Simon Tokic
@media.mindmethods.com.au
Co-Founder Mind Methods® Agency Sydney
Ethical Spending: The Silent Revolution.
Invest in a better world, one purchase at a time. Shop like the world depends on it, because it does.
No time for hatred.
Opinions my own personal views.
Ethical Spending: The Silent Revolution.
Invest in a better world, one purchase at a time. Shop like the world depends on it, because it does.
No time for hatred.
Opinions my own personal views.
We need a clearer definition of #brand.
It’s not a logo.
Not a colour palette.
Not a tagline.
A brand is the meaning people carry in their minds, built through experience, behaviour, consistency and memory.
Published a new breakdown on what a brand really is and why it matters more than ever.
It’s not a logo.
Not a colour palette.
Not a tagline.
A brand is the meaning people carry in their minds, built through experience, behaviour, consistency and memory.
Published a new breakdown on what a brand really is and why it matters more than ever.
What Is a Brand? (And Why Most People Still Get It Wrong)
If you ask a room full of people, “What is a brand?”, you’ll hear the same answers repeated again and again:
medium.com
November 25, 2025 at 2:37 AM
We need a clearer definition of #brand.
It’s not a logo.
Not a colour palette.
Not a tagline.
A brand is the meaning people carry in their minds, built through experience, behaviour, consistency and memory.
Published a new breakdown on what a brand really is and why it matters more than ever.
It’s not a logo.
Not a colour palette.
Not a tagline.
A brand is the meaning people carry in their minds, built through experience, behaviour, consistency and memory.
Published a new breakdown on what a brand really is and why it matters more than ever.
Choosing the right outsourced marketing agency goes far beyond portfolios and price points.
It’s about finding a partner who aligns with your strategy, understands your market, integrates with your team, and delivers measurable outcomes, not noise.
#Marketing #BrandScience
It’s about finding a partner who aligns with your strategy, understands your market, integrates with your team, and delivers measurable outcomes, not noise.
#Marketing #BrandScience
The ultimate guide to choosing the right outsourced marketing agency
Selecting the perfect outsourced marketing agency can be a transformative move for your business. This partnership opens doors to specialised skills, fresh insights and innovative strategies.
open.substack.com
November 24, 2025 at 2:40 AM
Choosing the right outsourced marketing agency goes far beyond portfolios and price points.
It’s about finding a partner who aligns with your strategy, understands your market, integrates with your team, and delivers measurable outcomes, not noise.
#Marketing #BrandScience
It’s about finding a partner who aligns with your strategy, understands your market, integrates with your team, and delivers measurable outcomes, not noise.
#Marketing #BrandScience
I’ve launched a new Reddit community: r/BrandScience.
A space for smart, evidence-led conversations about how brands grow, behave, and evolve. If you’re into brand strategy, marketing science, creative effectiveness, or consumer psychology - come join us.
🔗 www.reddit.com/r/BrandScien...
A space for smart, evidence-led conversations about how brands grow, behave, and evolve. If you’re into brand strategy, marketing science, creative effectiveness, or consumer psychology - come join us.
🔗 www.reddit.com/r/BrandScien...
BrandScience
Brand Science is a community started by the Mind Methods team for exploring how brands grow, influence behaviour, and compete in the real world. We discuss strategy, creative, marketing science, posit...
www.reddit.com
November 23, 2025 at 8:49 AM
I’ve launched a new Reddit community: r/BrandScience.
A space for smart, evidence-led conversations about how brands grow, behave, and evolve. If you’re into brand strategy, marketing science, creative effectiveness, or consumer psychology - come join us.
🔗 www.reddit.com/r/BrandScien...
A space for smart, evidence-led conversations about how brands grow, behave, and evolve. If you’re into brand strategy, marketing science, creative effectiveness, or consumer psychology - come join us.
🔗 www.reddit.com/r/BrandScien...
AI/LLM systems aren’t just indexing content; they’re interpreting, recommending and responding. Your brand’s visibility depends on how meaningfully you’re understood by those systems.
