Rather than paywalling the same content, I'd always advise introducing additional, extra, premium content, possibly in new formats - so like opening a new additional product line, independent (not reducing investment in what was before) as the 'affiliate' links.

Go on a digital detox for a few days to clear my head.

I thought of the late Queen's corgis the other day. Now all of a sudden, I'm seeing corgis everywhere! I hope these platforms are not ventuting into mind reading. 🙂