malbarda
@malbarda.bsky.social
Dutch NC transplant. Husband, father, Integrated Marketing specialist, dance music collector, F1 and LeMans fan, aviation nerd, dog walker, former DJ
The Albarda Law of Marketing Data and Understanding: It says that with each increase in data, a marketer’s confusion and understanding of it decreases with an equal amount. #marketing #advertising #integratedmarketin #marketingdata #marketingprocurement Article: tinyurl.com/5h2r6stpg
October 17, 2025 at 6:37 PM
The Albarda Law of Marketing Data and Understanding: It says that with each increase in data, a marketer’s confusion and understanding of it decreases with an equal amount. #marketing #advertising #integratedmarketin #marketingdata #marketingprocurement Article: tinyurl.com/5h2r6stpg
It took 7 years for the Compact Disc to overtake music sales of vinyl and cassette’s (1982 – 1989). It took online music 11 years to overtake CD music sales (2000 – 2011). ChatGPT was launched in 2022.
September 18, 2025 at 3:24 PM
It took 7 years for the Compact Disc to overtake music sales of vinyl and cassette’s (1982 – 1989). It took online music 11 years to overtake CD music sales (2000 – 2011). ChatGPT was launched in 2022.
Do you have an opinion about the marketing/advertising industry? Please share them as part of the Advertising: Who Cares? Marketing & Advertising Relationship Strength Index Survey (takes 10 mins) #marketing #advertising #integratedmarketing #marketingprocurement nwm63x4d8pb.typeform.com/to/bcEj5WlJ
July 28, 2025 at 9:43 PM
Do you have an opinion about the marketing/advertising industry? Please share them as part of the Advertising: Who Cares? Marketing & Advertising Relationship Strength Index Survey (takes 10 mins) #marketing #advertising #integratedmarketing #marketingprocurement nwm63x4d8pb.typeform.com/to/bcEj5WlJ
Businesses have integrated #sustainability into their operations and supply chains, with economic benefits to their bottom line. Proof points in the "CMO Blueprint for Sustainable Growth". #marketing #advertising #integratedmarketing #marketingprocurement #CMO #UNglobalcompact tinyurl.com/4p4uc59r
June 27, 2025 at 6:43 PM
Businesses have integrated #sustainability into their operations and supply chains, with economic benefits to their bottom line. Proof points in the "CMO Blueprint for Sustainable Growth". #marketing #advertising #integratedmarketing #marketingprocurement #CMO #UNglobalcompact tinyurl.com/4p4uc59r
Three steps to safeguard your digital ad investment. In '23 advertisers globally lost $84 billion to ad fraud, a significant drain on marketing ROI. www.mediapost.com/publications...
#marketing #advertising #integratedmarketing #digitaladvertising #marketingprocurement #adfraud
#marketing #advertising #integratedmarketing #digitaladvertising #marketingprocurement #adfraud
May 30, 2025 at 7:22 PM
Three steps to safeguard your digital ad investment. In '23 advertisers globally lost $84 billion to ad fraud, a significant drain on marketing ROI. www.mediapost.com/publications...
#marketing #advertising #integratedmarketing #digitaladvertising #marketingprocurement #adfraud
#marketing #advertising #integratedmarketing #digitaladvertising #marketingprocurement #adfraud
In the era of content creation at scale, where are the big ideas and who will create them going forward? #marketing #advertising #integratedmarketing #marketingprocurement #advertisingstrategy www.mediapost.com/publications...
May 16, 2025 at 7:19 PM
In the era of content creation at scale, where are the big ideas and who will create them going forward? #marketing #advertising #integratedmarketing #marketingprocurement #advertisingstrategy www.mediapost.com/publications...
The #marketing #procurement issues of 2017 are still the same today. How can marketers break the cycle? #advertising #integratedmarketing #marketingprocurement www.mediapost.com/publications...
May 2, 2025 at 6:33 PM
The #marketing #procurement issues of 2017 are still the same today. How can marketers break the cycle? #advertising #integratedmarketing #marketingprocurement www.mediapost.com/publications...
