Matteo Ornati
@matteornati.bsky.social
A digital guy in the web since 1994.
Passionate for tech, photography, drones, ai and all nerdy kind of stuff
Living in northen italy, working as comm strategist in automotive industry
Passionate for tech, photography, drones, ai and all nerdy kind of stuff
Living in northen italy, working as comm strategist in automotive industry
Don't believe it? Well, just look at the trend for "vpn" searches in Italy over the last 30 days.
November 17, 2025 at 8:19 AM
Don't believe it? Well, just look at the trend for "vpn" searches in Italy over the last 30 days.
On top of all this, the funniest thing is that we're driving people who "don't trust" the ID check (for privacy or other reasons) into the hands of more or less serious VPN services that could de facto take advantage of this to steal quite a bit of data.
November 17, 2025 at 8:19 AM
On top of all this, the funniest thing is that we're driving people who "don't trust" the ID check (for privacy or other reasons) into the hands of more or less serious VPN services that could de facto take advantage of this to steal quite a bit of data.
Both Android and Apple have parental control, is it correct to place the burden of checking "downstream" (making it transversal) instead of putting it upstream?
November 17, 2025 at 8:19 AM
Both Android and Apple have parental control, is it correct to place the burden of checking "downstream" (making it transversal) instead of putting it upstream?
creators) The question raised by Tommasi remains the most interesting: but is it right to delegate to websites an activity that should be done at the device level by parents?
November 17, 2025 at 8:19 AM
creators) The question raised by Tommasi remains the most interesting: but is it right to delegate to websites an activity that should be done at the device level by parents?
As Flora rightly points out, this situation opens the door to "unfair" competition from those who aren't on that list of 48 (in the case of OnlyFans let's remember that the competitor could become the "father" Patreon again, which was actually the one that created the first subscription platform for
November 17, 2025 at 8:19 AM
As Flora rightly points out, this situation opens the door to "unfair" competition from those who aren't on that list of 48 (in the case of OnlyFans let's remember that the competitor could become the "father" Patreon again, which was actually the one that created the first subscription platform for
Let's hypothesize that this figure is halved based on lower traffic. Those 75 million would mean lower revenues for the state as well as, I imagine, significant damage for those who make a living as "adult content creators".
November 17, 2025 at 8:19 AM
Let's hypothesize that this figure is halved based on lower traffic. Those 75 million would mean lower revenues for the state as well as, I imagine, significant damage for those who make a living as "adult content creators".
Alessandro in one of his latest stories highlighted how in the UK that type of setting led to a 77% drop in visits and, consequently, I imagine an economic decline for creators. With Perplexity I made an estimate that the Italian turnover of OnlyFans alone is around 150 million euros.
November 17, 2025 at 8:19 AM
Alessandro in one of his latest stories highlighted how in the UK that type of setting led to a 77% drop in visits and, consequently, I imagine an economic decline for creators. With Perplexity I made an estimate that the Italian turnover of OnlyFans alone is around 150 million euros.
i tought it was a call of duty achievement
October 4, 2025 at 9:59 AM
i tought it was a call of duty achievement
It definitely triggered a real-time marketing mechanism (yeah guys, this is real RTM done right) that tapped into some major pop culture elements—from Netflix to Halo, all the way to Assassin’s Creed (not that Ubisoft is doing any better, but that’s another story).
February 12, 2025 at 7:29 AM
It definitely triggered a real-time marketing mechanism (yeah guys, this is real RTM done right) that tapped into some major pop culture elements—from Netflix to Halo, all the way to Assassin’s Creed (not that Ubisoft is doing any better, but that’s another story).
From a communication standpoint, it’s an interesting move—no doubt the beginning of an amazing storytelling arc that the Duolingo team, as always, will know how to make the most of.
February 12, 2025 at 7:29 AM
From a communication standpoint, it’s an interesting move—no doubt the beginning of an amazing storytelling arc that the Duolingo team, as always, will know how to make the most of.
Templates will help maintain a consistent visual and textual style—crucial for brand image—while reducing the time spent on formatting and putting more focus on strategy and content quality.
January 30, 2025 at 8:33 AM
Templates will help maintain a consistent visual and textual style—crucial for brand image—while reducing the time spent on formatting and putting more focus on strategy and content quality.
