Roger Montti
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martinibuster.bsky.social
Roger Montti
@martinibuster.bsky.social
1.2K followers 180 following 72 posts
20+ years search marketing experience. I write for Search Engine Journal
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martinibuster.bsky.social
😺👉AI search recommends sites that are mentioned by other sites. This is how to get high quality brand mentions.

www.searchenginejournal.com/how-to-culti...
How To Cultivate Brand Mentions For Higher AI Search Rankings
AI search has fundamentally changed SEO, requiring an additional focus on building widespread brand mentions.
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November 11, 2025 at 6:04 PM
martinibuster.bsky.social
OpenAI has expanded ChatGPT's collaboration features to all users across every plan.

www.searchenginejournal.com/openai-relea...
OpenAI Releases Shared Project Feature To All Users
OpenAI has expanded ChatGPT's collaboration features to all users across every plan.
www.searchenginejournal.com
October 23, 2025 at 8:50 PM
martinibuster.bsky.social
There's little here for defendants Automattic and Mullenweg to celebrate. WP Engine refiled six of the previously dismissed counts against Automattic and put them back into play. #wordpress @sejournal.bsky.social

www.searchenginejournal.com/wp-engine-vs...
WP Engine Vs Automattic & Mullenweg Is Back In Play
WP Engine filed a Second Amended Complaint against Automattic and Matt Mullenweg, bringing six claims back into play.
www.searchenginejournal.com
October 9, 2025 at 8:33 PM
martinibuster.bsky.social
Here's my deep dive into how Google's AI Mode ranks websites. The article shows how to reconstruct the hidden fan-out queries and explains how that subtly changes the meaning of topical relevance.

www.searchenginejournal.com/googles-ai-m...
Google's AI Mode: What We Know & What Experts Think
Google AI Mode introduces a different logic for ranking and rewards content that fits into this new way to discover information.
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October 7, 2025 at 6:53 PM
martinibuster.bsky.social
Messy internal WordPress dispute raises concerns about core contributor burnout and leadership.

www.searchenginejournal.com/internal-wor...
Internal WordPress Conflict Spills Out Into The Open
Internal WordPress conflicts burst into the open, raising questions about authority, burnout, and the long-term health of the project.
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September 19, 2025 at 11:14 PM
martinibuster.bsky.social
Perplexity's Discover pages are praised as an example of programmatic SEO. They're actually something more ambitious, a swing for the fences.

www.searchenginejournal.com/perplexitys-...
Perplexity's Discover Pages Offer A Surprising SEO Insight
Perplexity's Discover pages are praised as an example of programmatic SEO. In fact, they’re something more ambitious in scope.
www.searchenginejournal.com
August 27, 2025 at 6:39 PM
martinibuster.bsky.social
Researchers tested Sergey Brin's advice about unconventional prompting strategies like threatening the AI and found they sometimes work. Brin said in May:
"I don't really expect it to work. And then you're like, whoa, that actually worked."

www.searchenginejournal.com/researchers-...
Researchers Test If Sergey Brin's Threat Prompts Improve AI Accuracy
Google's co-founder suggested that threatening an AI improves performance. Researchers discovered that it sometimes works.
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August 4, 2025 at 5:22 PM
martinibuster.bsky.social
Kind of controversial? But maybe shouldn't be?

www.searchenginejournal.com/why-its-okay...
Why It's Okay To Not Buy Or Obsess Over Links Anymore
Buying links is unnecessary now that Google relies less on links and more on content and user-behavior signals to rank websites.
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July 19, 2025 at 10:59 PM
martinibuster.bsky.social
OpenAI's ChatGPT agent marks a change in direction in how users interact with web pages and complete transactions. This could be the most consequential change to online interactions since the introduction of mobile browsing.

www.searchenginejournal.com/openai-chatg...
OpenAI ChatGPT Agent Marks A Turning Point For Businesses And SEO
OpenAI's ChatGPT agent changes SEO expectations for content and adds agentic interaction optimization as a new consideration.
www.searchenginejournal.com
July 17, 2025 at 10:39 PM
martinibuster.bsky.social
Google's new Graph Foundation Model breaks new ground in machine learning precision, with up to a 40x boost in precision in identifying spam in ads. It can operate at Google scale and is applicable to a wide range of tasks within Google.

www.searchenginejournal.com/googles-new-...
Google's New Graph Foundation Model Catches Spam Up To 40x Better
Google's new Graph Foundation Model delivers up to 40 times greater precision and has been tested at scale on spam detection.
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July 14, 2025 at 8:31 PM
martinibuster.bsky.social
Internet Marketing Ninjas has been acquired!

www.searchenginejournal.com/internet-mar...
Internet Marketing Ninjas Acquired By Previsible
Previsible has acquired the legendary Internet Marketing Ninjas. Both companies will continue to operate as separate brands.
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July 9, 2025 at 4:40 PM
martinibuster.bsky.social
How to engage users to increase AI search visibility with a clever social sharing button technique.

