Mark Frankel
@markfrankel29.bsky.social
Head of Public Affairs at Full Fact and ex Head of Social Media at BBC News.
This fight has never been more important. Please give if you can. #FactsMatter
The Big Give Christmas Challenge is now live. Anything you give from now until 9th December will be doubled 🫶
Make sure your donation has double the impact: donate.biggive.org/campaign/a05...
Make sure your donation has double the impact: donate.biggive.org/campaign/a05...
December 2, 2025 at 12:18 PM
This fight has never been more important. Please give if you can. #FactsMatter
Reposted by Mark Frankel
Google has ended its support for Full Fact.
Our fact checks are free to read but not to produce. Support independent, impartial fact checking today: donate.fullfact.org/july-rg-ask?...
Our fact checks are free to read but not to produce. Support independent, impartial fact checking today: donate.fullfact.org/july-rg-ask?...
October 15, 2025 at 6:00 PM
Google has ended its support for Full Fact.
Our fact checks are free to read but not to produce. Support independent, impartial fact checking today: donate.fullfact.org/july-rg-ask?...
Our fact checks are free to read but not to produce. Support independent, impartial fact checking today: donate.fullfact.org/july-rg-ask?...
Reposted by Mark Frankel
🚨✨ Publication alert: How do people in 6 countries (🇬🇧 🇺🇸 🇫🇷 🇦🇷 🇩🇰 🇯🇵 ) use AI 🤖 and think about it in the context of information, news, and institutions?
Our new @reutersinstitute.bsky.social survey research (n ≈ 12,000) with @richardfletcher.bsky.social & @rasmuskleis.bsky.social explores this.
Our new @reutersinstitute.bsky.social survey research (n ≈ 12,000) with @richardfletcher.bsky.social & @rasmuskleis.bsky.social explores this.
October 7, 2025 at 7:00 AM
🚨✨ Publication alert: How do people in 6 countries (🇬🇧 🇺🇸 🇫🇷 🇦🇷 🇩🇰 🇯🇵 ) use AI 🤖 and think about it in the context of information, news, and institutions?
Our new @reutersinstitute.bsky.social survey research (n ≈ 12,000) with @richardfletcher.bsky.social & @rasmuskleis.bsky.social explores this.
Our new @reutersinstitute.bsky.social survey research (n ≈ 12,000) with @richardfletcher.bsky.social & @rasmuskleis.bsky.social explores this.
Reposted by Mark Frankel
Absolutely astonished @hignfy.bsky.social just stated that Multiverse will be running the government's digital ID scheme
An incredibly basic failure of fact-checking
fullfact.org/technology/d...
An incredibly basic failure of fact-checking
fullfact.org/technology/d...
Has Euan Blair’s company Multiverse been chosen to run the government’s new digital ID scheme? – Full Fact
Multiverse is an “upskilling company”, not a software developer, and both it and the government say there’s no truth to viral claims linking it to the scheme.
fullfact.org
October 3, 2025 at 8:11 PM
Absolutely astonished @hignfy.bsky.social just stated that Multiverse will be running the government's digital ID scheme
An incredibly basic failure of fact-checking
fullfact.org/technology/d...
An incredibly basic failure of fact-checking
fullfact.org/technology/d...
No they’re not - and Chris makes a strong case for how @fullfact.org is leading from the front on the fight against misinformation.
🚨ICYMI🚨
Are the fact-checkers losing? @morrischris.bsky.social, Chief Executive of the independent investigative charity Full Fact, talks to Andrew Harrison about the crisis of truth in news and how A.I. is making it worse.
Listen now 👉 play.megaphone.fm/gju9x_etss6h...
Are the fact-checkers losing? @morrischris.bsky.social, Chief Executive of the independent investigative charity Full Fact, talks to Andrew Harrison about the crisis of truth in news and how A.I. is making it worse.
Listen now 👉 play.megaphone.fm/gju9x_etss6h...
October 3, 2025 at 9:20 AM
No they’re not - and Chris makes a strong case for how @fullfact.org is leading from the front on the fight against misinformation.
Reposted by Mark Frankel
A Full Fact investigation has found a series of fake stories about the government limiting personal freedoms have been shared more than 300,000 times on social media in recent weeks.
TikTok has now banned 14 accounts we identified sharing the claims.
TikTok has now banned 14 accounts we identified sharing the claims.
Revealed: how fake stories about government plans to curb personal freedoms have spread across social media – Full Fact
TikTok has banned 14 accounts after a Full Fact investigation found false claims about government restrictions have been shared across different social media platforms more than 300,000 times.
fullfact.org
September 25, 2025 at 1:43 PM
A Full Fact investigation has found a series of fake stories about the government limiting personal freedoms have been shared more than 300,000 times on social media in recent weeks.
TikTok has now banned 14 accounts we identified sharing the claims.
