Mark Campbell
@markcampbell.bsky.social
Enrollment management consultant
Higher education thinker
The admissions-financial aid relationship
Marketing-communication
Dog-lover
Lyricist/guitar player
Old Volvo lover
Bi-coastal.
#Academicsky #edusky #emchat Reach me at: www.CampbellSchreiber.com
Higher education thinker
The admissions-financial aid relationship
Marketing-communication
Dog-lover
Lyricist/guitar player
Old Volvo lover
Bi-coastal.
#Academicsky #edusky #emchat Reach me at: www.CampbellSchreiber.com
Reposted by Mark Campbell
Every institution must have a long range Strategic Enrollment Plan that guides recruitment (including marketing, financial aid, and more) and retention for years to come. We believe in 2 key tenets to develop and preserve institutional vibrancy. Click for that info:
campbellschreiber.com/Blog
campbellschreiber.com/Blog
Blog — Campbell Schreiber LLC
Writing by Mark Campbell and Rachel Schreiber In the face of significant enrollment challenges, what steps are colleges taking to proactively respond to the...
campbellschreiber.com
November 30, 2025 at 10:19 PM
Every institution must have a long range Strategic Enrollment Plan that guides recruitment (including marketing, financial aid, and more) and retention for years to come. We believe in 2 key tenets to develop and preserve institutional vibrancy. Click for that info:
campbellschreiber.com/Blog
campbellschreiber.com/Blog
This is getting so serious that I can clearly envision schools saying to themselves in 2030, "if only we had taken action back in 2025-26." #emchat
A large number of institutions will close in the next ten years because of dwindling enrollment. We believe that decisive action, right now, can help you avoid this outcome. What should you do? These are 2 key tenets to develop and preserve institutional vibrancy:
campbellschreiber.com/blog
campbellschreiber.com/blog
Blog — Campbell Schreiber LLC
Writing by Mark Campbell and Rachel Schreiber In the face of significant enrollment challenges, what steps are colleges taking to proactively respond to the...
campbellschreiber.com
November 11, 2025 at 7:59 PM
This is getting so serious that I can clearly envision schools saying to themselves in 2030, "if only we had taken action back in 2025-26." #emchat
We wrote a little something about what colleges need to do to proactively respond to one of the most challenging moments ever in higher education.
New blog post on the website today: campbellschreiber.com/Blog
At Campbell Schreiber, we specialize in assisting institutions to proactively respond to the current climate.
We believe in two key tenets to develop and preserve institutional vibrancy. Click on the link for that info!
At Campbell Schreiber, we specialize in assisting institutions to proactively respond to the current climate.
We believe in two key tenets to develop and preserve institutional vibrancy. Click on the link for that info!
Blog — Campbell Schreiber LLC
Writing by Mark Campbell and Rachel Schreiber In the face of significant enrollment challenges, what steps are colleges taking to proactively respond to the...
campbellschreiber.com
November 1, 2025 at 12:52 AM
We wrote a little something about what colleges need to do to proactively respond to one of the most challenging moments ever in higher education.
June 27, 2025 at 5:07 AM
I wrote this six months ago. My crystal ball is obviously working but I'm not making predictions on the stock market. I do however know who will not win the World Series. Guess! First correct answer gets a free stock tip. 🤣🤣🤣 #emchat #international
How are you positioning international student enrollment over the next 4 years and, importantly, what is Plan B if things go south? It's (past) time to put this on campus leadership radar especially if Int students represent a significant portion on your total. Don't get caught flat-footed! #emchat
June 20, 2025 at 7:30 PM
I wrote this six months ago. My crystal ball is obviously working but I'm not making predictions on the stock market. I do however know who will not win the World Series. Guess! First correct answer gets a free stock tip. 🤣🤣🤣 #emchat #international
For at least 20 years, maybe more, we haven't used the term "foreign students." They are international students. I looked up "foreign." Multiple definitions, of course, but one of them is "strange and unfamiliar." Just something to keep in mind. Education media: please take note. #npr #nyt #emchat
June 20, 2025 at 7:15 PM
My partner @rachelschreiber.bsky.social and I penned something today.
