Marketing Science Lab 🎧
@marketingsciencelab.org
Decoding the science of digital persuasion, one episode at the time. Open Educational Resource (OER), dedicated to democratizing access to academic marketing research.
Translating research findings into practical, actionable, & relatable insights.
Translating research findings into practical, actionable, & relatable insights.
Power Dynamics & Paychecks: Why Some Couples Splurge After Financial WinsSource: Nikolova, H., & Nenkov, G. Y. (2022). We Succeeded Together, Now What: Relationship Power and Sequential Decisions in Couples’ Joint Goal Pursuits. Journal of Marketing Research, 59(2), 271-289.
February 16, 2025 at 9:08 PM
Power Dynamics & Paychecks: Why Some Couples Splurge After Financial WinsSource: Nikolova, H., & Nenkov, G. Y. (2022). We Succeeded Together, Now What: Relationship Power and Sequential Decisions in Couples’ Joint Goal Pursuits. Journal of Marketing Research, 59(2), 271-289.
Mirror, Mirror on My Feed: Future Self-Images and Consumer Choice in the Digital AgeSource: Taylor, A. and Carlson, J. (2025), Comparing Who We Are to Who We Could Be: How Future Self-Images Influence Consumer Choices. Psychology & Marketing.
February 9, 2025 at 5:31 AM
Mirror, Mirror on My Feed: Future Self-Images and Consumer Choice in the Digital AgeSource: Taylor, A. and Carlson, J. (2025), Comparing Who We Are to Who We Could Be: How Future Self-Images Influence Consumer Choices. Psychology & Marketing.
Social Media Gospel or Marketing Fact? Untangling Brand Benefits in the Digital Age
Source: Mathai, S., Kumar, S., Sreen, N. and Jeswani, S. (2025), "Are social media marketing activities reaping benefits for brands? The moderating role of education", Marketing Intelligence & Planning
Source: Mathai, S., Kumar, S., Sreen, N. and Jeswani, S. (2025), "Are social media marketing activities reaping benefits for brands? The moderating role of education", Marketing Intelligence & Planning
January 26, 2025 at 1:01 AM
Social Media Gospel or Marketing Fact? Untangling Brand Benefits in the Digital Age
Source: Mathai, S., Kumar, S., Sreen, N. and Jeswani, S. (2025), "Are social media marketing activities reaping benefits for brands? The moderating role of education", Marketing Intelligence & Planning
Source: Mathai, S., Kumar, S., Sreen, N. and Jeswani, S. (2025), "Are social media marketing activities reaping benefits for brands? The moderating role of education", Marketing Intelligence & Planning
Decoding Meme Magic: How Brands Win Your LoveSource: Kim, M. and Baek, T.H. (2025), "Fostering brand love through branded memes on social media", Journal of Product & Brand Management, Vol. ahead-of-print No. ahead-of-print.
January 19, 2025 at 10:30 AM
Decoding Meme Magic: How Brands Win Your LoveSource: Kim, M. and Baek, T.H. (2025), "Fostering brand love through branded memes on social media", Journal of Product & Brand Management, Vol. ahead-of-print No. ahead-of-print.
Serving with Purpose: How Strong Brands Keep Volunteers Coming BackSource: Wymer, W., & Čačija, L. N. (2025). Brand Strength’s Influence on Volunteers’ Retention and Support Intentions. Journal of Nonprofit & Public Sector Marketing, 1–35.
January 12, 2025 at 10:30 AM
Serving with Purpose: How Strong Brands Keep Volunteers Coming BackSource: Wymer, W., & Čačija, L. N. (2025). Brand Strength’s Influence on Volunteers’ Retention and Support Intentions. Journal of Nonprofit & Public Sector Marketing, 1–35.
Unleash Your Inner Inventor in 2025: How Self-Focused Ideas Can Conquer the MarketSource: Wang, H.S., Yim, C.K.(. Shifting perspectives: How communicating user innovations’ self-focus enhances adoption. J. of the Acad. Mark. Sci. (2024).
December 29, 2024 at 10:30 AM
Unleash Your Inner Inventor in 2025: How Self-Focused Ideas Can Conquer the MarketSource: Wang, H.S., Yim, C.K.(. Shifting perspectives: How communicating user innovations’ self-focus enhances adoption. J. of the Acad. Mark. Sci. (2024).
Unwrapping Value: How More Choices Increase Perceived Worth -Even for Holiday Gifts!Source: Chan, E.Y. (2024), Choice, Psychological Ownership, and Option Valuation. Psychology & Marketing.
