2 things I learned from 5 years of email marketing:

That soul-crushing feeling when you’ve just spent your Saturday evening doing the revisions for your upcoming YouTube video, and the file with all the notes for the editor just poof disappears 😭

“Everyone knows that Superman and Clark Kent are the same. But which one is the alter ego?”
🧵

I’m considering rebranding into a name that’s more memorable/easier to spell than my very Italian surname.

There’s another reason too though and I’ll share about that tomorrow.

Question: would you intuitively read the word ‘MILLE’ as ‘MILL’ or would you wonder how to pronounce it correctly?

Mindset shift to make email marketing effortless:

replace the word ‘newsletter’ with ‘message.’

Instead of thinking, ‘I have to write the weekly newsletter—what do I even talk about?’

Think: ‘what message do I want to share today that will help someone and move my business forward?’

I used to overthink content creation and get stuck on what to share/on which platforms until I’ve realised that content is ‘fluid’ - where you post it only affects the format. What truly matters is the message you share. Always start there, the rest is just a consequence.

Message > Medium

I always wonder what set up people use to create content, it’s just something I find so personal and for some reason fascinating. Here’s my YouTube channel set up. The camera is in the teleprompter. Today was a video about email marketing (coming out next week)!

Challenging myself to try out Bluesky for the next 90 days to share casual, short updates on my building in public journey & connect with other creators/marketers.

My other goal? Get over my perfectionist tendencies and get comfortable posting “unfinished” work 🤝