We wrote a little something on Linkedin - what should institutions be doing to respond to the current moment?
www.linkedin.com/posts/campbe...
www.linkedin.com/posts/campbe...
Shifting higher education policies and the near certain enrollment impacts… | Campbell Schreiber
We wrote a little something about the current moment, its likely impact on college enrollment and what your school should be doing now...
www.linkedin.com
May 21, 2025 at 4:28 AM
My partner @rachelschreiber.bsky.social and I penned something today.
This is a nuance that is so frequently lost by anyone outside higher ed when describing college pricing @rosehorowitch.bsky.social covers it nicely. In short, for decades, the majority of colleges have not been able to grow net tuition revenue regardless of what the sticker price may say.
#emchat
#emchat
April 30, 2025 at 2:52 PM
This is a nuance that is so frequently lost by anyone outside higher ed when describing college pricing @rosehorowitch.bsky.social covers it nicely. In short, for decades, the majority of colleges have not been able to grow net tuition revenue regardless of what the sticker price may say.
#emchat
#emchat
April 29, 2025 at 4:22 AM
Will be very interesting to see how they respond to a call/demand for massive admissions reform. Letter suggests they are currently not compliant with some element of federal law. Fascinating.
I’m told this is a real letter. It basically says, “We’ll destroy Columbia unless you destroy it first.”
March 14, 2025 at 3:32 AM
Will be very interesting to see how they respond to a call/demand for massive admissions reform. Letter suggests they are currently not compliant with some element of federal law. Fascinating.
If the Liberals win the next election in #Canada it will be because a) Trudeau resigned b) the party chose Carney and c) tariffs - which have unified the country and put the Conservatives in a huge bind. Canadians are now so angry there is almost no way they will elect a right wing gov't.
#tariffs
#tariffs
March 11, 2025 at 6:26 AM
Really impressed with how many great things are happening in #Cleveland.
The weather though? It was a bit gray yesterday and a blustery 10 degrees. How gray? So gray that this is not a black and white photo.
The weather though? It was a bit gray yesterday and a blustery 10 degrees. How gray? So gray that this is not a black and white photo.
February 21, 2025 at 1:15 PM
Really impressed with how many great things are happening in #Cleveland.
The weather though? It was a bit gray yesterday and a blustery 10 degrees. How gray? So gray that this is not a black and white photo.
The weather though? It was a bit gray yesterday and a blustery 10 degrees. How gray? So gray that this is not a black and white photo.
January 5, 2025 at 12:27 AM
Fortunately, I've had the pleasure of working for Presidents who were unwilling to delve into this practice. In some ways this is one of the worst practices we have in the admissions world. #emchat
www.nytimes.com/2024/12/17/u...
www.nytimes.com/2024/12/17/u...
Lawsuit Accuses Georgetown of Admitting Students Based Solely on Wealth (Gift Article)
The schools were accused of giving special treatment to wealthy students who might not otherwise have been admitted.
www.nytimes.com
December 18, 2024 at 3:55 AM
Fortunately, I've had the pleasure of working for Presidents who were unwilling to delve into this practice. In some ways this is one of the worst practices we have in the admissions world. #emchat
www.nytimes.com/2024/12/17/u...
www.nytimes.com/2024/12/17/u...
No drones out this way. As a former Jersey guy, I'm going to accept this trade off. (Cali pizza 🍕 is usually not terrific but on balance I'm still Team West Coast).
December 17, 2024 at 10:46 PM
No drones out this way. As a former Jersey guy, I'm going to accept this trade off. (Cali pizza 🍕 is usually not terrific but on balance I'm still Team West Coast).
