The research suggests it’s not a slam dunk. Scheme need to be more financially attractive than alternatives. Reducing hassle alone probably isn’t a big enough pull
The research suggests it’s not a slam dunk. Scheme need to be more financially attractive than alternatives. Reducing hassle alone probably isn’t a big enough pull
Giving the option to spread upfront costs over time (at 0% interest) created a statistically significant increase in the % of people choosing low-carbon
Giving the option to spread upfront costs over time (at 0% interest) created a statistically significant increase in the % of people choosing low-carbon
Roughly the same proportion of people chose ‘low carbon’ in the control group (organise it yourself) and the basic coordinated switching group (be part of a scheme)
Roughly the same proportion of people chose ‘low carbon’ in the control group (organise it yourself) and the basic coordinated switching group (be part of a scheme)
(We know cost is a big driver, so we wanted to try and separate out cost from other potential influences)
(We know cost is a big driver, so we wanted to try and separate out cost from other potential influences)
www.snugg.com/blog/underst....
www.snugg.com/blog/underst....