Media Use and Effects Research Group
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mediauseandeffects.bsky.social
Media Use and Effects Research Group
@mediauseandeffects.bsky.social
Media Use and Effects Research Group from the University of Zurich (Department of Communication and Media Use). Our research and teaching focuses on media use and effects, with a particular focus on health communication.
The whole MUSE team wishes you a wonderful holiday season and a happy new year! 🎄 ✨
We hope you get to have an as cozy time as we did the other day at our Christmas dinner, drinking some punch, eating roasted chestnuts, and having raclette (a team speciality!).
December 18, 2025 at 8:40 AM
Join the next Data Donation Lab Meeting!

🗓️ 25 Nov, 12:00 – 13:00 (Zurich time)
💻 Zoom: uzh.zoom.us/j/6300031086...

Speakers:
• Ernesto de Leon (UvA) — who donates their data
• Lion Wedel (Weizenbaum) — TikTok & German elections 2025

Plus: Lab updates & 2026 outlook.

See you there ✨
November 6, 2025 at 11:55 AM
At the 4th Data Donation Symposium in Munich, @friemel.bsky.social & @nico-ap.bsky.social shared their insights on using Data Portability APIs to make #datadonation more accessible. Inspiring panels, great discussions, and a wonderful close to this year’s conference season!
October 13, 2025 at 7:28 AM
Wie @galaxus.ch fragen würde: „Warum werden in Zürich so viele Biberli konsumiert?“

Die Antwort: wegen uns!

In den nächsten Wochen werden über 2000 Biberli im Rahmen unserer Panelstudie verteilt – das Mitmachen hat sich also schon allein deshalb gelohnt 😉
September 5, 2025 at 12:24 PM
We’re excited to officially welcome Carli Ochs, PhD to our team as a postdoctoral researcher! 🌟 👏

After her time at Georgetown University, she will continue her research on how AI shapes social interactions, digital well-being, loneliness, and youth media use with us 🤖 🤝 🫂 🤳
September 1, 2025 at 1:01 PM
Guess who’s back – back in action! 🚀🌊
Dieses Mal aufs Foilboard: Körperspannung, Hüfteinsatz, Ruhe bewahren & (un)geplante Abflüge 💪 Mit dabei unser neues Teammitglied Carli Ochs 🎉 Dazu Kultur in Schaffhausen & Arenenberg 🏰 #TeamRetreat #MUSE #InAction #Foilsurfing
August 27, 2025 at 12:53 PM
Wir freuen uns, ein spannendes Interview von @friemel.bsky.social SRF zu teilen! 🎉

Der Beitrag dreht sich um das Phänomen "Lurking".

👉 Das Interview gibt’s zum Nachhören unter folgendem Link (Start 00:05:36): www.srf.ch/audio/kultur...
Wenn sie anfangen würde, an all das zu denken, woran sie denkt...
(00:00:59) Chantal Akermans Familienporträt «Eine Familie in Brüssel» – ein literarischer Text über Herkunft und Sprachlosigkeit.
www.srf.ch
August 14, 2025 at 11:49 AM
✨ Meet the Team ✨
👤 Name: Nico Pfiffner
🎓 Position: Senior Research and Teaching Associate
🔍 Research Focus: Explore methodological aspects of data donation collections (s. Data Donation Module) & analyze digital trace data collected through data donations to better understand video platforms
August 11, 2025 at 1:24 PM
We are happy to announce @friemel.bsky.social as the new co-director of the @ikmz.bsky.social together with @esserfrank.bsky.social.
We are looking forward to all they’ll bring to the department and the broader university community.
Congratulations, and welcome to your new role! 🎉
August 4, 2025 at 11:37 AM
𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗲𝗮𝗹 — Lehrmitteleinführung für Lehrpersonen

Lehrmittel Digital Meal unterstützt Jugendliche dabei, ihre eigene Mediennutzung kritisch zu reflektieren

Termine (online, ca. 1.5h):
– 06. August, 14 Uhr
– 13. August, 14 Uhr
– 14. August, 19 Uhr

Infos: digital-meal.ch/lehrpersonen/
July 24, 2025 at 8:26 AM
Whether you're traveling, planning a staycation, a workation, or simply enjoying longer days and warmer nights, we from the Media Use & Effects Research Group wish you all a great summer! ☀️
July 18, 2025 at 8:51 AM
Congratulations @ejhc.bsky.social! 🎉
If you are doing research in health communication, this is a great journal to publish your work!
📢 Exciting news! We are proud to share that our journal is now indexed in Scopus! Here you can find articles from our journal on Scopus: www.scopus.com/sourceid/211...
July 16, 2025 at 1:13 PM
🚀 Exciting Career Opportunity Alert! 🚀
The IKMZ is hiring a Lecturer Research in Digital Health Communication — a permanent postdoctoral position!

📅 Deadline to apply: August 30th, 2025

Interested?
👉 Apply here: jobs.uzh.ch/offene-stell...
July 3, 2025 at 11:11 AM
Reposted by Media Use and Effects Research Group
📣 𝗦𝗮𝘃𝗲 𝘁𝗵𝗲 𝗗𝗮𝘁𝗲❗️

Together with @dgpukgeskomm.bsky.social we have organized an online event with inspiring speakers who have transitioned from academia into applied roles!