Media is biddable, real time, programmatic, streamed, clickable, always-on, white-listed, snackable, principal, curated, ad-free. The US still has Upfronts, NewFronts, GrowthFronts & PlayFronts lnkd.in/eRFTF2Tt #marketing #advertising #integratedmarketing #marketingprocurement #upfronts #newfronts
May 2, 2025 at 4:38 PM
Media is biddable, real time, programmatic, streamed, clickable, always-on, white-listed, snackable, principal, curated, ad-free. The US still has Upfronts, NewFronts, GrowthFronts & PlayFronts lnkd.in/eRFTF2Tt #marketing #advertising #integratedmarketing #marketingprocurement #upfronts #newfronts
There are significant implications from the most recent legal rulings in U.S. and EU courts with tech giants Alphabet/Google, Meta and Apple. They are positive for advertisers! #marketing #advertising #integratedmarketing #marketingprocurement
April 25, 2025 at 8:36 PM
There are significant implications from the most recent legal rulings in U.S. and EU courts with tech giants Alphabet/Google, Meta and Apple. They are positive for advertisers! #marketing #advertising #integratedmarketing #marketingprocurement
In the marketing ecosystem, change seems really hard.
That’s because each stakeholder has more incentive to maintain or expand the status quo, instead of seeking better solutions for everyone. #marketing #advertising #integratedmarketing #marketingprocurement www.mediapost.com/publications...
That’s because each stakeholder has more incentive to maintain or expand the status quo, instead of seeking better solutions for everyone. #marketing #advertising #integratedmarketing #marketingprocurement www.mediapost.com/publications...
April 11, 2025 at 6:33 PM
In the marketing ecosystem, change seems really hard.
That’s because each stakeholder has more incentive to maintain or expand the status quo, instead of seeking better solutions for everyone. #marketing #advertising #integratedmarketing #marketingprocurement www.mediapost.com/publications...
That’s because each stakeholder has more incentive to maintain or expand the status quo, instead of seeking better solutions for everyone. #marketing #advertising #integratedmarketing #marketingprocurement www.mediapost.com/publications...
A new agency may sometimes give you the kick up-the-you-know-what that your marketing needs, but first look inside to set yourself up for success. #marketing #advertising #integratedmarketing #agencypitch #marketingprocurement
www.linkedin.com/pulse/before...
www.linkedin.com/pulse/before...
April 1, 2025 at 8:10 PM
A new agency may sometimes give you the kick up-the-you-know-what that your marketing needs, but first look inside to set yourself up for success. #marketing #advertising #integratedmarketing #agencypitch #marketingprocurement
www.linkedin.com/pulse/before...
www.linkedin.com/pulse/before...
Principal buying is a betrayal. The agency, instead of being a fiduciary, becomes a vendor, pushing its own inventory, own margins, own agenda. #marketing #advertising #ANA #integratedmarketing #marketingprocurement #principalbuying #agencyholdco #digitaladvertising www.mediapost.com/publications...
March 28, 2025 at 6:38 PM
Principal buying is a betrayal. The agency, instead of being a fiduciary, becomes a vendor, pushing its own inventory, own margins, own agenda. #marketing #advertising #ANA #integratedmarketing #marketingprocurement #principalbuying #agencyholdco #digitaladvertising www.mediapost.com/publications...
Today is the day that Meta starts rolling out "Community Notes" to replace fact checking in the USA. Only time will tell if Facebook turns into a similar hellscape as X has become. www.usnews.com/news/busines... #marketing #advertising #marketingprocurement #digitaladvertising #brandsafety
March 18, 2025 at 7:35 PM
Today is the day that Meta starts rolling out "Community Notes" to replace fact checking in the USA. Only time will tell if Facebook turns into a similar hellscape as X has become. www.usnews.com/news/busines... #marketing #advertising #marketingprocurement #digitaladvertising #brandsafety
We are experiencing a moral and ethical crisis in the advertising industry, and we cannot claim ignorance. Marketers must take responsibility, because money talks. #marketing #advertising #integratedmarketing #marketingprocurement #digitaladvertising #brandsafety www.mediapost.com/publications...
