences.
Note: This style also allows for a fairly broad range of topics.
Here's the second newsletter model 👇
Tim Ferriss once said:
"Being busy is a form of laziness."
Here’s his 8-step process to maximize productivity 👇
"Being busy is a form of laziness."
Here’s his 8-step process to maximize productivity 👇
January 21, 2025 at 1:33 AM
Tim Ferriss once said:
"Being busy is a form of laziness."
Here’s his 8-step process to maximize productivity 👇
"Being busy is a form of laziness."
Here’s his 8-step process to maximize productivity 👇
Anyone else? ... 🤣
99% of the time I have my newsletter planned well in advance and I'm writing bits of it daily.
BUT...that 1% of the time when I put it off to the last second...
99% of the time I have my newsletter planned well in advance and I'm writing bits of it daily.
BUT...that 1% of the time when I put it off to the last second...
January 20, 2025 at 2:30 PM
Anyone else? ... 🤣
99% of the time I have my newsletter planned well in advance and I'm writing bits of it daily.
BUT...that 1% of the time when I put it off to the last second...
99% of the time I have my newsletter planned well in advance and I'm writing bits of it daily.
BUT...that 1% of the time when I put it off to the last second...
4) FIVE DAY EMAIL COURSES
It seems Dickie Bush & Cole found the sweet spot with a 5 Day Crash Course.
Most recently they have begun using 5 day email courses for a few different newsletters they run together.
So consider testing:
1 - No Lead Magnet
2 - Ultimate Guide
3 - 5 Day Crash Course
👇
It seems Dickie Bush & Cole found the sweet spot with a 5 Day Crash Course.
Most recently they have begun using 5 day email courses for a few different newsletters they run together.
So consider testing:
1 - No Lead Magnet
2 - Ultimate Guide
3 - 5 Day Crash Course
👇
December 20, 2024 at 11:53 PM
4) FIVE DAY EMAIL COURSES
It seems Dickie Bush & Cole found the sweet spot with a 5 Day Crash Course.
Most recently they have begun using 5 day email courses for a few different newsletters they run together.
So consider testing:
1 - No Lead Magnet
2 - Ultimate Guide
3 - 5 Day Crash Course
👇
It seems Dickie Bush & Cole found the sweet spot with a 5 Day Crash Course.
Most recently they have begun using 5 day email courses for a few different newsletters they run together.
So consider testing:
1 - No Lead Magnet
2 - Ultimate Guide
3 - 5 Day Crash Course
👇
3) THE ULTIMATE GUIDE (EBOOK)
They have since converted The 10 Day Crash Course into a 13K word guide.
This is REALLY long for a lead magnet, but their audience is full of readers, so it seems they found it to be successful after testing.
LEAD MAGNET 4 👇
They have since converted The 10 Day Crash Course into a 13K word guide.
This is REALLY long for a lead magnet, but their audience is full of readers, so it seems they found it to be successful after testing.
LEAD MAGNET 4 👇
December 20, 2024 at 11:53 PM
3) THE ULTIMATE GUIDE (EBOOK)
They have since converted The 10 Day Crash Course into a 13K word guide.
This is REALLY long for a lead magnet, but their audience is full of readers, so it seems they found it to be successful after testing.
LEAD MAGNET 4 👇
They have since converted The 10 Day Crash Course into a 13K word guide.
This is REALLY long for a lead magnet, but their audience is full of readers, so it seems they found it to be successful after testing.
LEAD MAGNET 4 👇
2) TEN DAY EMAIL COURSE
Dickie Bush and Nicolas Cole are big on email based courses.
They have had TONS of success with these, and have even used this 10 day email course.
(Reference for the next lead mag: This image is from 2021).
Lead Magnet 3 👇
Dickie Bush and Nicolas Cole are big on email based courses.
They have had TONS of success with these, and have even used this 10 day email course.
(Reference for the next lead mag: This image is from 2021).
Lead Magnet 3 👇
December 20, 2024 at 11:53 PM
2) TEN DAY EMAIL COURSE
Dickie Bush and Nicolas Cole are big on email based courses.
They have had TONS of success with these, and have even used this 10 day email course.
(Reference for the next lead mag: This image is from 2021).
