Media Use and Effects Research Group
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mediauseandeffects.bsky.social
Media Use and Effects Research Group
@mediauseandeffects.bsky.social
Media Use and Effects Research Group from the University of Zurich (Department of Communication and Media Use). Our research and teaching focuses on media use and effects, with a particular focus on health communication.
Join the next Data Donation Lab Meeting!

🗓️ 25 Nov, 12:00 – 13:00 (Zurich time)
💻 Zoom: uzh.zoom.us/j/6300031086...

Speakers:
• Ernesto de Leon (UvA) — who donates their data
• Lion Wedel (Weizenbaum) — TikTok & German elections 2025

Plus: Lab updates & 2026 outlook.

See you there ✨
November 6, 2025 at 11:55 AM
At the 4th Data Donation Symposium in Munich, @friemel.bsky.social & @nico-ap.bsky.social shared their insights on using Data Portability APIs to make #datadonation more accessible. Inspiring panels, great discussions, and a wonderful close to this year’s conference season!
October 13, 2025 at 7:28 AM
Wie @galaxus.ch fragen würde: „Warum werden in Zürich so viele Biberli konsumiert?“

Die Antwort: wegen uns!

In den nächsten Wochen werden über 2000 Biberli im Rahmen unserer Panelstudie verteilt – das Mitmachen hat sich also schon allein deshalb gelohnt 😉
September 5, 2025 at 12:24 PM
We’re excited to officially welcome Carli Ochs, PhD to our team as a postdoctoral researcher! 🌟 👏

After her time at Georgetown University, she will continue her research on how AI shapes social interactions, digital well-being, loneliness, and youth media use with us 🤖 🤝 🫂 🤳
September 1, 2025 at 1:01 PM
Guess who’s back – back in action! 🚀🌊
Dieses Mal aufs Foilboard: Körperspannung, Hüfteinsatz, Ruhe bewahren & (un)geplante Abflüge 💪 Mit dabei unser neues Teammitglied Carli Ochs 🎉 Dazu Kultur in Schaffhausen & Arenenberg 🏰 #TeamRetreat #MUSE #InAction #Foilsurfing
August 27, 2025 at 12:53 PM
✨ Meet the Team ✨
👤 Name: Nico Pfiffner
🎓 Position: Senior Research and Teaching Associate
🔍 Research Focus: Explore methodological aspects of data donation collections (s. Data Donation Module) & analyze digital trace data collected through data donations to better understand video platforms
August 11, 2025 at 1:24 PM
We are happy to announce @friemel.bsky.social as the new co-director of the @ikmz.bsky.social together with @esserfrank.bsky.social.
We are looking forward to all they’ll bring to the department and the broader university community.
Congratulations, and welcome to your new role! 🎉
August 4, 2025 at 11:37 AM
𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗲𝗮𝗹 — Lehrmitteleinführung für Lehrpersonen

Lehrmittel Digital Meal unterstützt Jugendliche dabei, ihre eigene Mediennutzung kritisch zu reflektieren

Termine (online, ca. 1.5h):
– 06. August, 14 Uhr
– 13. August, 14 Uhr
– 14. August, 19 Uhr

Infos: digital-meal.ch/lehrpersonen/
July 24, 2025 at 8:26 AM
Whether you're traveling, planning a staycation, a workation, or simply enjoying longer days and warmer nights, we from the Media Use & Effects Research Group wish you all a great summer! ☀️
July 18, 2025 at 8:51 AM
Where to find our team at this year’s #ICA25 in Denver:
📍 Youth Religious Media Use (Müller & Friemel) – Sat 13:30
📍 Social Media & Physical Activity (Möri, Tribelhorn & Friemel) – Sun 13:30
📍 Fitspiration Lit Review (Vos & Friemel) – Sun 13:30
📍 Christian Influencers (Müller & Friemel) – Sun 15:00
June 12, 2025 at 5:22 AM
#MUSEonTour war auch in Chur!
Wetter: meh 🌧️
SGKM: PhD-Workshop, spannende Vorträge, gute Gespräche – und sogar Livemusik 🪩
Die #SGKM2025 hat sich definitiv gelohnt 🌻
May 24, 2025 at 3:03 PM
We are excited to announce that our team will be presenting our work at two upcoming conferences in Munich and Braga!
May 9, 2025 at 9:49 AM
✨ Meet the Team ✨

👤 Name: Michelle Möri @mischimoeri.bsky.social
🎓 Position: PostDoc
🔍 Research Focus: I'm particularly interested in how digital experiences on social media shape real-life habits and how we can use this knowledge to promote healthier lifestyles.
May 2, 2025 at 10:13 AM
✨ Meet the Team ✨
We're excited to introduce the brilliant minds behind our work!

👤 Name: Julia Müller
🎓 Position: PhD student
🔍 Research Focus: My key research interest focus on Digital Religion and Digital Spirituality. I was part of the University Research focus Digital Religion.
April 11, 2025 at 2:24 PM
@friemel.bsky.social and @sinahorner.bsky.social from our team attended a two-day retreat at Probstei Wislikofen with the URPP Digital Religion(s).

Thanks to everyone who created a thoughtful and inspiring space to reflect and connect over our shared work.
March 28, 2025 at 10:19 PM
📣 Der UFSP „Digital Religion(s)“ startet in Phase 2 und wir sind wieder mit dabei! Unser Projekt untersucht, wie religiöse Traditionen wie das Fasten in der Mediennutzung auftauchen (z.B. Digital Detox) & wie dies im Religions- und Medienbildungsunterricht behandelt werden kann 🤳📚💭
March 6, 2025 at 7:53 AM
📢 The Media Use & Effects Research Group is now active on Bluesky! 🚀

After an inspiring retreat in the mountains filled with #Teamspirit, reflection, and fresh ideas, we’re kicking off the new semester with energy – and now also here on Bluesky! ✨

#MediaUseEffects #ResearchGroup #staytuned
February 21, 2025 at 9:58 AM