Matter_Platform
@matterplatform.bsky.social
Building the future home of independent media empires
| Al-native Spotify For Articles elevating human authenticity in the AI era | Visit: trymatter.io
| Al-native Spotify For Articles elevating human authenticity in the AI era | Visit: trymatter.io
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Calling all writers and creators. We are early stages but come sign up to our waitlist at trymatter.io for early access to our beta in 2026.
Come build your media empire on Matter!
Come build your media empire on Matter!
1/ Why are creators adopting AI tools so quickly?
Because the top creators are no longer just creators. They are media companies.
This is one of the biggest trends of 2025. The solo creator is building a team, an AI strategy, and new monetization channels.
#CreatorEconomy #Business #AI
Because the top creators are no longer just creators. They are media companies.
This is one of the biggest trends of 2025. The solo creator is building a team, an AI strategy, and new monetization channels.
#CreatorEconomy #Business #AI
November 13, 2025 at 10:00 PM
1/ Why are creators adopting AI tools so quickly?
Because the top creators are no longer just creators. They are media companies.
This is one of the biggest trends of 2025. The solo creator is building a team, an AI strategy, and new monetization channels.
#CreatorEconomy #Business #AI
Because the top creators are no longer just creators. They are media companies.
This is one of the biggest trends of 2025. The solo creator is building a team, an AI strategy, and new monetization channels.
#CreatorEconomy #Business #AI
The 2025 creator "stack" is all about AI-powered scaling.
Top creators are no longer just writers or video producers; they are managers of sophisticated toolchains.
Video: @Descript
Voice: @ElevenLabs
Avatars: @HeyGen_Official
#AI #CreatorTools #MarTech
Top creators are no longer just writers or video producers; they are managers of sophisticated toolchains.
Video: @Descript
Voice: @ElevenLabs
Avatars: @HeyGen_Official
#AI #CreatorTools #MarTech
November 13, 2025 at 8:58 PM
The 2025 creator "stack" is all about AI-powered scaling.
Top creators are no longer just writers or video producers; they are managers of sophisticated toolchains.
Video: @Descript
Voice: @ElevenLabs
Avatars: @HeyGen_Official
#AI #CreatorTools #MarTech
Top creators are no longer just writers or video producers; they are managers of sophisticated toolchains.
Video: @Descript
Voice: @ElevenLabs
Avatars: @HeyGen_Official
#AI #CreatorTools #MarTech
The Creator Economy is projected to surpass $253 Billion in 2025.
Individual creators, not large companies, hold the largest revenue share at 57.2%.
The power has shifted to the personal brand.
(Source: Future Market Insights / Grand View Research)
#CreatorEconomy #Statistics #FutureOfWork
Individual creators, not large companies, hold the largest revenue share at 57.2%.
The power has shifted to the personal brand.
(Source: Future Market Insights / Grand View Research)
#CreatorEconomy #Statistics #FutureOfWork
November 13, 2025 at 3:56 PM
The Creator Economy is projected to surpass $253 Billion in 2025.
Individual creators, not large companies, hold the largest revenue share at 57.2%.
The power has shifted to the personal brand.
(Source: Future Market Insights / Grand View Research)
#CreatorEconomy #Statistics #FutureOfWork
Individual creators, not large companies, hold the largest revenue share at 57.2%.
The power has shifted to the personal brand.
(Source: Future Market Insights / Grand View Research)
#CreatorEconomy #Statistics #FutureOfWork
OPINION: The new browser war won't be about speed; it'll be about synthesis.
With OpenAI launching 'Atlas' and Anthropic's agent in Chrome, the race is on to see who can be the best AI assistant, not just the best search index. Google's entire ad model is vulnerable.
Who do you think wins?
With OpenAI launching 'Atlas' and Anthropic's agent in Chrome, the race is on to see who can be the best AI assistant, not just the best search index. Google's entire ad model is vulnerable.
Who do you think wins?
November 12, 2025 at 11:56 PM
OPINION: The new browser war won't be about speed; it'll be about synthesis.
With OpenAI launching 'Atlas' and Anthropic's agent in Chrome, the race is on to see who can be the best AI assistant, not just the best search index. Google's entire ad model is vulnerable.
Who do you think wins?
With OpenAI launching 'Atlas' and Anthropic's agent in Chrome, the race is on to see who can be the best AI assistant, not just the best search index. Google's entire ad model is vulnerable.
Who do you think wins?
The "Shrimp Jesus" problem proves that "engagement" is a broken metric.
A system optimized for clicks can't tell the difference between a bot and a person.