March 14, 2025 at 8:12 PM
We are experiencing a moral and ethical crisis in the advertising industry, and we cannot claim ignorance. Marketers must take responsibility, because money talks. #marketing #advertising #integratedmarketing #marketingprocurement #digitaladvertising #brandsafety www.mediapost.com/publications...
#AI, is dominating our newsfeeds and comes with the huge promise of making things faster, easier and better. Here are my three asks to #marketers to not screw up it up #marketing #advertising #digitaladvertising #integratedmarketing #marketingprocurement #aimarketing www.linkedin.com/pulse/three-...
March 11, 2025 at 4:35 PM
#AI, is dominating our newsfeeds and comes with the huge promise of making things faster, easier and better. Here are my three asks to #marketers to not screw up it up #marketing #advertising #digitaladvertising #integratedmarketing #marketingprocurement #aimarketing www.linkedin.com/pulse/three-...
When a brand or a business suffers a social media mishap, what are the consequences? #marketing #advertising #integratedmarketing #marketingprocurement #digitalmarketing #socialmedia www.mediapost.com/publications...
March 3, 2025 at 3:27 PM
When a brand or a business suffers a social media mishap, what are the consequences? #marketing #advertising #integratedmarketing #marketingprocurement #digitalmarketing #socialmedia www.mediapost.com/publications...
I really had to do a double take to make sure I wasn't looking at a youth picture of our Dart (Shepherd Mix) who is now 3 years old.
November 22, 2024 at 3:14 PM
I really had to do a double take to make sure I wasn't looking at a youth picture of our Dart (Shepherd Mix) who is now 3 years old.
Is YouTube a streamer? Does it matter? Link: www.mediapost.com/publications... #marketing #advertising #streamingservices #streamers
March 18, 2024 at 6:22 PM
Is YouTube a streamer? Does it matter? Link: www.mediapost.com/publications... #marketing #advertising #streamingservices #streamers
I am most definitely playing this (even though we can already tick a whole bunch of these boxes based on the early releases of the ads). Well done NAD BBB #marketing #advertising #media #superbowl #superbowl2024 #sportsmarketing
February 7, 2024 at 4:20 PM
I am most definitely playing this (even though we can already tick a whole bunch of these boxes based on the early releases of the ads). Well done NAD BBB #marketing #advertising #media #superbowl #superbowl2024 #sportsmarketing
Social Media Is Today's Tobacco Industry... Commentary following the Big Tech and the "Online Child Sexual Exploitation Crisis" Senate Judiciary Committee Hearing #marketing #advertising #DigitalMarketing #digitalmedia #socialmedia
www.mediapost.com/publications...
www.mediapost.com/publications...
February 5, 2024 at 8:49 PM
Social Media Is Today's Tobacco Industry... Commentary following the Big Tech and the "Online Child Sexual Exploitation Crisis" Senate Judiciary Committee Hearing #marketing #advertising #DigitalMarketing #digitalmedia #socialmedia
www.mediapost.com/publications...
www.mediapost.com/publications...
Conundrum: If volume is no longer a competitive advantage for media agencies, what takes its place? #marketing #advertising #mediabuying #mediaagency mediapost.com/publications...
January 19, 2024 at 8:47 PM
Conundrum: If volume is no longer a competitive advantage for media agencies, what takes its place? #marketing #advertising #mediabuying #mediaagency mediapost.com/publications...
Let's examine the (over)use of certain sports celebrities, as we are gearing up for the #superbowl. #marketing #advertising #superbowl2024 mediapost.com/publications...
January 5, 2024 at 7:06 PM
Let's examine the (over)use of certain sports celebrities, as we are gearing up for the #superbowl. #marketing #advertising #superbowl2024 mediapost.com/publications...
