Jen Sparkman
@meetjensparkman.com
Higher Ed Marketing and Brand Engagement 🎓
Book Nerd 📚
Horror Movie Addict 🧟♀️
Film & TV Buff 🍿
Vinyl Collector 🎧🎶
South Jersey > NorCal
Book Nerd 📚
Horror Movie Addict 🧟♀️
Film & TV Buff 🍿
Vinyl Collector 🎧🎶
South Jersey > NorCal
I’m not crying, you’re crying
January 8, 2025 at 4:17 AM
I’m not crying, you’re crying
Got a cheap milk frother and some Korean instant coffee and now I’m #opentowork as a barista. I’m just saying, invest in your dreams
December 21, 2024 at 6:48 PM
Got a cheap milk frother and some Korean instant coffee and now I’m #opentowork as a barista. I’m just saying, invest in your dreams
The abject terror I feel when the check engine light comes on matches my energy when I can’t find my most important makeup brush
December 14, 2024 at 6:18 PM
The abject terror I feel when the check engine light comes on matches my energy when I can’t find my most important makeup brush
I’m perpetually dehydrated and thought I was having a dizzy spell but nope — it was a 5.8-magnitude earthquake
robin and batman are standing next to each other in a room .
ALT: robin and batman are standing next to each other in a room .
media.tenor.com
December 9, 2024 at 11:35 PM
I’m perpetually dehydrated and thought I was having a dizzy spell but nope — it was a 5.8-magnitude earthquake
16, but if the Jersey Shore, Florida’s Emerald Coast and the Central Coast in California were on here, I’d seem downright worldly
39 and lived in 5 of them.
December 8, 2024 at 3:56 PM
16, but if the Jersey Shore, Florida’s Emerald Coast and the Central Coast in California were on here, I’d seem downright worldly
Eagerly awaiting the new Holidays season of The Great British Baking Show. Never thought I’d wish it was Monday 🧁🍰🎄
December 7, 2024 at 5:12 PM
Eagerly awaiting the new Holidays season of The Great British Baking Show. Never thought I’d wish it was Monday 🧁🍰🎄
Clue. Keep Tim Curry.
Pick a movie, keep one actor. The rest are Muppets.
Monsters, Inc. Keep Boo.
A GIRL CAN DREAM, OKAY??
Monsters, Inc. Keep Boo.
A GIRL CAN DREAM, OKAY??
Pick a movie, keep one actor. The rest are Muppets.
Moulin Rouge, Ewan McGregor
Moulin Rouge, Ewan McGregor
December 7, 2024 at 4:58 AM
Clue. Keep Tim Curry.
#SpotifyWrapped is cool, but have you ever had your productivity quantified by #Asana?
December 5, 2024 at 8:33 PM
#SpotifyWrapped is cool, but have you ever had your productivity quantified by #Asana?
Choose 20 books that have stayed with you or influenced you. One book per day for 20 days, in no particular order. No explanations, no reviews, just covers.
#Books
#BookSky 💙📚
#BookChallenge
11/20 (I’m behind)
#Books
#BookSky 💙📚
#BookChallenge
11/20 (I’m behind)
December 4, 2024 at 10:35 PM
Choose 20 books that have stayed with you or influenced you. One book per day for 20 days, in no particular order. No explanations, no reviews, just covers.
#Books
#BookSky 💙📚
#BookChallenge
11/20 (I’m behind)
#Books
#BookSky 💙📚
#BookChallenge
11/20 (I’m behind)
Through an enrollment lens:
B: The .edu is your only 24/7 resource (no shade to YouTube), & if info isn't easy to find quickly, prospects will bounce. C is a close 2nd.
Brand affinity is important, especially top of funnel, but at the end of the day, it comes down to need-to-know vs. nice-to-know
B: The .edu is your only 24/7 resource (no shade to YouTube), & if info isn't easy to find quickly, prospects will bounce. C is a close 2nd.
Brand affinity is important, especially top of funnel, but at the end of the day, it comes down to need-to-know vs. nice-to-know
So, what is the most important aspect of a higher ed website?
Reply with your answer and why:
A. Adherence to and extension of institutional brand 🏫
B. Usability and ease of access to information 🔎
C. Speed and accessibility 💨
D. Catch-all for internal processes and documentation 🙃
E. Other
Reply with your answer and why:
A. Adherence to and extension of institutional brand 🏫
B. Usability and ease of access to information 🔎
C. Speed and accessibility 💨
D. Catch-all for internal processes and documentation 🙃
E. Other
What is the most important aspect of a higher education website? 💻
That’s what I asked @joelgoodman.co on the latest episode of Breaking Silos.
Need I say more?
Take a listen!
That’s what I asked @joelgoodman.co on the latest episode of Breaking Silos.
Need I say more?
Take a listen!
December 4, 2024 at 7:37 PM
Through an enrollment lens:
B: The .edu is your only 24/7 resource (no shade to YouTube), & if info isn't easy to find quickly, prospects will bounce. C is a close 2nd.
Brand affinity is important, especially top of funnel, but at the end of the day, it comes down to need-to-know vs. nice-to-know
B: The .edu is your only 24/7 resource (no shade to YouTube), & if info isn't easy to find quickly, prospects will bounce. C is a close 2nd.