There is a classic dilemma for budget challenged institutions who are tuition dependent. On the one hand, they must be prudent with every dollar especially if money is tight. On the other, is this really the time and place to reduce expenditures on recruitment? (My answer to follow). #emchat
December 14, 2024 at 8:00 PM
There is a classic dilemma for budget challenged institutions who are tuition dependent. On the one hand, they must be prudent with every dollar especially if money is tight. On the other, is this really the time and place to reduce expenditures on recruitment? (My answer to follow). #emchat
How are you positioning international student enrollment over the next 4 years and, importantly, what is Plan B if things go south? It's (past) time to put this on campus leadership radar especially if Int students represent a significant portion on your total. Don't get caught flat-footed! #emchat
December 9, 2024 at 1:07 AM
How are you positioning international student enrollment over the next 4 years and, importantly, what is Plan B if things go south? It's (past) time to put this on campus leadership radar especially if Int students represent a significant portion on your total. Don't get caught flat-footed! #emchat
My partner @rachelschreiber.bsky.social and I wrote a little something.
I've never been a fan of scare tactics but as most of you know, higher ed does not have a strong tradition of enrollment planning and for many schools, time is clearly of the essence...
www.insidehighered.com/opinion/view...
I've never been a fan of scare tactics but as most of you know, higher ed does not have a strong tradition of enrollment planning and for many schools, time is clearly of the essence...
www.insidehighered.com/opinion/view...
Enrollment planning in the specter of closure (opinion)
Misunderstandings about enrollment management and changing student needs can make a bad situation worse, Mark Campbell and Rachel Schreiber write.
www.insidehighered.com
December 3, 2024 at 3:02 AM
My partner @rachelschreiber.bsky.social and I wrote a little something.
I've never been a fan of scare tactics but as most of you know, higher ed does not have a strong tradition of enrollment planning and for many schools, time is clearly of the essence...
www.insidehighered.com/opinion/view...
I've never been a fan of scare tactics but as most of you know, higher ed does not have a strong tradition of enrollment planning and for many schools, time is clearly of the essence...
www.insidehighered.com/opinion/view...
You have 30 seconds (max). Can you persuade me to listen for another 3 minutes? This is the reality of in person work at a college fair or school visit when students and parents don't know your school. Have you armed your admission staff and faculty with the 30 seconds they need? #emchat #emconsult
November 23, 2024 at 10:07 PM
You have 30 seconds (max). Can you persuade me to listen for another 3 minutes? This is the reality of in person work at a college fair or school visit when students and parents don't know your school. Have you armed your admission staff and faculty with the 30 seconds they need? #emchat #emconsult
Hoping to join this discussion with colleagues tomorrow night!
The first Bluesky #EMChat will kick off at 9:00 PM Eastern this Wednesday. We're talking about all things new: strategies, technologies, and trends. Join in the discussion and make some connections. Be sure to invite your early to mid-career colleagues too!
November 20, 2024 at 1:36 AM
Hoping to join this discussion with colleagues tomorrow night!
If you've had a problem with your car for ~5 years and you cannot:
A) fix it or
B) even figure out what the problem is...but
C) you never give up
And then, it suddenly reveals itself to be something quite repairable...your day is made.
Just wondering if this is applicable to any other setting? 😎
A) fix it or
B) even figure out what the problem is...but
C) you never give up
And then, it suddenly reveals itself to be something quite repairable...your day is made.
Just wondering if this is applicable to any other setting? 😎
November 18, 2024 at 8:59 PM
If you've had a problem with your car for ~5 years and you cannot:
A) fix it or
B) even figure out what the problem is...but
C) you never give up
And then, it suddenly reveals itself to be something quite repairable...your day is made.
Just wondering if this is applicable to any other setting? 😎
A) fix it or
B) even figure out what the problem is...but
C) you never give up
And then, it suddenly reveals itself to be something quite repairable...your day is made.
Just wondering if this is applicable to any other setting? 😎
A quick trip the ocean to prepare for a full week ahead. Sunday nights can be a great time to appreciate the opportunities in your life. Let's go!
November 18, 2024 at 6:57 AM
A quick trip the ocean to prepare for a full week ahead. Sunday nights can be a great time to appreciate the opportunities in your life. Let's go!
November 16, 2024 at 9:57 PM