December 22, 2024 at 2:33 AM
Unwrapping Value: How More Choices Increase Perceived Worth -Even for Holiday Gifts!Source: Chan, E.Y. (2024), Choice, Psychological Ownership, and Option Valuation. Psychology & Marketing.
The Science Behind Last-Minute Holiday Shopping: Why Limited-Time Deals and Credit Cards Make Us Spend MoreSource: Kathuria, A. and Bakshi, A. (2024), "Unveiling the dynamics that shape online impulse buying behavior", Journal of Research in Interactive Marketing,
December 15, 2024 at 2:33 AM
The Science Behind Last-Minute Holiday Shopping: Why Limited-Time Deals and Credit Cards Make Us Spend MoreSource: Kathuria, A. and Bakshi, A. (2024), "Unveiling the dynamics that shape online impulse buying behavior", Journal of Research in Interactive Marketing,
Star Power vs. Search Power: The Spotify Playlist ShowdownSource: Max J. Pachali, Hannes Datta (2024) What Drives Demand for Playlists on Spotify?. Marketing Science 0(0).
December 8, 2024 at 4:27 AM
Star Power vs. Search Power: The Spotify Playlist ShowdownSource: Max J. Pachali, Hannes Datta (2024) What Drives Demand for Playlists on Spotify?. Marketing Science 0(0).
Exploring Practitioner Theories in Modern Media Strategy: Influences Transforming the Field and Their Associated Challenges
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December 2, 2024 at 11:43 PM
Exploring Practitioner Theories in Modern Media Strategy: Influences Transforming the Field and Their Associated Challenges
This article explores advancements in probabilistic machine learning for understanding consumer behavior and decision-making processes. It highlights innovative modeling techniques that enhance predictions of consumer choices, offering valuable insights … https://www.sciencedirect.com/science/artic…
December 2, 2024 at 12:47 PM
This article explores advancements in probabilistic machine learning for understanding consumer behavior and decision-making processes. It highlights innovative modeling techniques that enhance predictions of consumer choices, offering valuable insights … https://www.sciencedirect.com/science/artic…
Decentralized Finance (DeFi) and Non-Fungible Tokens (NFTs) are reshaping value creation and ownership through blockchain, promoting transparency and direct asset management. These shifts highlight community-driven economic models and necessitate new val… https://www.sciencedirect.com/science/artic…
December 1, 2024 at 11:29 PM
Decentralized Finance (DeFi) and Non-Fungible Tokens (NFTs) are reshaping value creation and ownership through blockchain, promoting transparency and direct asset management. These shifts highlight community-driven economic models and necessitate new val… https://www.sciencedirect.com/science/artic…
Self‐Comparing With Virtual Influencers: Effects on Followers' Wellbeing
December 1, 2024 at 12:03 PM
Self‐Comparing With Virtual Influencers: Effects on Followers' Wellbeing
Discover the impact of Bounded Social Media Places (BSMPs) on digital marketing! Dive into how private spaces like closed Facebook groups and invite-only Discord servers are reshaping user interaction and content consumption. Explore both challenges and opportunities for marketers. #DigitalMarketing
The Power of Bounded Social Media Places: New Frontiers in Digital Marketing
Marketing Science Lab · Episode
open.spotify.com
November 30, 2024 at 11:29 PM
Discover the impact of Bounded Social Media Places (BSMPs) on digital marketing! Dive into how private spaces like closed Facebook groups and invite-only Discord servers are reshaping user interaction and content consumption. Explore both challenges and opportunities for marketers. #DigitalMarketing
When Black Friday Goes Digital: Understanding the Evolution of Shopping BehaviorSource: Lee, J., Kim, M., & Lennon, S. J. (2024). Black Friday shopping has moved online. Has BF misbehavior followed? Journal of Global Fashion Marketing, 1–19.
November 30, 2024 at 6:54 PM
When Black Friday Goes Digital: Understanding the Evolution of Shopping BehaviorSource: Lee, J., Kim, M., & Lennon, S. J. (2024). Black Friday shopping has moved online. Has BF misbehavior followed? Journal of Global Fashion Marketing, 1–19.
Changing Nature of Consumer Values Toward Negative Word of Mouth: Voice and Risk Avoidance as Moderators
November 30, 2024 at 12:01 PM
Changing Nature of Consumer Values Toward Negative Word of Mouth: Voice and Risk Avoidance as Moderators
In this episode, we explore a study challenging the idea that all caps in ads are effective. Analyzing 700 ads from Cosmopolitan, Runner's World, and National Geographic, the study reveals high capitalization rates. But does it really boost appeal?
