AI/LLM systems aren’t just indexing content; they’re interpreting, recommending and responding. Your brand’s visibility depends on how meaningfully you’re understood by those systems.

We’ve put brand fundamentals back into the centre of that shift

#GEO #Marketing #AI #BrandVisibility #MindMethods

Just caught KNEECAP’s H.O.O.D and it instantly threw me back to RANCID’s Life Won’t Wait era—same fire, new accent. If you vibe on gritty hooks & street-wise lyrics, spin both back-to-back and thank me later. #KNEECAP #RANCID #LifeWontWait #HOOD

My son is learning to sk8 and is doing really well for a kid with disability. We saw he had natural ability and I love how inclusive skaters are from my own time as a crappy skater. #sk8nCr8 #disability #inclusion #haveago

A day with the family. Lucky to have this a hop, skip and a jump away.

#sydney #autumn #gratitude #familytime

Australia’s private health funds: charging hundreds monthly, offering vague answers in return.

My recent HCF experience pushed me to research & across the board, the complaints are high.
Too much market concentration?

How do we fix it?

#PrivateHealth #Auspol

Rediscovered Alex Kidd in Miracle World on Switch and suddenly I’m 8 years old again, losing rock-paper-scissors to a cartoon villain.

Who else had a Sega Master System?
What game from back in the day still hits you in the feels?

#AlexKidd #RetroGaming #GamingNostalgia #Sega #GameOn

One person. One SUV. One hour to go 10km.

It’s time Sydney rethinks how we move —
not with bigger roads, but with smarter, smaller EVs
and infrastructure built for people, not just cars.

Smarter transport is here.
Are we ready to use it?

#UrbanMobility #SydneyEV #CityDesign #SmartTransport

Back in my day, we booted up an IBM 386 and waited 10 minutes just to open a file… if it didn’t crash. Now my iPhone 16 Pro edits 4K video, runs AI, and still has time to remind me to drink water. Progress or a personal attack on my childhood?

#DigitalWhiplash #IBM386 #iPhone16Pro #RetroReboot