TikTok has now banned 14 accounts we identified sharing the claims.
Reposted by Mark Frankel
Reading policy updates is an exercise in Kremlinology. For instance, does TikTok's new language on misinformation (R) represent a subtle reduction in the impact of fact-checkers compared to before (L) or merely make it less obviousy to avoid alienating the governing party in the US?
August 28, 2025 at 10:02 PM
Reading policy updates is an exercise in Kremlinology. For instance, does TikTok's new language on misinformation (R) represent a subtle reduction in the impact of fact-checkers compared to before (L) or merely make it less obviousy to avoid alienating the governing party in the US?
Reposted by Mark Frankel
Google Lens’s AI overviews shared misinformation about images from clips we’ve fact checked recently.
This includes failing to identify certain images as fake and sharing incorrect claims about the context of the footage.
Read more 👇
This includes failing to identify certain images as fake and sharing incorrect claims about the context of the footage.
Read more 👇
Google Lens’s AI overviews shared misleading information about images – Full Fact
The visual search tool failed to identify certain images as inauthentic and shared incorrect information about what some images show.
fullfact.org
August 13, 2025 at 6:00 PM
Google Lens’s AI overviews shared misinformation about images from clips we’ve fact checked recently.
This includes failing to identify certain images as fake and sharing incorrect claims about the context of the footage.
Read more 👇
This includes failing to identify certain images as fake and sharing incorrect claims about the context of the footage.
Read more 👇
Reposted by Mark Frankel
I wrote somethingfor @fullfact.org about the ways in which the disappearing archive makes their work even harder but more important. I'm a trustee & continue to be amazed at their resiliency in an age of AI slop and attacks against those who investigate accuracy.
fullfact.org/technology/m...
fullfact.org/technology/m...
Mis(sing) information: The impact of disappearing archives and data sources – Full Fact
Discover how digital decay and disappearing archives weaken public scrutiny and fuel misinformation.
fullfact.org
July 25, 2025 at 10:53 AM
I wrote somethingfor @fullfact.org about the ways in which the disappearing archive makes their work even harder but more important. I'm a trustee & continue to be amazed at their resiliency in an age of AI slop and attacks against those who investigate accuracy.
fullfact.org/technology/m...
fullfact.org/technology/m...
A big retrograde step from Google and one delivered with precious little transparency. Very disappointing.
Google has announced that it is de-prioritising fact checks.
This means reliable fact checks from credible organisations might get buried deeper in your search results.
Our blog on this: fullfact.org/technology/t...
This means reliable fact checks from credible organisations might get buried deeper in your search results.
Our blog on this: fullfact.org/technology/t...
June 26, 2025 at 12:20 PM
A big retrograde step from Google and one delivered with precious little transparency. Very disappointing.
A valuable reminder of the harmful consequences of online misinformation.
He thought he was making the right choice. He wasn’t.
John’s story, told by a cardiologist, exposes the real-life harm health misinformation can cause.
When facts are ignored, lives can be put at risk.
John’s story, told by a cardiologist, exposes the real-life harm health misinformation can cause.
When facts are ignored, lives can be put at risk.
John’s story: when health misinformation leads to harm – Full Fact
Over the years, we’ve checked a number of false and misleading claims about statins.
buff.ly
June 20, 2025 at 11:17 AM
A valuable reminder of the harmful consequences of online misinformation.
We’re seeing an exponential rise in manipulated AI content masquerading as genuine footage - particularly around big news events.
An image of severely damaged planes has been shared online with claims it shows Tel Aviv’s airport after being attacked by Iran.
But this picture isn’t real. It’s a screenshot of a video that has likely been created with artificial intelligence.
buff.ly/QjMXYgM
But this picture isn’t real. It’s a screenshot of a video that has likely been created with artificial intelligence.
buff.ly/QjMXYgM
Likely AI image of destroyed planes shared with claims it shows Tel Aviv airport – Full Fact
The picture appears to be a screenshot of a TikTok video, which has the hallmarks of being generated with artificial intelligence.
fullfact.org
June 16, 2025 at 6:07 PM
We’re seeing an exponential rise in manipulated AI content masquerading as genuine footage - particularly around big news events.
Reposted by Mark Frankel
We’ve fact checked claims from today’s Spending Review on:
💷 departmental budgets
🧮 fiscal rules
🏥 NHS appointments
🚔 policing
…and much more.
See our full round-up 👇
💷 departmental budgets
🧮 fiscal rules
🏥 NHS appointments
🚔 policing
…and much more.
See our full round-up 👇
2025 Spending Review: fact checked – Full Fact
We’ve taken a look at key claims from the Labour government’s first Spending Review.
buff.ly
June 11, 2025 at 7:00 PM
We’ve fact checked claims from today’s Spending Review on:
💷 departmental budgets
🧮 fiscal rules
🏥 NHS appointments
🚔 policing
…and much more.
