The Index matters bc countries use it to shape policy, tourism strategy, & foreign investment outreach. Top 3 signals rising soft power & stronger global trust. For Canada, this rank isn’t just symbolic. It reflects a meaningful shift in how the world is choosing where to travel, study & invest.

Regionally, 🇨🇦 now leads the Americas by a wide margin. The United States fell to 14th this year, continuing a multi-year decline driven by global concerns about its political climate. Canada’s profile, meanwhile, improved across nearly every age group surveyed, especially among younger respondents.

The shift comes from stronger scores in governance, people, and immigration and investment. Canada also climbed in perceived cultural influence and continues to rank highly for natural beauty and quality of life. Survey respondents noted a growing sense of political stability & int’l credibility.

Turns out being nearly 80 and jet-setting across time zones can wear you out. Maybe Trump shouldn’t have gone so hard on Biden—jet lag doesn’t care which geriatric team you’re on.

Updated figures from Elections Canada show Auguste ahead by a single vote:
• Auguste: 23,352
• Sinclair-Desgagné- 23,351

Following a recount ordered by Chief Electoral Officer Stéphane Perrault, the initial results in Terrebonne—where Bloc MP Nathalie Sinclair-Desgagné led Liberal Tatiana Auguste by 44 votes—have now flipped.

Gotta be that or Narnia