We’ve put brand fundamentals back into the centre of that shift
#GEO #Marketing #AI #BrandVisibility #MindMethods
We’ve put brand fundamentals back into the centre of that shift
#GEO #Marketing #AI #BrandVisibility #MindMethods
November 17, 2025 at 10:44 AM
AI/LLM systems aren’t just indexing content; they’re interpreting, recommending and responding. Your brand’s visibility depends on how meaningfully you’re understood by those systems.
We’ve put brand fundamentals back into the centre of that shift
#GEO #Marketing #AI #BrandVisibility #MindMethods
We’ve put brand fundamentals back into the centre of that shift
#GEO #Marketing #AI #BrandVisibility #MindMethods
Reposted by Simon Tokic
If you need a smile, sound on.
June 5, 2025 at 1:51 PM
If you need a smile, sound on.
Just caught KNEECAP’s H.O.O.D and it instantly threw me back to RANCID’s Life Won’t Wait era—same fire, new accent. If you vibe on gritty hooks & street-wise lyrics, spin both back-to-back and thank me later. #KNEECAP #RANCID #LifeWontWait #HOOD
May 29, 2025 at 6:47 AM
Just caught KNEECAP’s H.O.O.D and it instantly threw me back to RANCID’s Life Won’t Wait era—same fire, new accent. If you vibe on gritty hooks & street-wise lyrics, spin both back-to-back and thank me later. #KNEECAP #RANCID #LifeWontWait #HOOD
My son is learning to sk8 and is doing really well for a kid with disability. We saw he had natural ability and I love how inclusive skaters are from my own time as a crappy skater. #sk8nCr8 #disability #inclusion #haveago
May 25, 2025 at 5:52 AM
My son is learning to sk8 and is doing really well for a kid with disability. We saw he had natural ability and I love how inclusive skaters are from my own time as a crappy skater. #sk8nCr8 #disability #inclusion #haveago
A day with the family. Lucky to have this a hop, skip and a jump away.
#sydney #autumn #gratitude #familytime
#sydney #autumn #gratitude #familytime
May 25, 2025 at 3:09 AM
A day with the family. Lucky to have this a hop, skip and a jump away.
#sydney #autumn #gratitude #familytime
#sydney #autumn #gratitude #familytime
Reposted by Simon Tokic
I’ve asked the AEC whether a recount is appropriate in Goldstein. They will judge that request on its merits. Thank you again everyone for your support. ZD
May 24, 2025 at 7:54 AM
I’ve asked the AEC whether a recount is appropriate in Goldstein. They will judge that request on its merits. Thank you again everyone for your support. ZD
@grogsgamut.bsky.social great points in the latest Dollars and Sense podcast. The RBA are definitely dinosaurs, totally out of touch.
May 24, 2025 at 2:12 AM
@grogsgamut.bsky.social great points in the latest Dollars and Sense podcast. The RBA are definitely dinosaurs, totally out of touch.
Reposted by Simon Tokic
April 25, 2025 at 6:26 PM
This is insane
❗️It is reported that the son of 🇺🇸CIA deputy director Julianne Gallina Gloss, 21-year-old Michael Gloss died in 🇺🇦Ukraine as a 🇷🇺Russian soldier.
He signed a contract with Russia’s MoD. His father, Iraq vet Larry Gloss, develops secure software for U.S. and NATO forces
He signed a contract with Russia’s MoD. His father, Iraq vet Larry Gloss, develops secure software for U.S. and NATO forces
April 25, 2025 at 3:08 PM
This is insane
Australia’s private health funds: charging hundreds monthly, offering vague answers in return.
My recent HCF experience pushed me to research & across the board, the complaints are high.
Too much market concentration?
How do we fix it?
#PrivateHealth #Auspol
My recent HCF experience pushed me to research & across the board, the complaints are high.
Too much market concentration?
How do we fix it?
#PrivateHealth #Auspol
April 13, 2025 at 12:13 PM
Australia’s private health funds: charging hundreds monthly, offering vague answers in return.
My recent HCF experience pushed me to research & across the board, the complaints are high.
Too much market concentration?
How do we fix it?
#PrivateHealth #Auspol
My recent HCF experience pushed me to research & across the board, the complaints are high.
Too much market concentration?
How do we fix it?