We have to stop optimizing for "Time on Site" and start architecting for "Time Well Spent".
#CreatorEconomy #Curation
A system optimized for clicks can't tell the difference between a bot and a person.
We have to stop optimizing for "Time on Site" and start architecting for "Time Well Spent".
#CreatorEconomy #Curation
November 12, 2025 at 10:02 PM
The "Shrimp Jesus" problem proves that "engagement" is a broken metric.
A system optimized for clicks can't tell the difference between a bot and a person.
We have to stop optimizing for "Time on Site" and start architecting for "Time Well Spent".
#CreatorEconomy #Curation
A system optimized for clicks can't tell the difference between a bot and a person.
We have to stop optimizing for "Time on Site" and start architecting for "Time Well Spent".
#CreatorEconomy #Curation
1/ Ever heard of "AI Slop"? It’s the endless stream of low-quality, AI-generated content flooding our feeds.
A famous example: "Shrimp Jesus."
Bizarre AI images of shrimp combined with religious figures are posted to Facebook, attracting thousands of bot comments ("Amen").
#AISlop #DeadInternet
A famous example: "Shrimp Jesus."
Bizarre AI images of shrimp combined with religious figures are posted to Facebook, attracting thousands of bot comments ("Amen").
#AISlop #DeadInternet
November 12, 2025 at 8:59 PM
1/ Ever heard of "AI Slop"? It’s the endless stream of low-quality, AI-generated content flooding our feeds.
A famous example: "Shrimp Jesus."
Bizarre AI images of shrimp combined with religious figures are posted to Facebook, attracting thousands of bot comments ("Amen").
#AISlop #DeadInternet
A famous example: "Shrimp Jesus."
Bizarre AI images of shrimp combined with religious figures are posted to Facebook, attracting thousands of bot comments ("Amen").
#AISlop #DeadInternet
The "Dead Internet" is no longer a theory.
For the first time, automated bot traffic (51%) has officially surpassed human activity (49%) online.
Malicious bots alone account for 37% of all web traffic.
(Source: 2025 Imperva Report)
#DeadInternetTheory #AI #Bots #WebTraffic
For the first time, automated bot traffic (51%) has officially surpassed human activity (49%) online.
Malicious bots alone account for 37% of all web traffic.
(Source: 2025 Imperva Report)
#DeadInternetTheory #AI #Bots #WebTraffic
November 12, 2025 at 3:57 PM
The "Dead Internet" is no longer a theory.
For the first time, automated bot traffic (51%) has officially surpassed human activity (49%) online.
Malicious bots alone account for 37% of all web traffic.
(Source: 2025 Imperva Report)
#DeadInternetTheory #AI #Bots #WebTraffic
For the first time, automated bot traffic (51%) has officially surpassed human activity (49%) online.
Malicious bots alone account for 37% of all web traffic.
(Source: 2025 Imperva Report)
#DeadInternetTheory #AI #Bots #WebTraffic
Very cool. We at Matter love any features that help amplify creators
Threads is targeting podcasters with new features, including dedicated links in the bio and more visible links in the feed.
Threads targets podcasters with new features, aiming to become the home for show discussions | TechCrunch
Threads is targeting podcasters with new features, including dedicated links in the bio and more visible links in the feed.
techcrunch.com
November 11, 2025 at 6:15 PM
Very cool. We at Matter love any features that help amplify creators
Reposted by Matter_Platform
Threads is targeting podcasters with new features, including dedicated links in the bio and more visible links in the feed.
Threads targets podcasters with new features, aiming to become the home for show discussions | TechCrunch
Threads is targeting podcasters with new features, including dedicated links in the bio and more visible links in the feed.
techcrunch.com
November 11, 2025 at 6:05 PM
Threads is targeting podcasters with new features, including dedicated links in the bio and more visible links in the feed.
OPINION = The gig economy in 2030 will be at least 2x - 3x larger than anyone predicts today. Couple that with micro transactions from crypto, and we can have direct compensation for any action/achievement/movement.
#futureisbrigh #weliveinthefuture
#futureisbrigh #weliveinthefuture
November 7, 2025 at 12:03 AM
OPINION = The gig economy in 2030 will be at least 2x - 3x larger than anyone predicts today. Couple that with micro transactions from crypto, and we can have direct compensation for any action/achievement/movement.
#futureisbrigh #weliveinthefuture
#futureisbrigh #weliveinthefuture
Perplexity's Getty deal spotlights AI's creator attribution challenge. A 2023 WIPO study found 66% of creators are worried about AI misusing their work. Licensing is a start, but we need intrinsic value.