Brand affinity is important, especially top of funnel, but at the end of the day, it comes down to need-to-know vs. nice-to-know
Face/Off is stupid and ridiculous, which is why I've watched it 10 times
⭐⭐⭐⭐⭐/5
⭐⭐⭐⭐⭐/5
Next time you have an idea that seems too crazy, just remember that John Woo once walked into an office and said "I wanna make a movie where Nick Cage plays John Travolta playing Nick Cage, and John Travolta plays Nick Cage playing John Travolta," and someone wrote him a check for 80 million dollars
December 4, 2024 at 7:17 PM
Face/Off is stupid and ridiculous, which is why I've watched it 10 times
⭐⭐⭐⭐⭐/5
⭐⭐⭐⭐⭐/5
Thermostat, if removable
You're a burglar, but you only steal things to slightly inconvenience your victims.
What are you stealing?
What are you stealing?
December 4, 2024 at 7:12 PM
Thermostat, if removable
Sorry I’m late for work; still reeling from my #SpotifyWrapped
December 4, 2024 at 3:23 PM
Sorry I’m late for work; still reeling from my #SpotifyWrapped
OK, email marketers, this is driving me nuts. What's the benefit of changing your "from" name if the email address is the same? I've got filters for these senders and they're routed to my "evil don't open" folder regardless. Are they victimizing the filterless? @kibilds.bsky.social @ashleybudd.com
December 3, 2024 at 10:18 PM
OK, email marketers, this is driving me nuts. What's the benefit of changing your "from" name if the email address is the same? I've got filters for these senders and they're routed to my "evil don't open" folder regardless. Are they victimizing the filterless? @kibilds.bsky.social @ashleybudd.com
#BlackFriday gameplan: Plant myself on the couch with a cozy blanket, catch up on TV and avoid Instagram, shopping apps and email at all costs
November 29, 2024 at 7:22 PM
#BlackFriday gameplan: Plant myself on the couch with a cozy blanket, catch up on TV and avoid Instagram, shopping apps and email at all costs
Show me a picture on your phone that has your energy that isn’t a selfie.
November 29, 2024 at 8:34 AM
Show me a picture on your phone that has your energy that isn’t a selfie.
Choose 20 books that have stayed with you or influenced you. One book per day for 20 days, in no particular order. No explanations, no reviews, just covers.
#Books
#BookSky 💙📚
#BookChallenge
10/20
#Books
#BookSky 💙📚
#BookChallenge
10/20
November 27, 2024 at 8:45 PM
Choose 20 books that have stayed with you or influenced you. One book per day for 20 days, in no particular order. No explanations, no reviews, just covers.
#Books
#BookSky 💙📚
#BookChallenge
10/20
#Books
#BookSky 💙📚
#BookChallenge
10/20
Reposted by Jen Sparkman
So I guess the key difference between republicans and democrats is that conservatives are watching Elon and Trump at a SpaceX launch while liberals are holding space for defying gravity
November 27, 2024 at 8:22 PM
So I guess the key difference between republicans and democrats is that conservatives are watching Elon and Trump at a SpaceX launch while liberals are holding space for defying gravity
I never decorated for fall. I usually go all out but I’ve been overwhelmed. But I’m totally doing all the Christmas things during this break 👀
Well, well, well if it isn’t later, the time at which I promised to do all of the Thanksgiving things. We meet again, old friend, you look terrible.
November 27, 2024 at 5:35 PM
I never decorated for fall. I usually go all out but I’ve been overwhelmed. But I’m totally doing all the Christmas things during this break 👀
Reposted by Jen Sparkman
Just a reminder that there’s an app available for your TV called PBS RETRO where you can watch all sorts of wonderful old pbs shows like Mr. Rogers and Reading Rainbow, you know, in case you might need that sort of energy right now
November 26, 2024 at 1:22 PM
Just a reminder that there’s an app available for your TV called PBS RETRO where you can watch all sorts of wonderful old pbs shows like Mr. Rogers and Reading Rainbow, you know, in case you might need that sort of energy right now
As the parent of a high school senior nearing college application deadlines, I move that we in #HigherEdMarketing stop using the term “important step in your educational journey” and lean into “absolute trauma that will ruin the holidays” 🫠
November 26, 2024 at 5:07 PM
As the parent of a high school senior nearing college application deadlines, I move that we in #HigherEdMarketing stop using the term “important step in your educational journey” and lean into “absolute trauma that will ruin the holidays” 🫠
Choose 20 books that have stayed with you or influenced you. One book per day for 20 days, in no particular order. No explanations, no reviews, just covers.
#Books
#BookSky 💙📚
#BookChallenge
9/20
#Books
#BookSky 💙📚
#BookChallenge
9/20
November 26, 2024 at 5:01 PM
Choose 20 books that have stayed with you or influenced you. One book per day for 20 days, in no particular order. No explanations, no reviews, just covers.
#Books
#BookSky 💙📚
#BookChallenge
9/20
#Books
#BookSky 💙📚
#BookChallenge
9/20
hoose 20 books that have stayed with you or influenced you. One book per day for 20 days, in no particular order. No explanations, no reviews, just covers.
#Books
#BookSky 💙📚
#BookChallenge
8/20
#Books
#BookSky 💙📚
#BookChallenge
8/20
November 25, 2024 at 3:44 PM
hoose 20 books that have stayed with you or influenced you. One book per day for 20 days, in no particular order. No explanations, no reviews, just covers.
#Books
#BookSky 💙📚
#BookChallenge
8/20
#Books
#BookSky 💙📚
#BookChallenge
8/20