#PrivateHealth #Auspol
Rediscovered Alex Kidd in Miracle World on Switch and suddenly I’m 8 years old again, losing rock-paper-scissors to a cartoon villain.
Who else had a Sega Master System?
What game from back in the day still hits you in the feels?
#AlexKidd #RetroGaming #GamingNostalgia #Sega #GameOn
Who else had a Sega Master System?
What game from back in the day still hits you in the feels?
#AlexKidd #RetroGaming #GamingNostalgia #Sega #GameOn
April 12, 2025 at 1:39 PM
Rediscovered Alex Kidd in Miracle World on Switch and suddenly I’m 8 years old again, losing rock-paper-scissors to a cartoon villain.
Who else had a Sega Master System?
What game from back in the day still hits you in the feels?
#AlexKidd #RetroGaming #GamingNostalgia #Sega #GameOn
Who else had a Sega Master System?
What game from back in the day still hits you in the feels?
#AlexKidd #RetroGaming #GamingNostalgia #Sega #GameOn
One person. One SUV. One hour to go 10km.
It’s time Sydney rethinks how we move —
not with bigger roads, but with smarter, smaller EVs
and infrastructure built for people, not just cars.
Smarter transport is here.
Are we ready to use it?
#UrbanMobility #SydneyEV #CityDesign #SmartTransport
It’s time Sydney rethinks how we move —
not with bigger roads, but with smarter, smaller EVs
and infrastructure built for people, not just cars.
Smarter transport is here.
Are we ready to use it?
#UrbanMobility #SydneyEV #CityDesign #SmartTransport
April 12, 2025 at 1:11 PM
One person. One SUV. One hour to go 10km.
It’s time Sydney rethinks how we move —
not with bigger roads, but with smarter, smaller EVs
and infrastructure built for people, not just cars.
Smarter transport is here.
Are we ready to use it?
#UrbanMobility #SydneyEV #CityDesign #SmartTransport
It’s time Sydney rethinks how we move —
not with bigger roads, but with smarter, smaller EVs
and infrastructure built for people, not just cars.
Smarter transport is here.
Are we ready to use it?
#UrbanMobility #SydneyEV #CityDesign #SmartTransport
Back in my day, we booted up an IBM 386 and waited 10 minutes just to open a file… if it didn’t crash. Now my iPhone 16 Pro edits 4K video, runs AI, and still has time to remind me to drink water. Progress or a personal attack on my childhood?
#DigitalWhiplash #IBM386 #iPhone16Pro #RetroReboot
#DigitalWhiplash #IBM386 #iPhone16Pro #RetroReboot
April 12, 2025 at 11:29 AM
Back in my day, we booted up an IBM 386 and waited 10 minutes just to open a file… if it didn’t crash. Now my iPhone 16 Pro edits 4K video, runs AI, and still has time to remind me to drink water. Progress or a personal attack on my childhood?
#DigitalWhiplash #IBM386 #iPhone16Pro #RetroReboot
#DigitalWhiplash #IBM386 #iPhone16Pro #RetroReboot
Reposted by Simon Tokic
I often wish for politicians to find a common stance...however, there is a flip side that we should be aware of at times (or at least we should keep the below quote in mind).
Morning Skyhooks
"'Bipartisan' usually means that a larger-than-usual deception is being carried out."
#Carlinisms
"'Bipartisan' usually means that a larger-than-usual deception is being carried out."
#Carlinisms
March 26, 2025 at 9:51 AM
I often wish for politicians to find a common stance...however, there is a flip side that we should be aware of at times (or at least we should keep the below quote in mind).
Reposted by Simon Tokic
There’s that airtight logic we’ve come to rely on from Don Jr
March 25, 2025 at 9:48 PM
There’s that airtight logic we’ve come to rely on from Don Jr
This is so true.
The United States is that person who peaked in high school and is now making it everyone else’s problem.
March 26, 2025 at 9:38 AM
This is so true.
Reposted by Simon Tokic
Goldberg indicates Hegseth lied when he denied texting war plans
March 25, 2025 at 12:25 AM
Goldberg indicates Hegseth lied when he denied texting war plans
disgusting
March 24, 2025 at 12:19 PM
disgusting