Matty Henno
@mattyhenno.bsky.social
“Aye you’re a big man, but a wee coat fits you” Personal Account. Views very much my own
In trading our roots for borrowed spectacle, we risk losing what makes our games worth watching - the rivalries, the folklore, the sense of place money can’t mint.
Read ‘Panning for Fools’ Gold’: mattyhenno.shorthandstories.com/panning-for-...
Read ‘Panning for Fools’ Gold’: mattyhenno.shorthandstories.com/panning-for-...
Panning for Fools’ Gold: Why Chasing America’s Sports Dream Could Cost Us Our Roots
UK and European sport often look west for growth, chasing America’s scale and spectacle. But lasting success may lie in the opposite direction: strengthening the cultural roots and local identities th...
mattyhenno.shorthandstories.com
August 17, 2025 at 7:55 AM
In trading our roots for borrowed spectacle, we risk losing what makes our games worth watching - the rivalries, the folklore, the sense of place money can’t mint.
Read ‘Panning for Fools’ Gold’: mattyhenno.shorthandstories.com/panning-for-...
Read ‘Panning for Fools’ Gold’: mattyhenno.shorthandstories.com/panning-for-...
““Far from being impoverished by its difference, sport in the UK and Europe carries a wealth the glossy exports can’t counterfeit. It will thrive when it trusts its own rituals and rivalries, instead of glancing across the Atlantic for a template we never needed.”
August 17, 2025 at 7:55 AM
““Far from being impoverished by its difference, sport in the UK and Europe carries a wealth the glossy exports can’t counterfeit. It will thrive when it trusts its own rituals and rivalries, instead of glancing across the Atlantic for a template we never needed.”
It’s not really about football. It’s about loss. And the way we respond to it; online, in public, and within ourselves.
This piece doesn’t ask for attention, but I hope it holds yours.
👉 mattyhenno.shorthandstories.com/his-name-is-...
This piece doesn’t ask for attention, but I hope it holds yours.
👉 mattyhenno.shorthandstories.com/his-name-is-...
His Name is Diogo.
'His Name is Diogo' explores the troubling way social media's faceless aggregators and “banter” accounts have responded to this human tragedy. It is a call to resist the algorithmic reflex and remembe...
mattyhenno.shorthandstories.com
July 8, 2025 at 10:13 AM
It’s not really about football. It’s about loss. And the way we respond to it; online, in public, and within ourselves.
This piece doesn’t ask for attention, but I hope it holds yours.
👉 mattyhenno.shorthandstories.com/his-name-is-...
This piece doesn’t ask for attention, but I hope it holds yours.
👉 mattyhenno.shorthandstories.com/his-name-is-...