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How To Use New Social Sharing Buttons To Increase Your AI Visibility
How to engage users to get ChatGPT or Google to summarize a page and possibly increase its visibility in AI search.
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July 8, 2025 at 5:48 PM
martinibuster.bsky.social
Google's trust ranking patent shows how Google adopts user behavior as the basis for identifying trustworthy sites. Understanding this patent helps for achieving a better understanding of Google's ranking system priorities.

www.searchenginejournal.com/googles-trus...
Google's Trust Ranking Patent Shows How User Behavior Is A Signal
Google's trust patent describes a system that ranks websites based on user behavior and links from trusted websites.
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July 1, 2025 at 5:59 PM
martinibuster.bsky.social
Google published details about a new algorithm that's one of those milestone announcements. All upsides and wins, no downsides. It also integrates with existing infrastructure.

www.searchenginejournal.com/googles-new-...
Google's New MUVERA Algorithm Improves Search
Google's new multi-vector retrieval algorithm (MUVERA) improves search speed and performs better on complex queries.
www.searchenginejournal.com
June 27, 2025 at 11:14 PM
martinibuster.bsky.social
Google co-founder Sergey Brin says AI is transforming search from link retrieval to answer synthesis from thousands of results & conducting follow-up research. This shift is changing how people interact with information online. @sejournal.bsky.social

www.searchenginejournal.com/googles-serg...
Google's Sergey Brin Says AI Can Synthesize Top 1,000 Search Results
Sergey Brin says that AI search performs the kind of deep research that users previously had to do themselves.
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May 27, 2025 at 5:43 PM
martinibuster.bsky.social
Flashback Friday! I met Sergey Brin at the 2005 Google Zeitgeist event. The friend who took the photo accidentally changed a camera setting, distorting the image.
May 23, 2025 at 3:05 PM
Reposted by Roger Montti
mordyoberstein.bsky.social
Thought @martinibuster.bsky.social was messing around when he said he "felt an article brewing" about a post I did on why referral traffic is a 2x-vulnerability

Woke up to this from @sejournal.bsky.social

Completely 100% agree, become a destination!

www.searchenginejournal.com/how-referral...
How Referral Traffic Undermines Long-Term Brand Growth
Mordy Oberstein explains why, as a brand matures, it should reduce dependence on referral traffic and focus on owning its narrative.
www.searchenginejournal.com
May 16, 2025 at 1:07 PM
martinibuster.bsky.social
Perfect description of how to write content for LLMs and search engines. The finest article on the topic to date, imo.
@sejournal.bsky.social

www.searchenginejournal.com/how-llms-int...
How LLMs Interpret Content: How To Structure Information For AI Search
Structure content for AI search so it’s easy for LLMs to cite. Use clarity, formatting, and hierarchy to improve your visibility in AI results.
www.searchenginejournal.com
April 28, 2025 at 7:30 PM
martinibuster.bsky.social
Researchers tested AI agents by Anthropic, Google and OpenAI for what influenced their recommendations.

👉 Gemini applied filters extensively
👉 GPT-4o rarely used filters
👉 Claude was in the middle
Banner ads were clicked most but text ads worked best.

www.searchenginejournal.com/marketing-to...
Marketing To Machines Is The Future – Research Shows Why
AI agents are increasingly researching purchase decisions on behalf of consumers. New research shows what influences them the most
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April 14, 2025 at 6:16 PM
martinibuster.bsky.social
Drop what you're doing and read THIS. Pivotal moment. Shopify's CEO published an internal memo that's a slap in the face wake up that AI has to not only be deployed into your workflow but also envisioned as part of your end user's interactions as well.

www.searchenginejournal.com/shopify-memo...
Shopify CEO's Memo Marks A Pivotal Moment For AI In The Workplace
Shopify CEO’s visionary memo about AI for virtually everything will transform not just Shopify and ecommerce, but the future of work itself
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April 7, 2025 at 9:14 PM
martinibuster.bsky.social
Great info shared at Google Search Central Live NYC about how AI Overviews chooses links.

www.searchenginejournal.com/google-searc...
Google Search Central Live NYC: Insights On SEO For AI Overviews
Google's Danny Sullivan explains how predictive summaries, grounding links and other factors shape AI Overviews search results
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March 21, 2025 at 8:42 PM
martinibuster.bsky.social
Google + Vibe Coding = Exponential Change

A recent message from Google's co-founder Sergey Brin suggests that vibe coding may soon influence DeepMind AI development and possibly algorithms that affect #SEO @sejournal.bsky.social

www.searchenginejournal.com/why-google-m...
Why Google May Adopt Vibe Coding For Search Algorithms
A recent message from Google's co-founder suggests that vibe coding may soon influence algorithm development, affecting SEO
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March 12, 2025 at 8:08 PM
martinibuster.bsky.social
Does Google use compression ratio as a quality signal or is it an SEO myth? The bottom line is that the average website does not have to worry about compression ratios.

www.searchenginejournal.com/is-googles-u...
Is Compression A Google SEO Myth?
Does Google use compression ratio as a quality signal or is it an SEO myth? This is what compressibility is about.
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March 12, 2025 at 7:46 PM
martinibuster.bsky.social
Leaked Slack chat shows Matt Mullenweg considering delaying WordPress releases until late 2027, citing reduced corporate contributions @sejournal.bsky.social #wordpress
www.searchenginejournal.com/mullenweg-co...
Mullenweg Considers Delaying WordPress Releases Through 2027
Leaked Slack chat shows Matt Mullenweg considering delaying WordPress releases until late 2027, citing reduced corporate contributions
www.searchenginejournal.com
March 12, 2025 at 5:58 PM
martinibuster.bsky.social
Awkward Q&A at WordCamp Asia.

1. Mullenweg couldn't answer what WordPress will look like in 5 years. Apparently no plan other than the WP roadmap.

2. Attendee said WordPress is hard to use. Asked Mullenweg's advice for convincing people to use it.

www.searchenginejournal.com/wordcamp-asi...
WordCamp Asia: No Plans For WordPress In 5 Years
At a WordCamp Asia Q&A, Matt Mullenweg couldn't answer where WordPress will be in five years. Had to ask someone else, who also didn't know
www.searchenginejournal.com
February 25, 2025 at 4:24 PM