Marc Bitanga
@marcbitanga.bsky.social
Fractional CMO @ Tenfold
AI Marketing @ Squeeze the Funnel
4x Marketing Exec | Ex SAP, EA Sports & Hootsuite
AI Marketing @ Squeeze the Funnel
4x Marketing Exec | Ex SAP, EA Sports & Hootsuite
Pinned
Marc Bitanga
@marcbitanga.bsky.social
· May 25
My 2025 Mission…See if I can build an AI Marketing Team for solopreneurs.
Wish me luck. 🫡
Wish me luck. 🫡
Just posted the latest episode of Squeeze the Funnel with my guest co-host Neel Singh.
Check it out: open.spotify.com/episode/0NY0...
Check it out: open.spotify.com/episode/0NY0...
May 25, 2025 at 6:12 PM
Just posted the latest episode of Squeeze the Funnel with my guest co-host Neel Singh.
Check it out: open.spotify.com/episode/0NY0...
Check it out: open.spotify.com/episode/0NY0...
My 2025 Mission…See if I can build an AI Marketing Team for solopreneurs.
Wish me luck. 🫡
Wish me luck. 🫡
May 25, 2025 at 6:05 PM
My 2025 Mission…See if I can build an AI Marketing Team for solopreneurs.
Wish me luck. 🫡
Wish me luck. 🫡
Just signed up to learn Python with DataCamp so I can sharpen my AI agent building skills.
“Quadruple shot espresso please!” ☕️ 🙋🏻♂️
“Quadruple shot espresso please!” ☕️ 🙋🏻♂️
May 25, 2025 at 6:03 PM
Just signed up to learn Python with DataCamp so I can sharpen my AI agent building skills.
“Quadruple shot espresso please!” ☕️ 🙋🏻♂️
“Quadruple shot espresso please!” ☕️ 🙋🏻♂️
You: 🤔 Hmm, I’d love some sassy B2B marketing advice.
Me: Have you checked out my newsletter SqueezeTheFunnel.com ?
Me: Have you checked out my newsletter SqueezeTheFunnel.com ?
Squeeze the Funnel | Marketing Newsletter
Learn how to get more people to buy.
squeezethefunnel.com
December 14, 2024 at 2:01 AM
You: 🤔 Hmm, I’d love some sassy B2B marketing advice.
Me: Have you checked out my newsletter SqueezeTheFunnel.com ?
Me: Have you checked out my newsletter SqueezeTheFunnel.com ?
Marketing has 4 components:
Factory = Research, analysis & strategy
Distribution = Paid media, SEO, social
Packaging = Content formats
Label = Messaging & positioning
You can have the best factory & distribution…but if your package or labels are unappealing, your products won’t sell.
Factory = Research, analysis & strategy
Distribution = Paid media, SEO, social
Packaging = Content formats
Label = Messaging & positioning
You can have the best factory & distribution…but if your package or labels are unappealing, your products won’t sell.
December 13, 2024 at 10:00 PM
Marketing has 4 components:
Factory = Research, analysis & strategy
Distribution = Paid media, SEO, social
Packaging = Content formats
Label = Messaging & positioning
You can have the best factory & distribution…but if your package or labels are unappealing, your products won’t sell.
Factory = Research, analysis & strategy
Distribution = Paid media, SEO, social
Packaging = Content formats
Label = Messaging & positioning
You can have the best factory & distribution…but if your package or labels are unappealing, your products won’t sell.
Have you analyzed your own purchasing behaviour?
Google used to be my front door when I would begin to research a product or company.
But more and more I noticed my product research starts on either YouTube or Reddit.
How about you?
Google used to be my front door when I would begin to research a product or company.
But more and more I noticed my product research starts on either YouTube or Reddit.
How about you?
December 12, 2024 at 5:03 PM
Have you analyzed your own purchasing behaviour?
Google used to be my front door when I would begin to research a product or company.
But more and more I noticed my product research starts on either YouTube or Reddit.
How about you?
Google used to be my front door when I would begin to research a product or company.
But more and more I noticed my product research starts on either YouTube or Reddit.
How about you?
December 12, 2024 at 4:42 PM
In marketing, there are only two acceptable outcomes.
You either win.
Or you learn.
It’s only a failure if you don’t come out the other end with one of the two.
You either win.
Or you learn.
It’s only a failure if you don’t come out the other end with one of the two.
December 11, 2024 at 4:00 PM
In marketing, there are only two acceptable outcomes.
You either win.
Or you learn.
It’s only a failure if you don’t come out the other end with one of the two.
You either win.
Or you learn.
It’s only a failure if you don’t come out the other end with one of the two.
Marketing isn’t rocket science 🚀
Whoever knows their customer the most, wins.
What questions should you ask?
- What are you doing today to solve problem X?
- How big is this problem for you?
- What tools do you use to solve that problem?
1/2 🧵
Whoever knows their customer the most, wins.
What questions should you ask?
- What are you doing today to solve problem X?
- How big is this problem for you?
- What tools do you use to solve that problem?
1/2 🧵
December 6, 2024 at 5:00 PM
Marketing isn’t rocket science 🚀
Whoever knows their customer the most, wins.
What questions should you ask?
- What are you doing today to solve problem X?
- How big is this problem for you?
- What tools do you use to solve that problem?
1/2 🧵
Whoever knows their customer the most, wins.
What questions should you ask?
- What are you doing today to solve problem X?
- How big is this problem for you?
- What tools do you use to solve that problem?
1/2 🧵
The job of every sentence in your copy is to get them to read the next sentence.
The job of each step in your marketing funnel is to get them to the next step.
