Mathias Aggerbo
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mathiasaggerbo.dk
Mathias Aggerbo
@mathiasaggerbo.dk
🇩🇰 Co-founded Smartplan, led it for 13 years (and counting) 😅. Building things online when indoors, wingfoiling when outdoors. Driven by purpose and a big believer in positioning—in life and business.
Wow @posthog.com is awesome! Their customer service replies. Their tool is constantly getting better. So good!

We currently use it to track our Marketing site and are currently setting up performance marketing tracking + inside product funnel tracking.
March 6, 2025 at 12:03 PM
To all you B2B founders out there... do you see signups slow down at the moment? (Or is it just me 🫣)
February 28, 2025 at 8:02 AM
This year I turn 40. Makes one think.... and question.
January 28, 2025 at 11:23 AM
Anybody out there who knows about website analytics that can filter out a session based on an event?

I need to filter out sessions that click my Login button.

@usefathom can't do it.
@posthog can't do it.
January 13, 2025 at 7:46 AM
So frustrated about Web Analytics software not being able to just figure out sessions with "login" in them. Someone should build tracking that does that as a primary feature.
January 8, 2025 at 2:42 PM
I'm really happy we moved to Webflow. The worst part of it is the constant "upgrade to do this".

I'm constantly left feeling ripped off by them.
January 8, 2025 at 9:22 AM
What a start 2025 is off to.

Nothing else to do than to "keep on truckin'".

(I'm from Denmark, and I find what is going on mind-blowing)
January 8, 2025 at 7:26 AM
Me to my co-founders: “I will have a marketing plan ready for our meeting tomorrow” 😊

Also me: “I have three hours available to do that today”... 🤦‍♂️
January 6, 2025 at 6:07 PM
What is everybody using to handle Website Analytics?

We're using Fathom Analytics for our websites. But their Event handling and filtering are becoming a pain for me.

I need to filter out all the people who click the "login" button.
January 6, 2025 at 11:49 AM
It feels so good to be back at it again. Already pretty high on coffee 🤷‍♂️. Taking a break does a lot for me. I always kinda burn out during the last part of the year, questioning everything. But that New Year thing does something for me. Now it's a blank sheet.

I wish you all a great year!
January 6, 2025 at 9:09 AM
Signups are in Christmas holiday mode 🎄
December 19, 2024 at 11:35 AM
Got an hour on the water yesterday. Way too windy. I think it might have been the last for quite some time.... winter is coming.
December 17, 2024 at 12:03 PM
This is what "talk to sales" feels like with @webflow:
Left is Sales. Right is Tech Support. 🤷‍♂️
December 17, 2024 at 7:53 AM
Spending my day in Webflow today. We are in deep migrating all our international marketing sites to one domain and set up in Webflow instead of Jekyll.
December 6, 2024 at 7:31 AM
Is it even a company if we don't have company merch? 😜
December 5, 2024 at 10:47 AM
Coffee's ready. Day is timeblocked. Let's go.
December 2, 2024 at 7:29 AM
@marchenneel.bsky.social Min far har lige sendt mig jeres Leder fra avisen i dag. Den gjorde indtryk. Den får mig til at overveje mit Zetland abonnement.
November 30, 2024 at 11:20 AM
Wow. This got me too.
This wrecks me—every single time.
November 29, 2024 at 9:09 PM
Bad Christmas movies and red wine on a Thursday. I kicked off Christmas early this year! Bring it on 🎄
November 28, 2024 at 7:56 PM
I started to use https://selfcontrolapp.com again. I can highly recommend it.
November 28, 2024 at 10:54 AM
I'm pretty excited about this pricing change. We are doing something different than the rest of the market, which is a bit of a risk but also feels wonderful.

What is the worst that can happen, right? 😬
November 28, 2024 at 9:12 AM
Why not a gm coffee shot this morning. I dragged my butt to the office in the city today.

Still working on our pricing update.

Anybody else enjoying their morning Joe ?
November 28, 2024 at 7:53 AM
@typefully.com I just signed up for a trial. Is it possible to tag and see Analytics on LinkedIn and BlueSky? Or is this only for X?
November 27, 2024 at 4:45 PM
Dooms scrolling, and it has to stop!
November 27, 2024 at 3:59 PM