“Spoiler tags” spark curiosity and encourage user interaction, boosting both sharing and overall interest in posts.
January 30, 2025 at 8:33 AM
“Spoiler tags” spark curiosity and encourage user interaction, boosting both sharing and overall interest in posts.
get ready for “spoiler tags,” handy for hiding sensitive parts or spoilers, and post templates, which will simplify content creation by making it more coherent and faster to publish.
Some thoughts:
Some thoughts:
January 30, 2025 at 8:33 AM
get ready for “spoiler tags,” handy for hiding sensitive parts or spoilers, and post templates, which will simplify content creation by making it more coherent and faster to publish.
Some thoughts:
Some thoughts:
However, last night I came across this ad that left me puzzled.
Does it make sense to promote Lynch’s Masterclass just days after his passing?
I imagine the campaign has been running for a while, but maybe a bit of respect and pausing it would have been appropriate.
Does it make sense to promote Lynch’s Masterclass just days after his passing?
I imagine the campaign has been running for a while, but maybe a bit of respect and pausing it would have been appropriate.
January 23, 2025 at 7:45 AM
However, last night I came across this ad that left me puzzled.
Does it make sense to promote Lynch’s Masterclass just days after his passing?
I imagine the campaign has been running for a while, but maybe a bit of respect and pausing it would have been appropriate.
Does it make sense to promote Lynch’s Masterclass just days after his passing?
I imagine the campaign has been running for a while, but maybe a bit of respect and pausing it would have been appropriate.
- Other ByteDance platforms, including CapCut, Hypic, Lemon8, and Marvel Snap, are currently blocked.
- Meta (in a decidedly opportunistic move) has announced its own "competitor" to CapCut with "Edits."
- Meta (in a decidedly opportunistic move) has announced its own "competitor" to CapCut with "Edits."
January 20, 2025 at 7:54 AM
- Other ByteDance platforms, including CapCut, Hypic, Lemon8, and Marvel Snap, are currently blocked.
- Meta (in a decidedly opportunistic move) has announced its own "competitor" to CapCut with "Edits."
- Meta (in a decidedly opportunistic move) has announced its own "competitor" to CapCut with "Edits."
- Giorgio Taverniti explained years ago that the legal issue could arise from the lack of approval by the Committee on Foreign Investment in the United States (CFIUS) for the sale of Musical.ly (as happened with Grindr). That would have been a solid legal basis to undo everything.
January 20, 2025 at 7:54 AM
- Giorgio Taverniti explained years ago that the legal issue could arise from the lack of approval by the Committee on Foreign Investment in the United States (CFIUS) for the sale of Musical.ly (as happened with Grindr). That would have been a solid legal basis to undo everything.
- The precedent of a forced sale today might target ByteDance, tomorrow DJI, and the day after Spotify? These are all non-US companies.
January 20, 2025 at 7:54 AM
- The precedent of a forced sale today might target ByteDance, tomorrow DJI, and the day after Spotify? These are all non-US companies.
- Meta (source: DigitalChAdvertising) has been heavily recruiting TikTok US teams over the past few days.
- Inside TikTok (again, DigitalChAdvertising source), everyone seemed calm about the situation.
- Inside TikTok (again, DigitalChAdvertising source), everyone seemed calm about the situation.
January 20, 2025 at 7:54 AM
- Meta (source: DigitalChAdvertising) has been heavily recruiting TikTok US teams over the past few days.
- Inside TikTok (again, DigitalChAdvertising source), everyone seemed calm about the situation.
- Inside TikTok (again, DigitalChAdvertising source), everyone seemed calm about the situation.
In the meantime, "the data speaks for itself." Take a look at how WPP is trending on Google Trends:
January 10, 2025 at 8:17 AM
In the meantime, "the data speaks for itself." Take a look at how WPP is trending on Google Trends:
It will certainly make life harder for recruiters and employer branding teams, as they'll struggle to make the company appear "cool" (I'll skip over the issue concerning Los Angeles employees—if you're interested, check out digitalchadvertising’s Instagram stories about it).
January 10, 2025 at 8:17 AM
It will certainly make life harder for recruiters and employer branding teams, as they'll struggle to make the company appear "cool" (I'll skip over the issue concerning Los Angeles employees—if you're interested, check out digitalchadvertising’s Instagram stories about it).