malbarda
@malbarda.bsky.social
Dutch NC transplant. Husband, father, Integrated Marketing specialist, dance music collector, F1 and LeMans fan, aviation nerd, dog walker, former DJ
Only 17% of marketers have a dedicated strategy for the 50+ market. Only, or perhaps, luckily: only 17%! That sounds like an opportunity to me! #marketing #advertising #integratedmarketing #marketingprocurement #theinternationalist tinyurl.com/576kepar
an elderly woman is sitting at a table holding a pair of glasses in her hand
ALT: an elderly woman is sitting at a table holding a pair of glasses in her hand
media.tenor.com
November 7, 2025 at 7:15 PM
Only 17% of marketers have a dedicated strategy for the 50+ market. Only, or perhaps, luckily: only 17%! That sounds like an opportunity to me! #marketing #advertising #integratedmarketing #marketingprocurement #theinternationalist tinyurl.com/576kepar
Another week dominated by the impact of AI on marketing and advertising. #marketing #advertising #integratedmarketing #marketingprocurement www.mediapost.com/publications...
Another Week, Another Round Of AI-'Inspired' Shrinkage
If you are hiring in marketing, now is a great time, as there is lots of talent out there looking for a job!
www.mediapost.com
October 31, 2025 at 6:20 PM
Another week dominated by the impact of AI on marketing and advertising. #marketing #advertising #integratedmarketing #marketingprocurement www.mediapost.com/publications...
Contradictions in #AI land: consumers say they don't like some of it, businesses don't trust it, and companies are not finding #ROI from their AI activities. Yet, AI usage is growing at unprecedented scale... #marketing #advertising #integratedmarketing #marketingprocurement tinyurl.com/2s4k92ha
Consumers Say They Don't Trust AI -- But Can't Stop Using It
For consumers, the benefits of AI seem to outweigh concerns about data privacy or algorithmic fairness.
tinyurl.com
October 24, 2025 at 6:48 PM
Contradictions in #AI land: consumers say they don't like some of it, businesses don't trust it, and companies are not finding #ROI from their AI activities. Yet, AI usage is growing at unprecedented scale... #marketing #advertising #integratedmarketing #marketingprocurement tinyurl.com/2s4k92ha
The Albarda Law of Marketing Data and Understanding: It says that with each increase in data, a marketer’s confusion and understanding of it decreases with an equal amount. #marketing #advertising #integratedmarketin #marketingdata #marketingprocurement Article: tinyurl.com/5h2r6stpg
October 17, 2025 at 6:37 PM
The Albarda Law of Marketing Data and Understanding: It says that with each increase in data, a marketer’s confusion and understanding of it decreases with an equal amount. #marketing #advertising #integratedmarketin #marketingdata #marketingprocurement Article: tinyurl.com/5h2r6stpg
It was #AdWeek in New York, and on Oct. 15, the Advertising: Who Cares? event in London will take place. Let's review the marketing industry’s progress on some of the most pressing issues. #marketing #advertising #integratedmarketing #marketingprocurement tinyurl.com/yvp7z928
7 Years Since Global Media Charter Launched: Are We There Yet?
The plumbing issues of 2018 haven't disappeared, but industry groups are now focusing more on the broader role of the ad biz.
tinyurl.com
October 10, 2025 at 5:03 PM
It was #AdWeek in New York, and on Oct. 15, the Advertising: Who Cares? event in London will take place. Let's review the marketing industry’s progress on some of the most pressing issues. #marketing #advertising #integratedmarketing #marketingprocurement tinyurl.com/yvp7z928
It’s time to stop mourning what the CMO isn't responsible for anymore, and embrace the future as the C-suite’s indispensable Chief Messaging Officer. #marketing #advertising #integratedmarketing #marketingprocurement #CMO tinyurl.com/3hba2yd5
The CMO Is Dead -- Long Live The Chief Messaging Officer
CMOs are now the keeper of the brand's soul, the chief storytellers responsible for weaving a narrative that drives growth.