Let's find out! #Typography #Advertising
Let's find out! #Typography #Advertising
Headlines that Hit: The Science Behind Letter Case in Advertising
Marketing Science Lab · Episode
open.spotify.com
November 30, 2024 at 1:07 AM
In this episode, we explore a study challenging the idea that all caps in ads are effective. Analyzing 700 ads from Cosmopolitan, Runner's World, and National Geographic, the study reveals high capitalization rates. But does it really boost appeal?
Let's find out! #Typography #Advertising
Let's find out! #Typography #Advertising
Can relationship marketing of youth hostels nudge customer engagement?
November 29, 2024 at 12:19 PM
Can relationship marketing of youth hostels nudge customer engagement?
Discover the power of brand teasing! By blending humor and mild provocation, brands like Wendy's and RyanAir create stronger consumer bonds. But remember, balance is key—prosocial teasing strengthens ties, while antisocial teasing can hurt perception. #BrandTeasing #MarketingScience
From Jokes to Loyalty: How Brand Teasing Transforms Marketing Strategies
Marketing Science Lab · Episode
open.spotify.com
November 29, 2024 at 12:09 AM
Discover the power of brand teasing! By blending humor and mild provocation, brands like Wendy's and RyanAir create stronger consumer bonds. But remember, balance is key—prosocial teasing strengthens ties, while antisocial teasing can hurt perception. #BrandTeasing #MarketingScience
Impact of peer-to-peer online experience on cultural tourism marketing
November 28, 2024 at 12:04 PM
Impact of peer-to-peer online experience on cultural tourism marketing
Discover the surprising benefits of "good" friction in customer experiences. New research reveals that not all friction is bad—some can boost value and create memorable interactions. Dive into the latest insights on friction's role in customer journeys! #CustomerExperience #MarketingScience
Rethinking Friction in Customer Experience: When Effort Enhances Value
Marketing Science Lab · Episode
open.spotify.com
November 27, 2024 at 11:33 PM
Discover the surprising benefits of "good" friction in customer experiences. New research reveals that not all friction is bad—some can boost value and create memorable interactions. Dive into the latest insights on friction's role in customer journeys! #CustomerExperience #MarketingScience
Heterogeneity of tourists’ destination brand experiences: A segmentation analysis
November 27, 2024 at 12:25 PM
Heterogeneity of tourists’ destination brand experiences: A segmentation analysis
Discover how political beliefs influence ad clicks! A study in the Journal of Advertising reveals conservatives are more likely to click search ads than liberals. This insight can help marketers optimize strategies. #AdvertisingInsights #MarketingResearch
The Politics of Search: How Consumer Ideology Impacts Ad Clicks
Marketing Science Lab · Episode
open.spotify.com
November 27, 2024 at 12:03 AM
Discover how political beliefs influence ad clicks! A study in the Journal of Advertising reveals conservatives are more likely to click search ads than liberals. This insight can help marketers optimize strategies. #AdvertisingInsights #MarketingResearch
New research in the Journal of Research in Interactive Marketing explores how influencer marketing disclosures impact brand perception and consumer trust. The study reveals a paradox: disclosures can enhance an influencer's authenticity but also trigger skepticism about manipulative motives,
Unmasking the Paradox of Influencer Marketing Disclosures: Balancing Authenticity and Skepticism
New research reveals the complex effects of sponsorship transparency on brand perceptions and consumer trust
www.marketingsciencelab.org
November 26, 2024 at 12:49 PM
New research in the Journal of Research in Interactive Marketing explores how influencer marketing disclosures impact brand perception and consumer trust. The study reveals a paradox: disclosures can enhance an influencer's authenticity but also trigger skepticism about manipulative motives,
Discover what drives users to share non-traditional content online! From self-expression to discovery, learn how these motivations can elevate your content strategy. Dive into our latest episode of Marketing Science Lab for insights. #DigitalSharing #MarketingInsights
How to Boost Content Sharing: 6 Proven Motivators That Drive User Engagement
Marketing Science Lab · Episode
open.spotify.com
November 25, 2024 at 11:43 PM
Discover what drives users to share non-traditional content online! From self-expression to discovery, learn how these motivations can elevate your content strategy. Dive into our latest episode of Marketing Science Lab for insights. #DigitalSharing #MarketingInsights