Lead Magnet 3 👇
Dickie Bush and Nicolas Cole are big on email based courses.
They have had TONS of success with these, and have even used this 10 day email course.
(Reference for the next lead mag: This image is from 2021).
Lead Magnet 3 👇
1) NO LEAD MAGNET
Dickie Bush has grown his curation-based newsletter to over 20,000 subscribers without a lead magnet.
Not using a lead magnet can lead to the most engaged readers.
Bonus Note: Justin Welsh has 200K+ subscribers without a lead magnet.
Lead Magnet 2 👇
Dickie Bush has grown his curation-based newsletter to over 20,000 subscribers without a lead magnet.
Not using a lead magnet can lead to the most engaged readers.
Bonus Note: Justin Welsh has 200K+ subscribers without a lead magnet.
Lead Magnet 2 👇
December 20, 2024 at 11:53 PM
1) NO LEAD MAGNET
Dickie Bush has grown his curation-based newsletter to over 20,000 subscribers without a lead magnet.
Not using a lead magnet can lead to the most engaged readers.
Bonus Note: Justin Welsh has 200K+ subscribers without a lead magnet.
Lead Magnet 2 👇
Dickie Bush has grown his curation-based newsletter to over 20,000 subscribers without a lead magnet.
Not using a lead magnet can lead to the most engaged readers.
Bonus Note: Justin Welsh has 200K+ subscribers without a lead magnet.
Lead Magnet 2 👇
You'll never make sales if your lead magnets suck.
Instead, you'll end up with a list of unengaged freebie seekers.
But Dickie Bush cracked the code and makes $10M a year writing online.
Steal 4 of his top lead magnets 👇
Instead, you'll end up with a list of unengaged freebie seekers.
But Dickie Bush cracked the code and makes $10M a year writing online.
Steal 4 of his top lead magnets 👇
December 20, 2024 at 11:53 PM
You'll never make sales if your lead magnets suck.
Instead, you'll end up with a list of unengaged freebie seekers.
But Dickie Bush cracked the code and makes $10M a year writing online.
Steal 4 of his top lead magnets 👇
Instead, you'll end up with a list of unengaged freebie seekers.
But Dickie Bush cracked the code and makes $10M a year writing online.
Steal 4 of his top lead magnets 👇
4) SUB-TEXT
Sub-Text is not necessary, but it’s sometimes a great place to include the final piece(s) of your essentials.
A lot of newsletter creators also use it to say things like “Read for free. Unsubscribe anytime.” and give a final small nudge.
Thanks for reading 👇
Sub-Text is not necessary, but it’s sometimes a great place to include the final piece(s) of your essentials.
A lot of newsletter creators also use it to say things like “Read for free. Unsubscribe anytime.” and give a final small nudge.
Thanks for reading 👇
December 19, 2024 at 12:56 AM
4) SUB-TEXT
Sub-Text is not necessary, but it’s sometimes a great place to include the final piece(s) of your essentials.
A lot of newsletter creators also use it to say things like “Read for free. Unsubscribe anytime.” and give a final small nudge.
Thanks for reading 👇
Sub-Text is not necessary, but it’s sometimes a great place to include the final piece(s) of your essentials.
A lot of newsletter creators also use it to say things like “Read for free. Unsubscribe anytime.” and give a final small nudge.
Thanks for reading 👇
3) CALL TO ACTION
This part is fairly simple: you need to give your audience a place to share their email.
This should be below your Main Heading and Secondary Heading, but before your Sub-Text.
I personally prefer the proven “Try It”, which gives a gentle nudge.
Let's put the cherry on top 👇
This part is fairly simple: you need to give your audience a place to share their email.
This should be below your Main Heading and Secondary Heading, but before your Sub-Text.
I personally prefer the proven “Try It”, which gives a gentle nudge.
Let's put the cherry on top 👇
December 19, 2024 at 12:56 AM
3) CALL TO ACTION
This part is fairly simple: you need to give your audience a place to share their email.
This should be below your Main Heading and Secondary Heading, but before your Sub-Text.
I personally prefer the proven “Try It”, which gives a gentle nudge.