tinyurl.com
September 26, 2025 at 4:27 PM
It’s time to stop mourning what the CMO isn't responsible for anymore, and embrace the future as the C-suite’s indispensable Chief Messaging Officer. #marketing #advertising #integratedmarketing #marketingprocurement #CMO tinyurl.com/3hba2yd5
In marketing, our day-to-day is an easy target for the capabilities of AI. Meta, Alphabet and now Amazon all offer "full stack" AI agency services. But AI adoption is also slowing down. Where next? #marketing #advertising #integratedmarketing #marketingAI #marketingprocurement tinyurl.com/y5xupcae
a computer screen with the words artificial intelligence displayed
ALT: a computer screen with the words artificial intelligence displayed
media.tenor.com
September 19, 2025 at 5:30 PM
In marketing, our day-to-day is an easy target for the capabilities of AI. Meta, Alphabet and now Amazon all offer "full stack" AI agency services. But AI adoption is also slowing down. Where next? #marketing #advertising #integratedmarketing #marketingAI #marketingprocurement tinyurl.com/y5xupcae
It took 7 years for the Compact Disc to overtake music sales of vinyl and cassette’s (1982 – 1989). It took online music 11 years to overtake CD music sales (2000 – 2011). ChatGPT was launched in 2022.
September 18, 2025 at 3:24 PM
It took 7 years for the Compact Disc to overtake music sales of vinyl and cassette’s (1982 – 1989). It took online music 11 years to overtake CD music sales (2000 – 2011). ChatGPT was launched in 2022.
Many business are pushing to being "in office" again, and are scaling back Work From Home. Learn how to deal with cubicle and tech distractions to be more productive. #marketing #advertising #integratedmarketing #marketingprocurement #marketingproductivity #WFH tinyurl.com/4ykxm25n
In order to be productive, disconnect!
Many business are pushing to being "in office" again; some for 3 days a week, others 4 or full 5. That means it is very likely that you are back in a cubicle.
tinyurl.com
September 17, 2025 at 3:43 PM
Many business are pushing to being "in office" again, and are scaling back Work From Home. Learn how to deal with cubicle and tech distractions to be more productive. #marketing #advertising #integratedmarketing #marketingprocurement #marketingproductivity #WFH tinyurl.com/4ykxm25n
Evolution is uncomfortable. And while thoughtful critique has its place, we must be careful not to foster a culture of fear where the only "safe" idea is a boring and ineffective one. #marketing #advertising #integratedmarketing #marketingprocurement tinyurl.com/42vjd6y7
No Risk, No Glory - Nike, Cracker Barrel Deserve Benefit Of The Doubt
It seems every week a new brand is thrown into the public opinion swirl that is a perceived marketing boo-boo.
tinyurl.com
September 12, 2025 at 4:41 PM
Evolution is uncomfortable. And while thoughtful critique has its place, we must be careful not to foster a culture of fear where the only "safe" idea is a boring and ineffective one. #marketing #advertising #integratedmarketing #marketingprocurement tinyurl.com/42vjd6y7
In our business, too often we decide to build something new, when in reality a new fuse could be the spark that the current solution requires. #marketing #advertising #integratedmarketing #marketingprocurement www.linkedin.com/pulse/repair...
Repair before you replace
Years ago, a very good JVC amplifier, part of my HiFi equipment I treasure as vinyl collector, stopped working. I took it to specialized high-end repair shop where my amp stayed for a week at a cost o...
www.linkedin.com
September 9, 2025 at 2:33 PM
In our business, too often we decide to build something new, when in reality a new fuse could be the spark that the current solution requires. #marketing #advertising #integratedmarketing #marketingprocurement www.linkedin.com/pulse/repair...
Change in your approach to marketing is often triggered by a lack of results combined with a marketing process that is no longer fit for purpose. Here are a few thought starters to change that. #marketing #advertising #integratedmarketing #marketingprocurement #changemanagement tinyurl.com/yeyfj9tu
Why marketing change management fails
My daily job is helping marketing organizations through change. This could be change in the way they work, who they work with, how they measure the output of their work, and so on.
tinyurl.com
September 5, 2025 at 7:15 PM
Change in your approach to marketing is often triggered by a lack of results combined with a marketing process that is no longer fit for purpose. Here are a few thought starters to change that. #marketing #advertising #integratedmarketing #marketingprocurement #changemanagement tinyurl.com/yeyfj9tu
It is sad we live in a time where paying and doing more to not get scammed is necessary to ensure your marketing budgets actually reach and impact real consumers. But not doing it means you most likely won’t. #marketing #advertising #integratedmarketing #marketingprocurement tinyurl.com/yz2fee4d
Contract And Buy Media Like It's 2025
How to maximize your return on ad spend? Step 1 is to shift your programmatic budget to prioritize private marketplaces.
