Matteo Ornati
matteornati.bsky.social
Matteo Ornati
@matteornati.bsky.social
A digital guy in the web since 1994.
Passionate for tech, photography, drones, ai and all nerdy kind of stuff
Living in northen italy, working as comm strategist in automotive industry
In recent days I've really appreciated the analyses made by Matteo Flora and Alessandro Tommasi regarding the limitations imposed on the 48 adult sites targeted by AGCOM which now require "strong" age identification.
November 17, 2025 at 8:19 AM
The king is dead, long live the king!

Duolingo has "killed" Duo, its beloved mascot and the face of many viral social media campaigns.

They announced it on #Twitter (yes, I’ll keep calling it that, dear Elon—deal with it).
February 12, 2025 at 7:29 AM
As always, @alex193a.dev Alessandro Paluzzi—arguably the top data miner in the social media world—has found new features in the #Threads code. Meta’s platform is testing functionalities that might bring to mind old-school forums:
January 30, 2025 at 8:33 AM
I’ve always loved Masterclass—it’s such an interesting format (I took Chris Voss’s class on negotiation, which is a gem. Okay, I’m still not that diplomatic when negotiating).
January 23, 2025 at 7:45 AM
Some fun facts about the #TikTok ban in the US:

- The ban lasted as long as my patience with my last crush.

- The groundwork for the ban was laid by Trump during his first term; now he’s back to "fix everything." A communication genius.
January 20, 2025 at 7:54 AM
Smartworking: End of an Era or a Simple Way to Avoid Layoffs?
Recent news has revealed that WPP, the former number one (Publicis overtook them at the end of 2024, celebrating with Snoop Dogg), sent an email from CEO Mark Read (curiously, he's unmentionable on LinkedIn) announcing
January 10, 2025 at 8:17 AM
2024 witnessed the rise of a relatively new figure in the hashtag#creator world: the "UGC creators."

UGC (user-generated content) has "always" existed; these are spontaneous pieces of content users create about products (like reviews or photos).
January 7, 2025 at 7:28 AM
In a post-pandemic era, Mozi redefines social networking by focusing on real, meaningful connections. Created by Ev Williams, co-founder of Twitter, the app facilitates spontaneous meetups, shared plans, and authentic interactions. Prioritizing privacy and data control,
December 16, 2024 at 8:53 AM
I'm fascinated by the evolution of the Italian #Podcast scene.

Personally, I'm a big fan of podcasts and a heavy consumer, especially as a commuter
I still remember attending the launch party of Muschio Selvaggio—a moment etched in my mind because it was the last event I went to before the lockdown
December 10, 2024 at 8:04 AM
The Advent Calendar: A powerful tool for Branding, Marketing, or Sales?

As the holiday season approaches, Advent calendars have always been part of our tradition.
Since I was a child, these calendars were filled with small treats that led us to Christmas day.
December 9, 2024 at 7:44 AM
Ok I need to take action on my Bluesky so probably this would be an English only channel to me.
The main focus will be digital strategy, social media and tech stuff
December 8, 2024 at 8:42 AM
Today I’ve been targeted by a campaign on Instagram promoting the Exocet missile.
The Exocet is an anti-ship missile used in the Falkland war .
Crazy
November 28, 2024 at 7:07 PM
Riprendo la tematica toccata da Guido Penta su come fare networking ad eventi.
Una mossa bold secondo me è la strategia evergreen del buon Alessandro Erik Adorno, per me il "growth hacker" del personal branding.
Geolocalizzi la campagna sul luogo dell'evento
November 27, 2024 at 8:01 AM
Still laughing about how American gospel choir are singing “like a prayer” in church thinking is a religious song. You did it Deadpool, you did it
November 26, 2024 at 6:53 AM
Il concetto di "urgente"
In questi giorni mio padre è stato operato al cuore e, ieri, sono andato a trovarlo in terapia intensiva (operazione andata bene, è normale procedura qualche giorno in terapia intensiva).
November 22, 2024 at 9:13 AM
Pissing off people even on this social media.
November 20, 2024 at 8:57 PM
Le attività di #cobranding o, più semplicemente, le #collab, sono sempre una grande occasione per due realtà, magari appartenenti a mercati diversi, di unire i propri valori, la propria coolness e le proprie community per un qualcosa di unico.
Questa tra Esselunga e Insulti Luminosi mi incuriosisce
November 19, 2024 at 7:31 AM
Il vaticano ricorda ancora oggi l'inutilità di questa istituzione ( e il fatto che probabilmente usino Internet Explorer)
November 17, 2024 at 11:39 AM
Adding something new to my bookmarks
November 17, 2024 at 9:26 AM
Just figuring out I need a new profile pic for Bluesky now
November 15, 2024 at 6:36 AM
Dovrei rifare l’icona profilo per bluesky
December 23, 2023 at 9:00 AM