Let's put the cherry on top 👇
This part is fairly simple: you need to give your audience a place to share their email.
This should be below your Main Heading and Secondary Heading, but before your Sub-Text.
I personally prefer the proven “Try It”, which gives a gentle nudge.
Let's put the cherry on top 👇
2) SECONDARY HEADING
Your secondary heading will build on what you do, but also begin sharing the essentials we discussed.
This section doesn’t need to be as short and snappy as your main heading, but you should be able to do it within 2-3 lines, max.
Time for our CTA 👇
Your secondary heading will build on what you do, but also begin sharing the essentials we discussed.
This section doesn’t need to be as short and snappy as your main heading, but you should be able to do it within 2-3 lines, max.
Time for our CTA 👇
December 19, 2024 at 12:56 AM
2) SECONDARY HEADING
Your secondary heading will build on what you do, but also begin sharing the essentials we discussed.
This section doesn’t need to be as short and snappy as your main heading, but you should be able to do it within 2-3 lines, max.
Time for our CTA 👇
Your secondary heading will build on what you do, but also begin sharing the essentials we discussed.
This section doesn’t need to be as short and snappy as your main heading, but you should be able to do it within 2-3 lines, max.
Time for our CTA 👇
1) MAIN HEADING
Your main heading needs to explain exactly what you do, FOR YOUR AUDIENCE, extremely quickly.
Bonus Examples:
Morning Brew: “Become smarter in just 5 minutes.”
Katelyn Bourgoin: “Discover why people buy so you can market smarter.”
Next up 👇
Your main heading needs to explain exactly what you do, FOR YOUR AUDIENCE, extremely quickly.
Bonus Examples:
Morning Brew: “Become smarter in just 5 minutes.”
Katelyn Bourgoin: “Discover why people buy so you can market smarter.”
Next up 👇
December 19, 2024 at 12:56 AM
1) MAIN HEADING
Your main heading needs to explain exactly what you do, FOR YOUR AUDIENCE, extremely quickly.
Bonus Examples:
Morning Brew: “Become smarter in just 5 minutes.”
Katelyn Bourgoin: “Discover why people buy so you can market smarter.”
Next up 👇
Your main heading needs to explain exactly what you do, FOR YOUR AUDIENCE, extremely quickly.
Bonus Examples:
Morning Brew: “Become smarter in just 5 minutes.”
Katelyn Bourgoin: “Discover why people buy so you can market smarter.”
Next up 👇
PART ONE: THE 4 ESSENTIALS
1 - What do you do for your audience (who do you serve)?
2 - How many subscribers will they be joining?
3 - How long will it take to read?
4 - When should they expect it?
And we'll be covering each of these with 4 pieces of our page 👇
1 - What do you do for your audience (who do you serve)?
2 - How many subscribers will they be joining?
3 - How long will it take to read?
4 - When should they expect it?
And we'll be covering each of these with 4 pieces of our page 👇
December 19, 2024 at 12:56 AM
PART ONE: THE 4 ESSENTIALS
1 - What do you do for your audience (who do you serve)?
2 - How many subscribers will they be joining?
3 - How long will it take to read?
4 - When should they expect it?
And we'll be covering each of these with 4 pieces of our page 👇
1 - What do you do for your audience (who do you serve)?
2 - How many subscribers will they be joining?
3 - How long will it take to read?
4 - When should they expect it?
And we'll be covering each of these with 4 pieces of our page 👇
STEP 2) BUILDING YOUR WELCOME EMAIL
1 - Ask for a reply to the email.
2 - Ask to move us to primary.
3 - Provide resources that optimize for a link click.
(All of these things help us stay in their inbox☝️)
4- Tell them what to expect.
But wait, there's a quick 2.5 👇
1 - Ask for a reply to the email.
2 - Ask to move us to primary.
3 - Provide resources that optimize for a link click.
(All of these things help us stay in their inbox☝️)
4- Tell them what to expect.
But wait, there's a quick 2.5 👇
December 18, 2024 at 1:58 AM
STEP 2) BUILDING YOUR WELCOME EMAIL
1 - Ask for a reply to the email.
2 - Ask to move us to primary.
3 - Provide resources that optimize for a link click.