tinyurl.com
September 5, 2025 at 7:13 PM
It is sad we live in a time where paying and doing more to not get scammed is necessary to ensure your marketing budgets actually reach and impact real consumers. But not doing it means you most likely won’t. #marketing #advertising #integratedmarketing #marketingprocurement tinyurl.com/yz2fee4d
Oh-Oh-Oh-Ohzempic... make it stop! #marketing #advertising #integratedmarketing #marketingprocurement #pharmamarketing #pharma
tinyurl.com/4tvdm69w
tinyurl.com/4tvdm69w
I'd Like A Prescription Against Prescription Meds TV Ads
If you are targeting less than 10% of the U.S. population, you have no reason to be spending money on broad-reaching media like network TV.
tinyurl.com
August 29, 2025 at 6:59 PM
Oh-Oh-Oh-Ohzempic... make it stop! #marketing #advertising #integratedmarketing #marketingprocurement #pharmamarketing #pharma
tinyurl.com/4tvdm69w
tinyurl.com/4tvdm69w
Retail media networks continue to grow their share of ad spending. Have they earned a spot for brand advertisers yet, or are they only relevant for ecommerce & direct response advertising? #RMN #brandadvertising #ecommerce #integratedmarketing #advertising #marketingprocurement tinyurl.com/2acxzshp
Retail Media Networks: Not Very Measurable, Yet Necessary
Because of their limited access to data on RMNs, brands can't export first-party data to use for targeting campaigns on other platforms.
tinyurl.com
August 22, 2025 at 6:22 PM
Retail media networks continue to grow their share of ad spending. Have they earned a spot for brand advertisers yet, or are they only relevant for ecommerce & direct response advertising? #RMN #brandadvertising #ecommerce #integratedmarketing #advertising #marketingprocurement tinyurl.com/2acxzshp
No matter how much presentation and tech wizardry is thrown into an agency pitch, in the end it is chemistry that makes the difference. #marketing #advertising #integratedmarketing #marketingprocurement #agencypitch #pitchpresentation www.linkedin.com/pulse/why-ch...
Why chemistry wins over tech, data and AI
Have you been part of an agency pitch lately? If so, you will have seen a very different pitch than you would have seen 5 or 10 years ago. This is of course normal given all the change that is happeni...
www.linkedin.com
August 5, 2025 at 8:40 PM
No matter how much presentation and tech wizardry is thrown into an agency pitch, in the end it is chemistry that makes the difference. #marketing #advertising #integratedmarketing #marketingprocurement #agencypitch #pitchpresentation www.linkedin.com/pulse/why-ch...
Meta has its AI Studio, an AI content agency, and now Google has #Merlin, an even more complete AI driven automated agency. Both are taking away business from actual agencies. #marketing #adbertising #integratedmarketing #marketingprocurement #AIStudio #AIagency tinyurl.com/37yt2ncv
Hey, Agencies: Meta And Google Are Taking Your Business
Meta is offering a more efficient content studio. Google created an autonomous agency, automating the entire tactical pipeline.
tinyurl.com
August 1, 2025 at 6:27 PM
Meta has its AI Studio, an AI content agency, and now Google has #Merlin, an even more complete AI driven automated agency. Both are taking away business from actual agencies. #marketing #adbertising #integratedmarketing #marketingprocurement #AIStudio #AIagency tinyurl.com/37yt2ncv
Understanding the root causes to why your advertising agency sucks might surprise you. To understand why, ask the 5 why's! #marketing #advertising #integratedmarket #marketingprocurement #agencypitch www.linkedin.com/pulse/five-w...
The "Five Why’s" to ask regarding your next pitch
If you are or ever have raised a toddler, you are very familiar with the “why” phase, where every request or instruction is met with a “why”. "Brush your teeth" - why? "Wash your hands" - why? "Don't ...
www.linkedin.com
July 29, 2025 at 2:47 PM
Understanding the root causes to why your advertising agency sucks might surprise you. To understand why, ask the 5 why's! #marketing #advertising #integratedmarket #marketingprocurement #agencypitch www.linkedin.com/pulse/five-w...