🗓 𝗗𝗮𝘁𝗲: June 25, 4:30 p.m. (CET)
🔗 𝗭𝗼𝗼𝗺 𝗹𝗶𝗻𝗸: hmtm-hannover-de.zoom.us/j/6181820870...
𝗠𝗲𝗲𝘁𝗶𝗻𝗴 𝗜𝗗: 618 1820 8705 𝗖𝗼𝗱𝗲: 045698
June 10, 2025 at 9:21 AM
If you are still looking for an activity today at #ICA25, how about these three presentations:
📍 Social Media & Physical Activity (Möri, Tribelhorn & Friemel) – Sun 13:30
📍 Fitspiration Lit Review (Vos & Friemel) – Sun 13:30
📍 Christian Influencers (Müller & Friemel) – Sun 15:00

See you there!
June 15, 2025 at 4:40 PM
Where to find our team at this year’s #ICA25 in Denver:
📍 Youth Religious Media Use (Müller & Friemel) – Sat 13:30
📍 Social Media & Physical Activity (Möri, Tribelhorn & Friemel) – Sun 13:30
📍 Fitspiration Lit Review (Vos & Friemel) – Sun 13:30
📍 Christian Influencers (Müller & Friemel) – Sun 15:00
June 12, 2025 at 5:22 AM
#MUSEonTour war auch in Chur!
Wetter: meh 🌧️
SGKM: PhD-Workshop, spannende Vorträge, gute Gespräche – und sogar Livemusik 🪩
Die #SGKM2025 hat sich definitiv gelohnt 🌻
May 24, 2025 at 3:03 PM
We are excited to announce that our team will be presenting our work at two upcoming conferences in Munich and Braga!
May 9, 2025 at 9:49 AM
✨ Meet the Team ✨

👤 Name: Michelle Möri @mischimoeri.bsky.social
🎓 Position: PostDoc
🔍 Research Focus: I'm particularly interested in how digital experiences on social media shape real-life habits and how we can use this knowledge to promote healthier lifestyles.
May 2, 2025 at 10:13 AM
✨ Meet the Team ✨
We're excited to introduce the brilliant minds behind our work!

👤 Name: Julia Müller
🎓 Position: PhD student
🔍 Research Focus: My key research interest focus on Digital Religion and Digital Spirituality. I was part of the University Research focus Digital Religion.
April 11, 2025 at 2:24 PM
@friemel.bsky.social and @sinahorner.bsky.social from our team attended a two-day retreat at Probstei Wislikofen with the URPP Digital Religion(s).

Thanks to everyone who created a thoughtful and inspiring space to reflect and connect over our shared work.
March 28, 2025 at 10:19 PM
📣 Der UFSP „Digital Religion(s)“ startet in Phase 2 und wir sind wieder mit dabei! Unser Projekt untersucht, wie religiöse Traditionen wie das Fasten in der Mediennutzung auftauchen (z.B. Digital Detox) & wie dies im Religions- und Medienbildungsunterricht behandelt werden kann 🤳📚💭
March 6, 2025 at 7:53 AM
Am 21. März 2025 präsentiert Digital Meal das neu entwickelte Lehrmittel an der Nachrichtenkompetenztagung 2025.
Melde dich zu unserem Workshop an und diskutieren mit uns, wie Schüler:innen in ihrer Medienentwicklung gefördert werden können. #DigitalMeal #MediaLiteracy

➡️ www.zhaw.ch/de/linguisti...
Nachrichtenkompetenz-Tagung | ZHAW Institut für Angewandte Medienwissenschaft IAM
www.zhaw.ch
March 3, 2025 at 6:31 AM
📣 Upcoming Data Donation events on February 27th:

1) Workshop “Introduction to Data Donation for Platform Research” (Online participation is still possible: communication.dsi.uzh.ch/news/worksho...)

2)Virtual Wrap-Up Meeting of the Data Donation Days: forms.office.com/e/30YgwwE9Ep
Workshop “Introduction to Data Donation for Platform Research” - 27th of February
The Data Donation Lab is pleased to invite you to take part in the workshop “Introduction to Data Donation for Platform Research.”…
communication.dsi.uzh.ch
February 26, 2025 at 8:34 AM
Unsere Data Donation Lab Studie zur Deutschen Bundestagswahl einfach erklärt 🤓 Quasi getanzt 🕺 als Clips auf TikTok

www.tiktok.com/@br24/video/...

www.tiktok.com/@stuttgarter...

oder ganz old-school als Zeitungsartikel 📰

lnkd.in/gBAYHnB3
Der Wahlkampf läuft auf Hochtouren – aber wie viel Politik landet wirklich in den TikTok-Feeds? Und beeinflusst das die Meinung der Nutzer? Ein Forschungsprojekt will es herausfinden und braucht dafür...
TikTok video by BR24
www.tiktok.com
February 24, 2025 at 9:19 AM