#CreatorRights #AI #FutureOfWork
#CreatorRights #AI #FutureOfWork
November 6, 2025 at 10:02 PM
Perplexity's Getty deal spotlights AI's creator attribution challenge. A 2023 WIPO study found 66% of creators are worried about AI misusing their work. Licensing is a start, but we need intrinsic value.
#CreatorRights #AI #FutureOfWork
#CreatorRights #AI #FutureOfWork
Perplexity licensing Getty images is a step toward creator recognition, a positive sign that IP is not free.
But true partnership means more than just licensing. It's about building systems where creators are empowered, discovered, and fairly compensated by design.
#AI #CreatorEconomy #FairUse
But true partnership means more than just licensing. It's about building systems where creators are empowered, discovered, and fairly compensated by design.
#AI #CreatorEconomy #FairUse
November 6, 2025 at 8:59 PM
Perplexity licensing Getty images is a step toward creator recognition, a positive sign that IP is not free.
But true partnership means more than just licensing. It's about building systems where creators are empowered, discovered, and fairly compensated by design.
#AI #CreatorEconomy #FairUse
But true partnership means more than just licensing. It's about building systems where creators are empowered, discovered, and fairly compensated by design.
#AI #CreatorEconomy #FairUse
🤯 Mind-blowing stat from @Shopify: Traffic from AI tools to their online stores is up 7X since January, with purchases up 11X
They call AI the "biggest shift in technology since the internet". But for creators, the question is: who truly benefits?
#AI #CreatorEconomy #FutureOfWork
They call AI the "biggest shift in technology since the internet". But for creators, the question is: who truly benefits?
#AI #CreatorEconomy #FutureOfWork
November 6, 2025 at 4:03 PM
🤯 Mind-blowing stat from @Shopify: Traffic from AI tools to their online stores is up 7X since January, with purchases up 11X
They call AI the "biggest shift in technology since the internet". But for creators, the question is: who truly benefits?
#AI #CreatorEconomy #FutureOfWork
They call AI the "biggest shift in technology since the internet". But for creators, the question is: who truly benefits?
#AI #CreatorEconomy #FutureOfWork
Here at Matter we are Lazer focused on building something that people want and hopefully, after a few iterations, something that people LOVE
Come check out what we're cooking up at trymatter.io
Come check out what we're cooking up at trymatter.io
MailLinkedinFacebookInstagramXYoutube
trymatter.io
November 6, 2025 at 2:06 PM
Here at Matter we are Lazer focused on building something that people want and hopefully, after a few iterations, something that people LOVE
Come check out what we're cooking up at trymatter.io
Come check out what we're cooking up at trymatter.io
Building to solve your users' problems is the most rewarding work
November 6, 2025 at 2:02 PM
Building to solve your users' problems is the most rewarding work
OPINION: In the next 24 months we will see the largest explosion of genuinely new and unique ideas thanks to AI. 50% will become Netflix documentaries guaranteed...
November 6, 2025 at 12:03 AM
OPINION: In the next 24 months we will see the largest explosion of genuinely new and unique ideas thanks to AI. 50% will become Netflix documentaries guaranteed...
@Google's AI Mode can now book tickets & appointments. This is powerful, but it highlights a key question: Is AI doing the work for us, or replacing the need for human curation and discovery?
We need AI that augments human creativity, not automates it away.
#AI #Google @TechCrunch
We need AI that augments human creativity, not automates it away.
#AI #Google @TechCrunch
November 5, 2025 at 10:01 PM
Meta's earnings call revealed its AI priority: improving ad recommendations. The incentives are clear.
When your model is ads, AI just gets better at selling your attention.
Our model? No ads. Just a 10% creator-first platform fee. Incentives matter. #TimeWellSpent
When your model is ads, AI just gets better at selling your attention.
Our model? No ads. Just a 10% creator-first platform fee. Incentives matter. #TimeWellSpent
November 5, 2025 at 8:59 PM
Meta's earnings call revealed its AI priority: improving ad recommendations. The incentives are clear.
When your model is ads, AI just gets better at selling your attention.
Our model? No ads. Just a 10% creator-first platform fee. Incentives matter. #TimeWellSpent
When your model is ads, AI just gets better at selling your attention.
Our model? No ads. Just a 10% creator-first platform fee. Incentives matter. #TimeWellSpent
Bluesky is now testing... "dislikes".
We're still trying to fix today's broken discovery with the same low-signal tools. A "dislike" is just as shallow as a "like." It doesn't tell you why something matters.