If you’re focused on short term sales, you’re likely struggling given quickly changing consumer preferences. If you have a weak brand, things are worse. #marketing #advertising #integratedmarketing #marketingprocurement tinyurl.com/2k4dcd77
GOATS Without Moats: Brands Are Under Pressure
Trusted and established brand GOATS are no longer safe. American consumers are actively changing their purchasing behaviors.
tinyurl.com
July 28, 2025 at 9:46 PM
If you’re focused on short term sales, you’re likely struggling given quickly changing consumer preferences. If you have a weak brand, things are worse. #marketing #advertising #integratedmarketing #marketingprocurement tinyurl.com/2k4dcd77
Do you have an opinion about the marketing/advertising industry? Please share them as part of the Advertising: Who Cares? Marketing & Advertising Relationship Strength Index Survey (takes 10 mins) #marketing #advertising #integratedmarketing #marketingprocurement nwm63x4d8pb.typeform.com/to/bcEj5WlJ
July 28, 2025 at 9:43 PM
Do you have an opinion about the marketing/advertising industry? Please share them as part of the Advertising: Who Cares? Marketing & Advertising Relationship Strength Index Survey (takes 10 mins) #marketing #advertising #integratedmarketing #marketingprocurement nwm63x4d8pb.typeform.com/to/bcEj5WlJ
When AI can deliver a "30% increase in productivity per year," marketing leaders must ask themselves: How many of our current roles will still need to be performed by a human? #marketing #advertising #integratedmarketing #marketingprocurement #AI #marketingproductivity tinyurl.com/zzrtm72e
AI Is Not The Future -- It Is Here To Take Your Job
Functions that currently employ thousands, like media buying and campaign managing, are in the crosshairs of automation.
tinyurl.com
July 18, 2025 at 5:47 PM
When AI can deliver a "30% increase in productivity per year," marketing leaders must ask themselves: How many of our current roles will still need to be performed by a human? #marketing #advertising #integratedmarketing #marketingprocurement #AI #marketingproductivity tinyurl.com/zzrtm72e
The labels we use to describe a media mix/touchpoint mix do no longer work. And do not matter. Make your own! #marketing #advertising #integratedmarketing #marketingprocurement #mediastrategy #mediaplanning
www.mediapost.com/publications...
www.mediapost.com/publications...
Our Media Classification Does Not Fit The Containers Of The Past
As consumers migrate from one device or channel to another, the old labels are no longer useful for strategic planning.
www.mediapost.com
July 11, 2025 at 7:47 PM
The labels we use to describe a media mix/touchpoint mix do no longer work. And do not matter. Make your own! #marketing #advertising #integratedmarketing #marketingprocurement #mediastrategy #mediaplanning
www.mediapost.com/publications...
www.mediapost.com/publications...
Businesses have integrated #sustainability into their operations and supply chains, with economic benefits to their bottom line. Proof points in the "CMO Blueprint for Sustainable Growth". #marketing #advertising #integratedmarketing #marketingprocurement #CMO #UNglobalcompact tinyurl.com/4p4uc59r
June 27, 2025 at 6:43 PM
Businesses have integrated #sustainability into their operations and supply chains, with economic benefits to their bottom line. Proof points in the "CMO Blueprint for Sustainable Growth". #marketing #advertising #integratedmarketing #marketingprocurement #CMO #UNglobalcompact tinyurl.com/4p4uc59r
Cannes Int. Festival of Creativity: joyous celebration of creativity, a journey to explore martech and a week filled with doomsday warnings about the end of marketing jobs, because AI. #marketing #advertising #creativeagency #cannes2025 #integratedmarketing #marketingprocurement tinyurl.com/48r2s8ma
Lessons From Cannes 2025: From Dystopian To Delightful
The work celebrated at the festival would have you believe that agency networks and their clients are still killing it.
tinyurl.com
June 20, 2025 at 7:08 PM
Cannes Int. Festival of Creativity: joyous celebration of creativity, a journey to explore martech and a week filled with doomsday warnings about the end of marketing jobs, because AI. #marketing #advertising #creativeagency #cannes2025 #integratedmarketing #marketingprocurement tinyurl.com/48r2s8ma
Over the last 6 months we have seen the reshaping of the relationship between marketers and agencies. Keurig Dr. Pepper, Suntory, Expedia have abandoned their in-house agencies. Who'll benefit? #marketing #advertising #integratedmarketing #marketingprocurement #inhousing #outsourcing #inhouseagency
In-House Agency Recalibration: Trad Agencies Will Not Benefit
We are seeing the rise of a more sophisticated hybrid model, where leaders strategically decide which functions to own and which to farm out.
www.mediapost.com
June 6, 2025 at 7:04 PM
Over the last 6 months we have seen the reshaping of the relationship between marketers and agencies. Keurig Dr. Pepper, Suntory, Expedia have abandoned their in-house agencies. Who'll benefit? #marketing #advertising #integratedmarketing #marketingprocurement #inhousing #outsourcing #inhouseagency