Marketing Science Lab 🎧
@marketingsciencelab.org
Decoding the science of digital persuasion, one episode at the time. Open Educational Resource (OER), dedicated to democratizing access to academic marketing research.
Translating research findings into practical, actionable, & relatable insights.
Translating research findings into practical, actionable, & relatable insights.
The interplay between authenticity & manipulative intent is intricate, demands careful handling.
November 26, 2024 at 12:49 PM
The interplay between authenticity & manipulative intent is intricate, demands careful handling.
posing a challenge for marketers. Key findings indicate that while disclosures may improve authenticity and brand attitudes, they can also lead to perceptions of manipulation, potentially damaging brand perception.
#InfluencerMarketing
#InfluencerMarketing
November 26, 2024 at 12:49 PM
posing a challenge for marketers. Key findings indicate that while disclosures may improve authenticity and brand attitudes, they can also lead to perceptions of manipulation, potentially damaging brand perception.
#InfluencerMarketing
#InfluencerMarketing