Marta Tarallo - Personal Branding & Content Strategist
banner
martatarallo.bsky.social
Marta Tarallo - Personal Branding & Content Strategist
@martatarallo.bsky.social
Rebuilding my personal brand and solo education business - the *calm* way.

Personal branding, content strategy, messaging, YouTube, email marketing 🤝

youtube.com/@martatarallo
martatarallo.myflodesk.com/bluesky
Oh I love Substack! Where do I find you? My newsletter is here 🙂 martatarallo.myflodesk.com/bluesky
Dare to build your authentic, stand-out personal brand
Uncover your unique voice and create effortless content that connects with the people who need you most.
martatarallo.myflodesk.com
January 16, 2025 at 9:28 PM
Right now only YouTube and BlueSky but considering adding Threads…maaaybe IG at some point. Oh and emails. How about you?
December 11, 2024 at 2:33 PM
Not sure anymore, I already had some things as I’ve been creating since 2019. The teleprompter, camera and lens were second hand. I’d say somewhere around 1K for the complete setup!
December 11, 2024 at 2:31 PM
Watch my latest YouTube video to learn all about the system I use to send 2–3 emails a week in just 2 hours: https://buff.ly/3BaYbw0
No, you don't need to wait to start an email list
Do any of these sound familiar?- I wouldn’t even know where to start or what to send.- I don’t have enough followers, so it’s not worth it yet.- I don’t have...
youtu.be
December 11, 2024 at 2:26 PM
2. People overcomplicate email marketing.
I used to do that too—it’s easy to get overwhelmed by aaall the strategies.
We stress it will be too time-consuming. We think it’s something only "advanced" creators can pull off. But that couldn’t be further from the truth.
December 11, 2024 at 2:26 PM
1. The ultimate goal of building an email list isn’t selling.
It's creating a direct line of communication with the people in your audience who need you the most. The selling (and buying) part is just a natural consequence of that.
December 11, 2024 at 2:26 PM
Thank you. In the process. It’s a nice read with lots of actionable points, highly recommend it!
December 7, 2024 at 9:42 AM
If you could have an alter-ego, who would it be? For more content on activating a truly standout personal brand sign up to my email list. I send 2-3 messages a week like this that will take you less than 1 minute to read: martatarallo.myflodesk.com/bluesky
Dare to build your authentic, stand-out personal brand
Uncover your unique voice and create effortless content that connects with the people who need you most.
martatarallo.myflodesk.com
December 4, 2024 at 9:43 AM
My name is Marta Tarallo, and my alter ego is Marta Mille: she is who I want to be, free from any preconceptions I hold about myself. Your insecurities are part of your story and have shaped your journey, but every day, you get to choose to park them temporarily and show up as Superman instead.
December 4, 2024 at 9:43 AM
We already are Superman. But everyday we choose to live like Clark Kent. An alter ego can be the key to unlocking your innermost strength and potential, allowing you to show up as the “Superman” version of yourself in your business.
December 4, 2024 at 9:43 AM
As I was listening to the audiobook I had to stop, think and take a deep breath. Oh my. It suddenly dawn on me. What if the person we think we are, with all our fears, insecurities and preconceptions about how much we can achieve in this world…is just an identity we’ve created for ourselves?
December 4, 2024 at 9:43 AM
Most people would say that Superman is the alter ego - obviously we think of alter egos as something powerful we aspire to become.

But that's wrong - the alter ego is Clark Kent. Superman created it to blend in and study other humans on earth.
December 4, 2024 at 9:43 AM
Thank you Viyaaz! Oh yes and being concise is so important - definitely something I’m constantly striving to improve. I love how Bluesky is literally forcing me to be more concise with the 300 words limit 💪
December 3, 2024 at 10:02 PM
That’s all right! I guess that’s what I meant. I need people to remember it and be able to type if if they search for my content - Tarallo just isn’t as easy ☺️
December 3, 2024 at 1:35 PM
Mille is a soft sounding word and I love the meaning it carries (thousand). It’s easier to remember and spell than Tarallo (not Tralla 😉) It’s a powerful alter-ego I’ve chosen for my new personal brand. I’ll share more about it soon 🙂 really appreciate the feedback!
December 3, 2024 at 1:32 PM
Ok this was super helpful, thanks for taking the time 🙂
December 2, 2024 at 6:37 PM
Thank you so much for your feedback Alice! My audience is mostly in the US. Mille means 1000 in Italian and it’s a soft sounding word with a powerful meaning, which goes well with my first name. I’m a content and personal brand strategist. I like how exotic it sounds compared to for example ‘Mill’…
December 2, 2024 at 3:01 PM
as in mee-leh or me-lee? @hayescreativesolutions.com thanks for the feedback!
December 2, 2024 at 12:19 PM
Hey Kevon would love to check out the book 🙂
December 1, 2024 at 9:20 PM
Absolutely - or else you end up just viewing it as a chore and I see many people ghosting their list/being inconsistent for this reason (ehm, I did too in the past)
December 1, 2024 at 5:18 PM