(All of these things help us stay in their inbox☝️)
4- Tell them what to expect.
But wait, there's a quick 2.5 👇
1 - Ask for a reply to the email.
2 - Ask to move us to primary.
3 - Provide resources that optimize for a link click.
(All of these things help us stay in their inbox☝️)
4- Tell them what to expect.
But wait, there's a quick 2.5 👇
STEP 1) BUILD YOUR WELCOME PAGE:
Tell Your Audience:
1 - What they're getting in the newsletter(s).
2 - When they should expect the newsletter each week.
3 - About any emails already coming their way.
4 - Provide immediate value (link to resources).
Onto Step 2 👇
Tell Your Audience:
1 - What they're getting in the newsletter(s).
2 - When they should expect the newsletter each week.
3 - About any emails already coming their way.
4 - Provide immediate value (link to resources).
Onto Step 2 👇
December 18, 2024 at 1:58 AM
STEP 1) BUILD YOUR WELCOME PAGE:
Tell Your Audience:
1 - What they're getting in the newsletter(s).
2 - When they should expect the newsletter each week.
3 - About any emails already coming their way.
4 - Provide immediate value (link to resources).
Onto Step 2 👇
Tell Your Audience:
1 - What they're getting in the newsletter(s).
2 - When they should expect the newsletter each week.
3 - About any emails already coming their way.
4 - Provide immediate value (link to resources).
Onto Step 2 👇
22. What’s the essence of your story? The most economical telling of it? If you know that, you can build out from there.
Example: Wall-E
At it's core, Wall-E is a simple love story between two robots, with an environmental message.
Example: Wall-E
At it's core, Wall-E is a simple love story between two robots, with an environmental message.
December 15, 2024 at 10:52 PM
22. What’s the essence of your story? The most economical telling of it? If you know that, you can build out from there.
Example: Wall-E
At it's core, Wall-E is a simple love story between two robots, with an environmental message.
Example: Wall-E
At it's core, Wall-E is a simple love story between two robots, with an environmental message.
19. Coincidences to get characters into trouble are great. Coincidences to get them out of it are cheating.
Example: A Bug’s Life
The circus bugs join Flik’s fight almost miraculously (coincidence), but their success relies on effort, not luck.
Example: A Bug’s Life
The circus bugs join Flik’s fight almost miraculously (coincidence), but their success relies on effort, not luck.
December 15, 2024 at 10:52 PM
19. Coincidences to get characters into trouble are great. Coincidences to get them out of it are cheating.
Example: A Bug’s Life
The circus bugs join Flik’s fight almost miraculously (coincidence), but their success relies on effort, not luck.
Example: A Bug’s Life
The circus bugs join Flik’s fight almost miraculously (coincidence), but their success relies on effort, not luck.
16. What are the stakes? Give us a reason to root for the character. What happens if they don’t succeed? Stack the odds against them.
Example: Toy Story 3
The toys face a life or death situation when they face the incinerator. The entire audience feels this because of the stakes!
Example: Toy Story 3
The toys face a life or death situation when they face the incinerator. The entire audience feels this because of the stakes!
December 15, 2024 at 10:52 PM
16. What are the stakes? Give us a reason to root for the character. What happens if they don’t succeed? Stack the odds against them.
Example: Toy Story 3
The toys face a life or death situation when they face the incinerator. The entire audience feels this because of the stakes!
Example: Toy Story 3
The toys face a life or death situation when they face the incinerator. The entire audience feels this because of the stakes!
15. If you were your character, in this situation, how would you feel? Honestly lends credibility to unbelievable situations.
Example: Up
Carl’s emotions after losing Ellie is relatable because Pixar captures how anyone would feel after losing the person they loved most.
Example: Up
Carl’s emotions after losing Ellie is relatable because Pixar captures how anyone would feel after losing the person they loved most.
December 15, 2024 at 10:52 PM
15. If you were your character, in this situation, how would you feel? Honestly lends credibility to unbelievable situations.
Example: Up
Carl’s emotions after losing Ellie is relatable because Pixar captures how anyone would feel after losing the person they loved most.
Example: Up
Carl’s emotions after losing Ellie is relatable because Pixar captures how anyone would feel after losing the person they loved most.