Marc Bitanga
@marcbitanga.bsky.social
Fractional CMO @ Tenfold
AI Marketing @ Squeeze the Funnel
4x Marketing Exec | Ex SAP, EA Sports & Hootsuite
AI Marketing @ Squeeze the Funnel
4x Marketing Exec | Ex SAP, EA Sports & Hootsuite
Thanks @jayacunzo.com this is so relatable.
Curious, how did you find newsletter content market fit?
Was it trial and error or a more deliberate approach?
Curious, how did you find newsletter content market fit?
Was it trial and error or a more deliberate approach?
December 20, 2024 at 6:52 PM
Thanks @jayacunzo.com this is so relatable.
Curious, how did you find newsletter content market fit?
Was it trial and error or a more deliberate approach?
Curious, how did you find newsletter content market fit?
Was it trial and error or a more deliberate approach?
I dunno.
I *could* be totally way off…but I thought that was called “marketing” 😆
In all seriousness, we probably refer to it as influencer marketing + WOM marketing + PR.
Yeah, we’re going to need a catchy name for it. 🤔
I *could* be totally way off…but I thought that was called “marketing” 😆
In all seriousness, we probably refer to it as influencer marketing + WOM marketing + PR.
Yeah, we’re going to need a catchy name for it. 🤔
December 20, 2024 at 2:19 AM
I dunno.
I *could* be totally way off…but I thought that was called “marketing” 😆
In all seriousness, we probably refer to it as influencer marketing + WOM marketing + PR.
Yeah, we’re going to need a catchy name for it. 🤔
I *could* be totally way off…but I thought that was called “marketing” 😆
In all seriousness, we probably refer to it as influencer marketing + WOM marketing + PR.
Yeah, we’re going to need a catchy name for it. 🤔
You’ve pretty much described all of my 40’s 😆
December 15, 2024 at 7:21 PM
You’ve pretty much described all of my 40’s 😆
You do what you gots to do 🤷🏻♂️
December 15, 2024 at 7:18 PM
You do what you gots to do 🤷🏻♂️
Man…now I gotta watch it .
December 14, 2024 at 2:49 AM
Man…now I gotta watch it .
Are you noticing any bump in conversion rates from AI vs search?
Has search declined as AI traffic has risen?
Curious 🤔
Has search declined as AI traffic has risen?
Curious 🤔
December 14, 2024 at 2:06 AM
Are you noticing any bump in conversion rates from AI vs search?
Has search declined as AI traffic has risen?
Curious 🤔
Has search declined as AI traffic has risen?
Curious 🤔
What a great concept for a podcast!
December 13, 2024 at 2:01 AM
What a great concept for a podcast!
Not missing X that much tbh.
December 12, 2024 at 4:47 PM
Not missing X that much tbh.
I’ve learned that Enterprise & Mid-Market B2B buyers are significantly more methodical in their purchasing decisions.
SMB buyers behave similarly to B2C buyers. They’re much more prone to be influenced by non-technical factors and their gut instincts.
SMB buyers behave similarly to B2C buyers. They’re much more prone to be influenced by non-technical factors and their gut instincts.
December 12, 2024 at 1:58 AM
I’ve learned that Enterprise & Mid-Market B2B buyers are significantly more methodical in their purchasing decisions.
SMB buyers behave similarly to B2C buyers. They’re much more prone to be influenced by non-technical factors and their gut instincts.
SMB buyers behave similarly to B2C buyers. They’re much more prone to be influenced by non-technical factors and their gut instincts.
An agency I worked for ran a B2B buyer study.
We found buyers would purposely buy the second best product with more brand awareness and trust (e.g. IBM) because they didn’t want to risk buying the superior but lesser known product.
We found buyers would purposely buy the second best product with more brand awareness and trust (e.g. IBM) because they didn’t want to risk buying the superior but lesser known product.
December 11, 2024 at 11:54 PM
An agency I worked for ran a B2B buyer study.
We found buyers would purposely buy the second best product with more brand awareness and trust (e.g. IBM) because they didn’t want to risk buying the superior but lesser known product.
We found buyers would purposely buy the second best product with more brand awareness and trust (e.g. IBM) because they didn’t want to risk buying the superior but lesser known product.
When I say buyers are illogical.
It doesn’t imply anything about their intelligence.
It implies that buyers subconsciously are affected by brand, price, perceived value.
And that not all purchasing decisions are purely driven by technical logic.
It doesn’t imply anything about their intelligence.
It implies that buyers subconsciously are affected by brand, price, perceived value.
And that not all purchasing decisions are purely driven by technical logic.
December 11, 2024 at 11:54 PM
When I say buyers are illogical.
It doesn’t imply anything about their intelligence.
It implies that buyers subconsciously are affected by brand, price, perceived value.
And that not all purchasing decisions are purely driven by technical logic.
It doesn’t imply anything about their intelligence.
It implies that buyers subconsciously are affected by brand, price, perceived value.
And that not all purchasing decisions are purely driven by technical logic.
- There’s also psychological dynamics at play. Subscription implies continued innovation. One payment implies stagnation.
- Another dynamic is perceived value (like luxury goods). A $100/m product (although pricier) must be better than a one time $100 product
- Another dynamic is perceived value (like luxury goods). A $100/m product (although pricier) must be better than a one time $100 product
December 11, 2024 at 10:58 PM
- There’s also psychological dynamics at play. Subscription implies continued innovation. One payment implies stagnation.
- Another dynamic is perceived value (like luxury goods). A $100/m product (although pricier) must be better than a one time $100 product
- Another dynamic is perceived value (like luxury goods). A $100/m product (although pricier) must be better than a one time $100 product
Hmm. I don’t think customers are dumb.
It’s much more complex than that.
My much more considered take…
- Calendly has 1st mover advantage and significant brand awareness compared to its competitors
- That stance in the market gives Calendly much more brand credibility and trust.
It’s much more complex than that.
My much more considered take…
- Calendly has 1st mover advantage and significant brand awareness compared to its competitors
- That stance in the market gives Calendly much more brand credibility and trust.
December 11, 2024 at 10:58 PM
Hmm. I don’t think customers are dumb.
It’s much more complex than that.
My much more considered take…
- Calendly has 1st mover advantage and significant brand awareness compared to its competitors
- That stance in the market gives Calendly much more brand credibility and trust.
It’s much more complex than that.
My much more considered take…
- Calendly has 1st mover advantage and significant brand awareness compared to its competitors
- That stance in the market gives Calendly much more brand credibility and trust.
Brand awareness?
Deal too good to be true?
Skeptical of quality due to one time payment?
Buyers are sometimes illogical 🤷🏻♂️
Deal too good to be true?
Skeptical of quality due to one time payment?
Buyers are sometimes illogical 🤷🏻♂️
December 11, 2024 at 10:02 PM
Brand awareness?
Deal too good to be true?
Skeptical of quality due to one time payment?
Buyers are sometimes illogical 🤷🏻♂️
Deal too good to be true?
Skeptical of quality due to one time payment?
Buyers are sometimes illogical 🤷🏻♂️
I think it depends on the product and how simple or complex it is.
Why pay $100/m for Calendly? When you can get a lifetime subscription for $100 with TidyCal?
Why pay $100/m for Calendly? When you can get a lifetime subscription for $100 with TidyCal?
December 11, 2024 at 7:14 PM
I think it depends on the product and how simple or complex it is.
Why pay $100/m for Calendly? When you can get a lifetime subscription for $100 with TidyCal?
Why pay $100/m for Calendly? When you can get a lifetime subscription for $100 with TidyCal?