Madeleine Sugden
LightNews LightNews
banner
madlinsudn.bsky.social
Madeleine Sugden
@madlinsudn.bsky.social
2.6K followers 1.8K following 1.6K posts
Digital Impact Consultant. Helps charities with digital comms, content strategy and other things that follow. One half of @RadioLento.
Posts Replies Media Videos
madlinsudn.bsky.social
Lovely message from @neuroblastomauk.bsky.social thanking Alan Carr.

Shared on their X.

#CelebrityTraitors
Text says: Alan. What a moment. We can't tell you how grateful we are. We've adored watching you over the last three weeks, all the most so with that glimmer of hope that if you did win, it might just means something big for our small charity. And you did it. As our faithful Patron for 9 years, your commitment, compassion and drive to bring hope to children and families gacing this agressive cancer have been nothing short of transformational. As a small charity with a big mission, you know how much this means to us. For many years we've known you to be generous, warm, empathic and unfalteringly kind, and we're so pleased that the nation agrees with us on that. Now we promise to do you proud. Our commitment to you is that through research, we will find better treatments and ultimately a cure for every child facing Neuroblastoma. Alan, thank you.
November 7, 2025 at 11:33 AM
madlinsudn.bsky.social
What about one with a sing-along? This was at Ironbridge at Blists Hill Victorian Town last year.

Sound ON!
October 14, 2025 at 3:14 PM
madlinsudn.bsky.social
Restart a Heart Live 2025

Free, live, online CPR sessions - today.

20min sessions on the hour, interactive and led by a paramedic.

> www.restartaheart.live
screenshot of the landing page for restart a heart live 2025
October 1, 2025 at 3:27 PM
madlinsudn.bsky.social
Donate a bedtime story to @rsbc.bsky.social.

bedtime-donations.com
screenshot from bedtime donations website
September 16, 2025 at 7:49 PM
madlinsudn.bsky.social
32k likes for Ed Davey's letter tweet on X with 7k responses - no doubt vastly amplified by El0n's reply. Vs 6k likes and 296 (mostly positive) replies on here.
comparison of the metrics on same post by Ed Davey with letter to PM about Musk's call at the march on Saturday. X post on the left. Bluesky post on the right. Much more engagement on the X post.
September 15, 2025 at 10:59 AM
madlinsudn.bsky.social
A proper Birmingham send-off for Ozzy.

#RIPOzzyOsbourne
Black Sabbath bridge in Birmingham, covered in flowers, balloons and tributes the bridge seen from behind on the canal outside exhibition of Black Sabbath images and stories. next to the floozie man with a leather jacket, seen from behind in front of the flowers on the bridge. his jacket says Ozzy Osbourne. Birmingham.
July 30, 2025 at 7:21 PM
madlinsudn.bsky.social
Shocking news. RIP Ozzy.
Ozzy Osbourne memorialised on the Black Sabbath bridge over the canal in Birmingham
July 22, 2025 at 6:24 PM
madlinsudn.bsky.social
Looking for examples of charities who have great YouTube channels....

Any suggestions?
a hat like a dog drying on a washing line against blue sky
July 3, 2025 at 11:33 AM
madlinsudn.bsky.social
Lovely coffee and a walk with @kirstywrites.bsky.social this morning. Would have been nice to have some sunshine though. ☀️
huge mural of people in bright colours. huge amy winehouse street art on a brick wall more abstract amy winehouse street art
June 11, 2025 at 11:37 AM
madlinsudn.bsky.social
It's #LondonRiversWeek. Follow these London river orgs.

@thames21.bsky.social
@knellergardens.bsky.social
@friendsrivcrane.bsky.social
@habsandheritage.bsky.social
@thamesriverstrust.bsky.social
@thamespathnt.bsky.social
@citybridgefndn.bsky.social
@ldnwaterkeeper.bsky.social
Waterloo Bridge over the River Thames at high tide on a grey day.
June 4, 2025 at 12:16 PM
madlinsudn.bsky.social
Harvard's homepage at the start of the month.
vs
Harvard's homepage today, profiling the impact of its research.

www.harvard.edu
Harvard's homepage at the start of the week - talks about traditions and history and events Completely remade - Research powers progress. Shows lots of different examples of how university research changes lives.
April 16, 2025 at 8:55 AM
madlinsudn.bsky.social
That was an excellent session.

