Marc Abanto
mabanto.bsky.social
Marc Abanto
@mabanto.bsky.social
Digital Communications Consultant. #RaiseHigh alum.
It makes so little sense I have to assume it’s a bug that will be fixed. If not, and you are a comms person for an org/campaign, you need to do everything you can to get folks to add you to their primary email category.
February 11, 2025 at 2:30 PM
Even worse, you then have to scroll through EVERY MESSAGE sent since September to get to the most recent email — the email you opened and actually want to read.
February 11, 2025 at 2:30 PM
My biggest issue is this sender roll up feature that exists in all categories except your primary tab. The UX is AWFUL. Every single rollup seems to arbitrarily start with a message sent in mid-September 2024. Kamala Harris sent an email yesterday. I opened, and I see a message from 9/16.
February 11, 2025 at 2:30 PM
First let’s talk about the categories, which use Apple Intelligence to sort into Primary, Transactions, Updates, and Promotions. Big miss here. Updates is too broad. Several newsletters I read daily or weekly ended up in either the Promotions or Updates tab. Hopefully it gets better with time.
February 11, 2025 at 2:30 PM
3. Apple Intelligence doesn't seem to care what's in the preview text you load into your email. You shouldn't abandon preview text -- people on other platforms will still see them -- but it doesn't seem to impact how AI is summarizing the email.
January 28, 2025 at 2:54 AM
2. The summaries of client emails have been mostly accurate. But I'm nervous about how it's going to handle longer emails, narrative-driven emails, emails with more than one topic. And I'm considering building a review of the Apple Mail summary into my email QA processes.
January 28, 2025 at 2:54 AM
1. Apple Intelligence's grammar is awful. It's so bad I'm considering telling clients to proactively warn stakeholders that preview text may look shoddy in Apple Mail and to remind them we don't control it.
January 28, 2025 at 2:54 AM
Now imagine someone with worse intentions than whoever is running this account doing the same thing with your organization or brand? And that’s why your org should always create handles on new social platforms even if you aren’t sure you’ll be using them.
January 10, 2025 at 7:52 PM
Hopefully the account is removed soon, but in the meantime it’s a huge reputation risk for Fairfax County to have residents receive these kinds of replies and interactions from an account they think is their county government.
January 10, 2025 at 7:52 PM
This account is engaging with people on BlueSky who very clearly think it is a county government account — because that’s what the person running it wants them to think. If they didn’t, they wouldn’t be replying to messages clearly meant for someone who works for the county.
January 10, 2025 at 7:52 PM
Except that’s not what they did. They created the account, built out a profile as Fairfax County, and started replying to people as though they were Fairfax County.
January 10, 2025 at 7:52 PM
They created the account as “an investment” (ie. they took advantage of local governments being slow to adopt new social platforms and parked the handle hoping the county or someone else would decide to join BlueSky and pay them for it).
January 10, 2025 at 7:52 PM
As it turns out, no, they weren’t, because as I continued to engage with this account they let slip they aren’t actually a Fairfax County government account.
January 10, 2025 at 7:52 PM
And it wasn’t just me. The account had attacked a few others in the same way. I was stunned. Was the Fairfax County government crashing out on BlueSky in real time?
January 10, 2025 at 7:52 PM
And that was that, until this morning, when I got a text:

“Is Fairfax County’s Bluesky account actually attacking you in a reply.”

Sure enough, the answer was yes!
January 10, 2025 at 7:52 PM
I posted and then deleted a reply insulting the quality of the meme (I felt bad because it wasn’t the social media manager’s fault VDOT can’t clear snow), but let them know the meme was poorly timed.
January 10, 2025 at 7:52 PM
Earlier this week, frustrated by snow removal issues and the impact on school openings, I wrote a post on BlueSky and mentioned this account in the post. The account replied with a meme, which I thought was odd.
January 10, 2025 at 7:52 PM
This is “Fairfax County, Virginia”. The account uses the name and seal of the county. They follow a bunch of accounts you’d expect a NOVA county gov’t account to follow.
January 10, 2025 at 7:52 PM
Perhaps you could get a job with the Fairfax County government to help others in our community out instead of misrepresenting yourself as the Fairfax County government on BlueSky.
January 10, 2025 at 7:00 PM
“The only message I really pushed (from my account misrepresenting myself as the Fairfax county government) was helping out your neighbor and community (except where I called people lazy, selfish, and cancers to their community).”
January 10, 2025 at 6:54 PM