We need a new model. #SocialMedia #Discovery #Bluesky #Matter_Platform
We're still trying to fix today's broken discovery with the same low-signal tools. A "dislike" is just as shallow as a "like." It doesn't tell you why something matters.
We need a new model. #SocialMedia #Discovery #Bluesky #Matter_Platform
November 5, 2025 at 3:59 PM
Bluesky is now testing... "dislikes".
We're still trying to fix today's broken discovery with the same low-signal tools. A "dislike" is just as shallow as a "like." It doesn't tell you why something matters.
We need a new model. #SocialMedia #Discovery #Bluesky #Matter_Platform
We're still trying to fix today's broken discovery with the same low-signal tools. A "dislike" is just as shallow as a "like." It doesn't tell you why something matters.
We need a new model. #SocialMedia #Discovery #Bluesky #Matter_Platform
From one of our founders:
The Dead Internet Theory:
Once relegated to the paranoid corners of online forums, this theory has moved from fringe conspiracy to a chillingly plausible diagnosis.
#deadinternettheory
The Dead Internet Theory:
Once relegated to the paranoid corners of online forums, this theory has moved from fringe conspiracy to a chillingly plausible diagnosis.
#deadinternettheory
November 5, 2025 at 1:50 AM
From one of our founders:
The Dead Internet Theory:
Once relegated to the paranoid corners of online forums, this theory has moved from fringe conspiracy to a chillingly plausible diagnosis.
#deadinternettheory
The Dead Internet Theory:
Once relegated to the paranoid corners of online forums, this theory has moved from fringe conspiracy to a chillingly plausible diagnosis.
#deadinternettheory
🧵 TikTok's new awards show is the "algorithmic rat race" getting its own red carpet.
1/ These awards reinforce the broken system. They force creators to chase trends and perform for the algorithm, hoping to become one of the 5 nominees, while millions of valuable creators remain undiscovered.
1/ These awards reinforce the broken system. They force creators to chase trends and perform for the algorithm, hoping to become one of the 5 nominees, while millions of valuable creators remain undiscovered.
November 5, 2025 at 12:03 AM
🧵 TikTok's new awards show is the "algorithmic rat race" getting its own red carpet.
1/ These awards reinforce the broken system. They force creators to chase trends and perform for the algorithm, hoping to become one of the 5 nominees, while millions of valuable creators remain undiscovered.
1/ These awards reinforce the broken system. They force creators to chase trends and perform for the algorithm, hoping to become one of the 5 nominees, while millions of valuable creators remain undiscovered.
We at Matter are still waiting for the FTX Collapse Documentary. Surprised its taking so long @netflix @hbo
November 4, 2025 at 11:14 PM
We at Matter are still waiting for the FTX Collapse Documentary. Surprised its taking so long @netflix @hbo
Shocking stat: @meta's stock lost $200B in value after revealing massive AI spending without a clear user product.
They're spending billions on infrastructure, but analysts are asking: "Where's the user value?"
This is a systems problem. #AI #CreatorEconomy #BigTech
They're spending billions on infrastructure, but analysts are asking: "Where's the user value?"
This is a systems problem. #AI #CreatorEconomy #BigTech
November 4, 2025 at 10:03 PM
Shocking stat: @meta's stock lost $200B in value after revealing massive AI spending without a clear user product.
They're spending billions on infrastructure, but analysts are asking: "Where's the user value?"
This is a systems problem. #AI #CreatorEconomy #BigTech
They're spending billions on infrastructure, but analysts are asking: "Where's the user value?"
This is a systems problem. #AI #CreatorEconomy #BigTech
LOL
CDC Figures It Easier To Start Tracking People Without Measles
CDC Figures It Easier To Start Tracking People Without Measles
ATLANTA—As the agency struggles to manage a measles caseload that has erupted to its largest size in decades, the Centers for Disease Control and Prevention stated Monday that at this point, it would ...
theonion.com
November 4, 2025 at 9:04 PM
LOL
Nothing matters other than achieving Product Market Fit. Most startups fail because they scale before they've achieved PMF.
Happy building and help us find PMF by signing up to our waitlist at trymatter.io
Happy building and help us find PMF by signing up to our waitlist at trymatter.io
MailLinkedinFacebookInstagramXYoutube
trymatter.io
November 3, 2025 at 12:02 AM
Nothing matters other than achieving Product Market Fit. Most startups fail because they scale before they've achieved PMF.
Happy building and help us find PMF by signing up to our waitlist at trymatter.io
Happy building and help us find PMF by signing up to our waitlist at trymatter.io