Thanks @charitycomms.bsky.social plus speakers @nickyhawkins.bsky.social @saskiaalice.bsky.social @jemma-levene.bsky.social and Omer Hamid from @fullfact.org.

#CCMisinformation
recent myth busting examples - health example and one from the resolution foundation - both lead with the myth which isn't the right way to do it as it strengthens it. Make sure there is more truth than myth in your comms.
March 27, 2025 at 12:39 PM
madlinsudn.bsky.social
Fab! Have you been to the Homerton Hospital recently (hope not)? The main corridor has a display of old prints including various ones of the park.
print of clissold park on the wall of the hospital.
March 27, 2025 at 10:20 AM
madlinsudn.bsky.social
Such a beautiful day.

#BlossomWatch
street tree with pale pink blossom. against a perfect blue sky
March 20, 2025 at 5:32 PM
madlinsudn.bsky.social
Bloody love #KimWilde. Birmingham.
Kim Wilde on stage on Birmingham, bathed in a blue light at a concert. Crowd on their feet dancing.
March 15, 2025 at 11:05 PM
madlinsudn.bsky.social
Prompted by this article to look back at my photos of the lifting of the #LondonEye.

London Eye at 25: The wheel that nearly wasn't
www.bbc.co.uk/news/article...
7 a4 printed photos of the London Eye under construction. Five are in black and white and show the constructed wheel being lifted from the Thames, flat. One image shows the Eye with just six random pods on it.
March 6, 2025 at 11:35 AM
madlinsudn.bsky.social
Talking about my favourite topic - digital legacy fundraising - with @rememberacharity.bsky.social members this morning.
slide showing three examples of web pages promoting gifts in wills - Remember A Charity, Maggie's Centres and St Luke's Hospice in Sheffield
February 25, 2025 at 8:55 AM
madlinsudn.bsky.social
Time to turn the news off and focus on something positive.
yellow buds on a street tree. a january blue sky
January 30, 2025 at 6:05 PM
madlinsudn.bsky.social
Bluesky just hit 30 million users.
screenshot showing Bluesky user count. 30, 024, 595. Digital confetti rains down.
January 29, 2025 at 8:00 AM
madlinsudn.bsky.social
@mencap.bsky.social have changed their homepage to promote donations from #TheTraitors fans. Great work!

www.mencap.org.uk
screenshot of Mencap's homepage. First story is about donations made as a result of The Traitors TV series. £30k already donated.
January 27, 2025 at 3:31 PM
madlinsudn.bsky.social
Excited to start two new short projects today. A website review and a copywriting job.

Looking ahead, I have some availability in February. Get in touch if your charity is planning a digital comms refresh and needs some help. I work on messaging, channel planning, website projects and more.
snowdrops - small white flowers growing in a cluster amongst leaves and twigs in a wood.
January 27, 2025 at 9:08 AM
madlinsudn.bsky.social
Thank you @charitycomms.bsky.social for bringing me in to talk about Bluesky at today's #CCSocialMedia network event looking at safer spaces.

There was lots to cover. The sector is growing here but engagement is patchy. Some accounts are doing really well. For others it is early days.
screenshot of one of my slides from the event. But isn't it really quiet? Yes but engagement can be stronger. Some accounts have grown very fast (like the Merl and Full Fact). You get what you put in.
January 16, 2025 at 12:58 PM
madlinsudn.bsky.social
Book now for a free webinar next week.

Making Bluesky part of your plans in 2025
Wednesday 22 January. 2pm. Online.

In partnership with @easyfundraising.bsky.social.

Book here > us02web.zoom.us/webinar/regi...
graphic - free webinar. 22 Jan at 2pm. Making Bluesky part of your fundraising plans in 2025
January 15, 2025 at 2:24 PM
madlinsudn.bsky.social
Welsh Refugee Council have had to protect their tweets on X after 'hostile backlash'.

Here's the full @civilsociety.bsky.social story > Refugee charity contacts police after video shared by Musk leads to ‘hostile backlash’ > www.civilsociety.co.uk/news/refugee...
screenshot of Welsh Refugee Charity's protected posts on X. They have 6216 followers.
January 15, 2025 at 1:15 PM
madlinsudn.bsky.social
Happy Christmas Blueskiers. Wishing you a restful break if you are having one.
Huge silver bauble on a christmas tree in a station. I am reflected in a blurry way in it. Fairy lights and other red and gold baubles around.
December 20, 2024 at 1:00 PM