See our full round-up 👇
💷 departmental budgets
🧮 fiscal rules
🏥 NHS appointments
🚔 policing
…and much more.
See our full round-up 👇
It took a freedom of information request to get there but great to see validation of work from @leobenedictus.bsky.social and our @fullfact.org team here:
news.sky.com/story/labour...
#FactsMatter
#FullFact
news.sky.com/story/labour...
#FactsMatter
#FullFact
Labour say there's been a 'massive increase' in NHS appointments - this begs to differ
Keir Starmer made slashing NHS waiting times one of his priorities, and his Labour government has already claimed it as one of its biggest achievements so far. But new data tells a different story - a...
news.sky.com
May 23, 2025 at 6:53 AM
It took a freedom of information request to get there but great to see validation of work from @leobenedictus.bsky.social and our @fullfact.org team here:
news.sky.com/story/labour...
#FactsMatter
#FullFact
news.sky.com/story/labour...
#FactsMatter
#FullFact
Reposted by Mark Frankel
Today we launch our report on the rising threat of misinformation in the UK—featuring expert essays and a new rating system assessing policy, platforms, and progress in tackling false information online.
Read it here: buff.ly/Uz6pzTJ
Read it here: buff.ly/Uz6pzTJ
May 13, 2025 at 9:50 AM
Today we launch our report on the rising threat of misinformation in the UK—featuring expert essays and a new rating system assessing policy, platforms, and progress in tackling false information online.
Read it here: buff.ly/Uz6pzTJ
Read it here: buff.ly/Uz6pzTJ
Reposted by Mark Frankel
Is Reform UK now the ‘main opposition’ to the government, as Nigel Farage claimed after his party picked up the most seats at last week’s local elections?
We’ve looked at different ways political parties’ strength can be compared.
We’ve looked at different ways political parties’ strength can be compared.
Is Reform UK now the government’s ‘main opposition’? – Full Fact
Reform UK leader Nigel Farage made that claim after his party picked up the most seats in last week’s local elections. We’ve looked at different ways political parties’ strength can be compared.
buff.ly
May 9, 2025 at 4:53 PM
Is Reform UK now the ‘main opposition’ to the government, as Nigel Farage claimed after his party picked up the most seats at last week’s local elections?
We’ve looked at different ways political parties’ strength can be compared.
We’ve looked at different ways political parties’ strength can be compared.
Reposted by Mark Frankel
We’re committed to helping people distinguish between fact and fiction. Please support us in our fight for a better information environment.
🔄 Repost this video
📩 Subscribe to our newsletter: mailchi.mp/fullfact/fac...
🗣️Tell the world why #FactsMatter
🔄 Repost this video
📩 Subscribe to our newsletter: mailchi.mp/fullfact/fac...
🗣️Tell the world why #FactsMatter
March 31, 2025 at 11:00 AM
We’re committed to helping people distinguish between fact and fiction. Please support us in our fight for a better information environment.
🔄 Repost this video
📩 Subscribe to our newsletter: mailchi.mp/fullfact/fac...
🗣️Tell the world why #FactsMatter
🔄 Repost this video
📩 Subscribe to our newsletter: mailchi.mp/fullfact/fac...
🗣️Tell the world why #FactsMatter
Reposted by Mark Frankel
Our response to Meta’s announcement that it will begin testing Community Notes in the US from 18 March, and its expectation for the system to be ‘less biased’ than its Third Party Fact Checking Programme.
Full Fact responds to Meta’s Community Notes Plan - Full Fact
Today, Meta has published details of their community notes programme.
Meta’s proposed system will be rolled out on March 18 and will be based on X’s community notes model.
fullfact.org
March 13, 2025 at 3:59 PM
Our response to Meta’s announcement that it will begin testing Community Notes in the US from 18 March, and its expectation for the system to be ‘less biased’ than its Third Party Fact Checking Programme.
Reposted by Mark Frankel
An important report from our friends Maldita on the impact of fact checkers in X's community notes.
(TL;DR—Fact checking organisations are the third most used
reference globally when someone proposes a community
note on X, only behind X itself and Wikipedia.)
(TL;DR—Fact checking organisations are the third most used
reference globally when someone proposes a community
note on X, only behind X itself and Wikipedia.)
files.maldita.es
February 13, 2025 at 3:29 PM
An important report from our friends Maldita on the impact of fact checkers in X's community notes.
(TL;DR—Fact checking organisations are the third most used
reference globally when someone proposes a community
note on X, only behind X itself and Wikipedia.)
(TL;DR—Fact checking organisations are the third most used
reference globally when someone proposes a community
note on X, only behind X itself and Wikipedia.)
There are real-world consequences to Meta curtailing its fact checking program.
Here’s why 👇
www.poynter.org/ifcn/2025/an...
