Mattias Wikman
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mattiaswikman.bsky.social
Mattias Wikman
@mattiaswikman.bsky.social
Nature lover and curious person. Designer, founder of @purerxd.bsky.social and Head of Design at Ethic. Enjoy sustainability, health, finance and complex systems.
As people of the craft we look for simplicity so that we can bring our energy to shaping and designing. I still love how simple our decks for Ethic came out. Just a sample slide of one of the internal "ways of working" guides.
February 23, 2025 at 6:22 AM
New things coming soon. We have not updated our public portfolio in over 4 years. Since then we have worked with Apple, Google, MLS, Ethic and a few more amazing companies.
February 23, 2025 at 6:19 AM
Sometimes, you will bet on the wrong things as a designer, but you won’t know it until later. It’s all part of the journey.

Learn when it’s time to move on. Don’t stay too long on the wrong path, as it will take away your passion and drive.
February 19, 2025 at 7:00 PM
We should look at nature and adapt a new financial system that celebrates long lasting and stable companies.
February 18, 2025 at 8:22 PM
A super power is to ask questions. Too many people are afraid to ask questions or assume they already know the answer.
February 9, 2025 at 5:11 AM
The Farm Belt in California. Hours and hours of fields. This is where you get your Avocados and Almonds from people.
February 1, 2025 at 8:07 AM
Make people feel like they belong. www.youtube.com/watch?v=wIRu...
Become excellent. Be unreasonable. | Will Guidara for Big Think+
YouTube video by Big Think
www.youtube.com
January 30, 2025 at 6:17 PM
Another good one that never gets old. Phil Knight at Nike way back. Timeless for any type of business.
January 29, 2025 at 8:02 PM
Still such a great story and brand campaign. Oasis in NYC in more than 15 years ago. NYC was just amazing during this time. www.youtube.com/watch?v=CC5H...
Dig Out Your Soul In The Streets
YouTube video by Oasis
www.youtube.com
January 29, 2025 at 7:53 PM
I love that we can give this craft space to our kids. I never had it and it’s more important than ever to be analog. To craft with your hands and your mind.
January 26, 2025 at 8:52 PM
Finally some rain in Los Angeles.
January 26, 2025 at 6:31 PM
Good for the soul.
January 19, 2025 at 12:54 AM
I decided to see it for myself. Surreal and unreal. These photos taken at PCH and Palisades. Everything and all houses gone. And the Palisades Fire is over 17,000 acres, larger than all of manhattan.
January 10, 2025 at 2:44 AM
If you are looking for facts then @USAFacts is an amazing source. usafacts.org/articles/are...
Are major natural disasters increasing? | USAFacts
Nine out of the 10 years with the highest number of natural disasters occurred in the last decade.
usafacts.org
January 9, 2025 at 7:23 PM
Surreal. We are safe as we live 15-20 minutes from Palisades. www.nytimes.com/video/us/100...
Video: ‘We’ve Lost Everything’: Los Angeles Residents Reel From Wildfires
Fires in parts of Los Angeles destroyed 2,000 structures and burned through 27,000 acres, equivalent to nearly 20,000 football fields.
www.nytimes.com
January 9, 2025 at 7:13 PM
Reposted by Mattias Wikman
Our sweet spot is clean, functional and meaningful. Good foundational design with solid thinking. Less over-promising and more over-delivering.

And it all starts with an honest partnership where we together find the story, goal and shape the outcome in a clear, crisp and pure kind of way.
January 8, 2025 at 9:04 PM
I love that people have a strong moral compass. It could have been a winning strategy to have doubled-down on fact checking to build a solid place as Ai is ramping up.
January 7, 2025 at 4:27 PM
The phrase: ”Hire for character, train for skills” is a nice one but kind of only works for roles that can be trained.

Great designers all have a great eye for design even early on in their career. Great taste can’t be taught.
January 6, 2025 at 4:56 PM
Reposted by Mattias Wikman
January 5, 2025 at 2:25 PM
Universal advice for anything: As you start to walk on the way, the way appears.
January 5, 2025 at 6:54 PM
The weather is really rough now. Winter season in LA.
January 5, 2025 at 6:51 PM
Design Tip: As you find and share inspiration, save great benchmarks etc do not only share it in Slack but make sure to save it for yourself too. Mostly because when you decide to move on from your current company you will loose all those great finds.
January 2, 2025 at 2:45 AM
Looking forward to 2025. My company has worked with just a few companies in the past 2-3 years but still getting brands reaching out. Thinking about how scaling and who to connect with around sales and business. Any recs welcome!
January 1, 2025 at 5:40 AM
A few days with The Wikmans skiing and boarding. Love that I still can teach and challenge my kids through play.
December 31, 2024 at 5:06 PM
This number is crazy. 770,000 people are homeless in the United States. www.nytimes.com/2024/12/27/u...
Migrants and End of Covid Restrictions Fuel Jump in Homelessness
The number of people experiencing homelessness in the U.S. topped 770,000, an increase of more than 18 percent over last year.
www.nytimes.com
December 28, 2024 at 1:25 AM