Keep this in mind when you’re crafting a social post, an ad, a landing page.
Marketing is a collection of small wins.
The job of each step in your marketing funnel is to get them to the next step.
Keep this in mind when you’re crafting a social post, an ad, a landing page.
Marketing is a collection of small wins.
December 5, 2024 at 8:08 PM
The job of every sentence in your copy is to get them to read the next sentence.
The job of each step in your marketing funnel is to get them to the next step.
Keep this in mind when you’re crafting a social post, an ad, a landing page.
Marketing is a collection of small wins.
The job of each step in your marketing funnel is to get them to the next step.
Keep this in mind when you’re crafting a social post, an ad, a landing page.
Marketing is a collection of small wins.
This is gonna sound like marketing fluff.
But your authentic brand voice is a competitive advantage.
Don’t under estimate the “Like” part in “Know, Like & Trust”.
But your authentic brand voice is a competitive advantage.
Don’t under estimate the “Like” part in “Know, Like & Trust”.
December 5, 2024 at 4:03 PM
This is gonna sound like marketing fluff.
But your authentic brand voice is a competitive advantage.
Don’t under estimate the “Like” part in “Know, Like & Trust”.
But your authentic brand voice is a competitive advantage.
Don’t under estimate the “Like” part in “Know, Like & Trust”.
Marketing’s job is to systematically dismantle all objections and paint the story of transformation.
December 3, 2024 at 5:00 PM
Marketing’s job is to systematically dismantle all objections and paint the story of transformation.
A lot of marketing comes down to writing.
Whenever I’m tinkering with value props. I write.
Whenever I’m messing with positioning. I write.
Whenever I’m refining the message. I write.
Whenever I want to sell that message. I write.
Lesson? To become better at marketing…learn how to write.
Whenever I’m tinkering with value props. I write.
Whenever I’m messing with positioning. I write.
Whenever I’m refining the message. I write.
Whenever I want to sell that message. I write.
Lesson? To become better at marketing…learn how to write.
December 3, 2024 at 3:45 PM
A lot of marketing comes down to writing.
Whenever I’m tinkering with value props. I write.
Whenever I’m messing with positioning. I write.
Whenever I’m refining the message. I write.
Whenever I want to sell that message. I write.
Lesson? To become better at marketing…learn how to write.
Whenever I’m tinkering with value props. I write.
Whenever I’m messing with positioning. I write.
Whenever I’m refining the message. I write.
Whenever I want to sell that message. I write.
Lesson? To become better at marketing…learn how to write.
Where are my B2B marketing people at? Say hi 👋🏼, don’t be shy!
December 3, 2024 at 5:59 AM
Where are my B2B marketing people at? Say hi 👋🏼, don’t be shy!
One thing I’m learning as a creator that is SO counterintuitive as a marketer?
As a marketer, you’re focused on what you think the audience wants.
As a creator, create what YOU are passionate about. And your audience will find you.
As a marketer, you’re focused on what you think the audience wants.
As a creator, create what YOU are passionate about. And your audience will find you.
December 1, 2024 at 6:01 PM
One thing I’m learning as a creator that is SO counterintuitive as a marketer?
As a marketer, you’re focused on what you think the audience wants.
As a creator, create what YOU are passionate about. And your audience will find you.
As a marketer, you’re focused on what you think the audience wants.
As a creator, create what YOU are passionate about. And your audience will find you.
My content strategy is simple.
Be helpful.
That’s it.
Thanks for coming to my Ted Talk.
Be helpful.
That’s it.
Thanks for coming to my Ted Talk.
November 19, 2024 at 12:58 AM
My content strategy is simple.
Be helpful.
That’s it.
Thanks for coming to my Ted Talk.
Be helpful.
That’s it.
Thanks for coming to my Ted Talk.
People assume you build systems & automation once you’ve “grown”.
Until you realize you haven’t grown because you don’t have any systems & automation.
Create processes for pieces of your marketing & business that you *have* figured out.
Tiny steps is how you win.
Until you realize you haven’t grown because you don’t have any systems & automation.
Create processes for pieces of your marketing & business that you *have* figured out.
Tiny steps is how you win.
November 19, 2024 at 12:57 AM
People assume you build systems & automation once you’ve “grown”.
Until you realize you haven’t grown because you don’t have any systems & automation.
Create processes for pieces of your marketing & business that you *have* figured out.
Tiny steps is how you win.
Until you realize you haven’t grown because you don’t have any systems & automation.
Create processes for pieces of your marketing & business that you *have* figured out.
Tiny steps is how you win.
Are you accidentally turning people away?
It could be because of the type of words you're using in your marketing.
You see, if you aren't using the same words that your audience uses to describe their challenge, problem or opportunity, they may think that whatever you have to offer isn't for them.
It could be because of the type of words you're using in your marketing.
You see, if you aren't using the same words that your audience uses to describe their challenge, problem or opportunity, they may think that whatever you have to offer isn't for them.
November 19, 2024 at 12:55 AM
Are you accidentally turning people away?
It could be because of the type of words you're using in your marketing.
You see, if you aren't using the same words that your audience uses to describe their challenge, problem or opportunity, they may think that whatever you have to offer isn't for them.
It could be because of the type of words you're using in your marketing.
You see, if you aren't using the same words that your audience uses to describe their challenge, problem or opportunity, they may think that whatever you have to offer isn't for them.
My first day on Bluesky!
Hello everyone 👋🏼
Hello everyone 👋🏼
November 17, 2024 at 10:14 PM
My first day on Bluesky!
Hello everyone 👋🏼
Hello everyone 👋🏼