An open letter to Mark Zuckerberg from the world’s fact-checkers, nine years later - Poynter
From person-to-person coaching and intensive hands-on seminars to interactive online courses and media reporting, Poynter helps journalists sharpen skills and elevate storytelling throughout their car...
www.poynter.org
January 10, 2025 at 9:21 AM
There are real-world consequences to Meta curtailing its fact checking program.
Here’s why 👇
www.poynter.org/ifcn/2025/an...
Reposted by Mark Frankel
NEW: Platformer has obtained the dehumanizing new guidelines moderating what people can now say about trans people on Facebook and Instagram. Employees tell me these changes are likely to inspire more violence against LGBT people: www.platformer.news/meta-new-tra...
January 10, 2025 at 1:06 AM
NEW: Platformer has obtained the dehumanizing new guidelines moderating what people can now say about trans people on Facebook and Instagram. Employees tell me these changes are likely to inspire more violence against LGBT people: www.platformer.news/meta-new-tra...
Recruitment Alert!
📹 We’re looking for a self-starting and talented Video Producer.
This is a new role and ideal for someone looking for a first job.
Take a look if you share Full Fact’s commitment to fighting misinfo & making complex topics accessible.
fullfact.teamtailor.com/jobs/5359685...
📹 We’re looking for a self-starting and talented Video Producer.
This is a new role and ideal for someone looking for a first job.
Take a look if you share Full Fact’s commitment to fighting misinfo & making complex topics accessible.
fullfact.teamtailor.com/jobs/5359685...
Video Producer - Full Fact
If you’re passionate about video storytelling and love making complex topics clear, accessible and engaging then this could be the role for you.
fullfact.teamtailor.com
December 18, 2024 at 12:14 PM
Recruitment Alert!
📹 We’re looking for a self-starting and talented Video Producer.
This is a new role and ideal for someone looking for a first job.
Take a look if you share Full Fact’s commitment to fighting misinfo & making complex topics accessible.
fullfact.teamtailor.com/jobs/5359685...
📹 We’re looking for a self-starting and talented Video Producer.
This is a new role and ideal for someone looking for a first job.
Take a look if you share Full Fact’s commitment to fighting misinfo & making complex topics accessible.
fullfact.teamtailor.com/jobs/5359685...
Reposted by Mark Frankel
🌍 Misinformation is a global issue, but Full Fact has built AI tools to tackle it 💪
Discover how Full Fact AI supported African fact checkers during a critical year of elections: fullfact.org/blog/2024/de...
Discover how Full Fact AI supported African fact checkers during a critical year of elections: fullfact.org/blog/2024/de...
December 13, 2024 at 1:14 PM
🌍 Misinformation is a global issue, but Full Fact has built AI tools to tackle it 💪
Discover how Full Fact AI supported African fact checkers during a critical year of elections: fullfact.org/blog/2024/de...
Discover how Full Fact AI supported African fact checkers during a critical year of elections: fullfact.org/blog/2024/de...
Reposted by Mark Frankel
🚨 New job alert 🚨
Full Fact is recruiting for a Policy Manager to lead on our work combatting misinformation. If you want to work on shaping and advocating for Full Fact’s policy positions and achieving real-world change, this is the role for you.
Full Fact is recruiting for a Policy Manager to lead on our work combatting misinformation. If you want to work on shaping and advocating for Full Fact’s policy positions and achieving real-world change, this is the role for you.
Policy Manager (Misinformation) - Full Fact
We are recruiting for a Policy Manager to lead on our work combatting misinformation.
fullfact.teamtailor.com
December 10, 2024 at 10:00 AM
🚨 New job alert 🚨
Full Fact is recruiting for a Policy Manager to lead on our work combatting misinformation. If you want to work on shaping and advocating for Full Fact’s policy positions and achieving real-world change, this is the role for you.
Full Fact is recruiting for a Policy Manager to lead on our work combatting misinformation. If you want to work on shaping and advocating for Full Fact’s policy positions and achieving real-world change, this is the role for you.
Reposted by Mark Frankel
Prime Minister Keir Starmer has just started setting out his ‘Plan for Change’ and new government 'milestones'.
We're already tracking the government’s delivery on its manifesto pledges and we’ll update our tracker to reflect what the PM sets out today.
We're already tracking the government’s delivery on its manifesto pledges and we’ll update our tracker to reflect what the PM sets out today.
Government Tracker - Full Fact
Full Fact is monitoring the government’s delivery on its promises
fullfact.org
December 5, 2024 at 11:18 AM
Prime Minister Keir Starmer has just started setting out his ‘Plan for Change’ and new government 'milestones'.
We're already tracking the government’s delivery on its manifesto pledges and we’ll update our tracker to reflect what the PM sets out today.
We're already tracking the government’s delivery on its manifesto pledges and we’ll update our tracker to reflect what the PM sets out today.