We find that state-of-the-art closed-source LLMs performed very well, with fine-tuned models reaching 79% accuracy. Even with just 8 annotated example sentences and a chain-of-thought prompt, we achieved 76% - remarkably close to the fine-tuned results.

We identify four key figurative subversion strategies, which can be used individually or in combination to build a persuasive visual/multimodal argument.

Figurative extension
Figurative layering
Figurative replacement
Verbal reframing

What happens when activists creatively reimagine corporate logos to resist branding narratives?

Our new paper explores the powerful multimodal practice of "figurative subversion" and its role in challenging corporate messages.

Read it here: bit.ly/3GrXAse

Next Monday I’ll be giving a talk on my latest research on the linguistics of trust and manipulation as part of Hong Kong Poly’s English and Communication seminar series.

The talk will be on Zoom and open to all. If you’re interested, you can sign up via the link below!