Matty Henno
mattyhenno.bsky.social
Matty Henno
@mattyhenno.bsky.social
“Aye you’re a big man, but a wee coat fits you” Personal Account. Views very much my own
La Liga’s Miami dream is back on the agenda, Rugby League’s Vegas gamble still fresh, but I’ve seen what these trips west can sound like.

This latest piece looks at our fixation with exporting UK and European sport to the US, Some empires can’t be copied without losing yourself
August 17, 2025 at 7:55 AM
What happens when parody becomes prophecy? When anonymous accounts rival legacy journalists?

The evolution of football's information ecosystem - from ClubCall to James Richardson’s Gazzetta Football Italia to David Ornstein and the curious rise of #IndyKaila

open.substack.com/pub/mattyhen...
Through the Transfer Glass: How IndyKaila Broke Football's Fourth Wall
What happens when the parody account becomes the prophet, and the transfer window outgrows the game it serves?
open.substack.com
August 8, 2025 at 7:43 AM
As sport races toward commercial polish, what becomes of the towns it once belonged to?

‘Where the Shadows Fell Long’ takes you to the coal towns where rugby of either code was a ritual, and asks what we lose when sport forgets its roots.

mattyhenno.shorthandstories.com/where-the-sh...
Where the Shadows Fell Long
mattyhenno.shorthandstories.com
August 1, 2025 at 6:07 PM
"Ray French didn’t just commentate on rugby league. He dignified it. Not with pomp or pretence, but with a tone that matched the game’s virtues: honest, hard, unvarnished, and deeply human."

The Last Voice in the Living Room: Remembering Ray French

mattyhenno.shorthandstories.com/the-last-voi...
The Last Voice in the Living Room
Ray French didn’t just commentate on rugby league. He helped carry it. As the game’s warmest custodian and one of the last voices of linear sporting tradition, his passing marks not just the loss of a...
mattyhenno.shorthandstories.com
July 27, 2025 at 3:36 PM
Against the backdrop of Sunday's solemn occasion at Deepdale, this piece explores how a club steeped in heritage & humility-unburdened by hype, unspoiled by hubris - can still offer a kind of resonance that matters despite a system that ignores it

mattyhenno.shorthandstories.com/a-new-gradgr...
A New Gradgrindism
Against the backdrop of a solemn occasion at Deepdale, this piece explores how a club steeped in heritage and humility-unburdened by hype, unspoiled by hubris - can still offer a kind of resonance tha...
mattyhenno.shorthandstories.com
July 11, 2025 at 7:46 PM
Diogo Jota’s passing shook the world. The grief was real. The tributes were powerful. This isn’t just about a footballer. It’s about love, loss, and the way we mourn in a digital world.

👉 mattyhenno.shorthandstories.com/his-name-is-...
His Name is Diogo.
'His Name is Diogo' explores the troubling way social media's faceless aggregators and “banter” accounts have responded to this human tragedy. It is a call to resist the algorithmic reflex and remembe...
mattyhenno.shorthandstories.com
July 8, 2025 at 10:13 AM